It's not just us who find Aptamil's campaign thoroughly shameful.

Enid, they do actually have links to LLL and NCT on their website. The bf-ing helpline is all about looking like a caring manufacturer.

oh so what

I dont care if they think they have done fantastically well

I am still going to discuss it until I get bored/have to leave work whichever comes first

but with online advertising, in particular, an Advertiser will 'gauge' the effectiveness by the number of click thru's they get.

If they get a high number (which they will have done) then they'll loook seriously at extending their advertising campaign to OTHER websites,

If no-one clicks on the links - then they won't use that as an advertising source again!

WHY ON EARTH would people on a milupa advice line give good advice on breastfeeding?

you'd have to be mad to think that they wouldnt try and persuade you to use formula.

I think it is actually sick that they even HAVE a helpline.

If they are really interested in supporting breastfeeding mothers, why don't they quote the La Leche number on their advertising?

It's not that they will be so intrigued by Milupa that they buy it. The advert is all about name recognition, nothing more, nothing less.

Message withdrawn

no probs Toothache.

I don't care how many clicks Milupa get.

The point is that long-term, I want to see that helpline either forbidden to give advice on breast-feeding, or forced to employ proper breastfeeding counsellors so that they give real advice.

I did read your post MTS but I disagree for the reasons I've stated. People have said 'stop talking about this' but some of us do want to continue the conversation.

I don't understand why the people who are bored of this subject can't just start their own threads on subjects they are more interested in, and leave those of us who would still like to talk about various aspects of this to do so.

Seeing a thread on active convos doesn't actually do you any harm you know, and every time you post to say how annoying it is, all you do is bump it...

sorry

but its crap that people are going to be so intrigued by Milupa they will end up buying it

its a rubbish argument - I'll rehash it again and again if I want to

is milkymouth a 'leaver'?

not that it matters - just curious

thank you QoQ. someone has actually taken note of what I have said and thought it of value!

Ooops sorry Caligula!

I agree with mts - the longer this issue gets rehashed (as that's all it is) and the more threads we start with "Milupa" in it, the more hits Milupa are going to get on their website - and "potentially" more people actually USING Milupa because we've pointed out their webiste.

Milupa are going to be rubbing their hands in glee at the number of click thru's they'll have been getting from here!

Toothache it wasn't directed at you but at mumtosomeone

Pretty sure I haven't been nasty at all today.... yet.... so I don't understand your sarcy comment Caligula. Talk about inflammatory, I was actually having a wee joke .... you know.... my posting name is "toothache"... so I was going to get my "teeth2 into something else. Hmmm... I think there are hackles raising on this thread already. Not mine.... feel to shitty to care.

No I don't understand why you lot feel the need to carry this on when it's been done to death. I'm not the only MN'er commenting along those lines.

Thank you Milkymouth. Your post is both relevant and interesting. Don't let people put you off posting. They are missing the point. And if they don't like it, they don't have to read. Let them go off and start their own threads if they want active conversations full of other stuff.

thanks caligula I will

just to add...look at how much publicity milupa are getting from us!!
they are on to a good thing!!
Maybe thats why we should let it drop.
How many would have bothered to look if these threads hadnt popped up?

You've told us several times that you don't understand the fuss.

Carry on not understanding if you want.

Milkymouth.... hmmm....letting your comment on the other thread about me go.... for now. Are you a new MN'er, or have you recently changed your name?

but this isnt about how we feed our babies!!!
ok going now!!
Cant help looking!!
I dont understand all the fuss myself!!!