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Original poster

It's not just us who find Aptamil's campaign thoroughly shameful.

159 replies

milkymouth · 25/08/2005 08:59

Have a look at what Baby Milk Action have to say about the Independent newspaper's decision to run their campaign as well .

OP posts:
caligula · 25/08/2005 10:50

I'm not letting it drop. That link shows the ethics of Milupa as an advertiser and re-inforces the suspicion that the helpline they have set up has a fundamental intention not to genuinely support breastfeeding, but to sabotage it.

I could give them credit for employing qualified midwives on their helpline because unless you know anything about bf, it is actually a reasonable assumption to think a qualified mw would be a suitable person to advise a bf mother. It's only if you've been through the hell of trying to get advice about bf from mw's, that you realise most of them aren't qualified to give bf support, so I don't blame Milupa for not knowing that.

I do however blame them for blatantly following a communications policy that seeks to get round the ban and sabotage women in the most cynical and ruthless manner. And this link is further evidence that that's what they're doing. And if you don't care about that, that's fine, but some of us do care and I'm not going to give it a rest. I've e-mailed the NCT about the helpline and the bad advice icklulu was given.

EnidfromtheVILLAGE · 25/08/2005 10:49

LEAVING [SHOCK]

JoolsToo · 25/08/2005 10:49

10 mins? more like 10 hours

Blu · 25/08/2005 10:48

Enid - you might find 10 mins catching up on the site boards interesting. Read the one about Tiktok and mears leaving, and the original thread about why are the good people at MN having the ad on the home page.

EnidfromtheVILLAGE · 25/08/2005 10:48

so why is it inappropriate?

Confused

I can't believe discussing this makes women who bottle feed feel guilty does it?

Original poster
milkymouth · 25/08/2005 10:48

Excellent idea toothache!

It's important to stick to issues of personal interest or else you can end up upsetting yourself unnecessarily,which isn't what MN is all about.

OP posts:
aloha · 25/08/2005 10:47

If you can't discuss how we feed our babies and their health on a parenting website, where can we discuss this? Why is it inappropriate?

Tinker · 25/08/2005 10:47

So what it's another thread about it?

EnidfromtheVILLAGE · 25/08/2005 10:46

toothache, strangely not all of us have been around for the last few days

I know its hard to believe

Blu · 25/08/2005 10:46

mts - if you have had enough of the discussion, then you can let it drop, of course - but this is a new link, and i'm interested, thank you, so can i take an interest? you don't have to be here, no-ones arguing on this thread....

Toothache · 25/08/2005 10:46

Blu - I know its not an argument.... but its still another thread about the same thing isn't it?

I'll go find something else to get my teeth into.

EnidfromtheVILLAGE · 25/08/2005 10:46

no dont let it drop

I am interested

EnidfromtheVILLAGE · 25/08/2005 10:45

right, so you can advertise follow-on but by showing the whole range they sneak in the formula too.

Scuzzy.

Sad to think that what we feed our babies is subject to such cynical marketing techniques.

mumtosomeone · 25/08/2005 10:45

has it not all beensaid!!

Tinker · 25/08/2005 10:45

No, no mm, wasn't being cheeky. Think it got lost in other thread.

Original poster
milkymouth · 25/08/2005 10:44

Yes Tinker,know you did.Just thought it may stand out better with its own special thread.

OP posts:
mumtosomeone · 25/08/2005 10:43

I'm with MUD let it drop!!!!

Blu · 25/08/2005 10:43

It's not an argument, T'ache, it's a legitimate discussion...only the people wringing their hands and saying 'oh no not again' are getting upset....don't react! I was interested to see milkymouths link.

Original poster
milkymouth · 25/08/2005 10:43

Check out the link,Enid.

OP posts:
Tinker · 25/08/2005 10:42

I'm interested as well milkymouth (cos posted link last night )

tiredemma · 25/08/2005 10:42

i know that its a subject close to many hearts, but, how many on-going conversations do we really need in active-convo's on the matter?

compo · 25/08/2005 10:42

I agree with Aloha and Blu - that is really interesting and extremely relevant. Thanks milkymouth

EnidfromtheVILLAGE · 25/08/2005 10:42

sorry

I know you have all done this to death

but it is all new to me

I did think formula advertising was illegal??

Toothache · 25/08/2005 10:41

Is this still going on?

Okay okay okay..... we get it.... its terrible..... its cheeky..... its there! How many threads about it now.

Well.... thanks to all this publicity you lot have given Aptimel, they will surely be getting plenty of hits on their website.

Blu · 25/08/2005 10:40

yes, actually, I am interested Milkymouth - thank you.

And I am reading all this information, and learning things, and thinking about it - and not upset at all.

Swipe left for the next trending thread