Tik Tok is leaving MN as a result of the Milupa advertisement on the home page.

mts!

Some adverts are not very effective at achieving what they set out to do. We all know ads which you see regularily yet alwas forget hat they are advertising. I think this Milupa ad is one of them.
I BF, but don't particularily enjoy it, and when I had a quick look at the site I found it quite persuasive to continue with BFing. I suspect this is not what they intended but then again I think perhaps they may well have to go back to the drawing board.

sort of feel ticked off!!!
Stands in a corner

Nobody is saying that mothers are influenced by one ad. Was it on this thread or another that I've talked about the long term drip drip affect of advertising and promotion?

It gets a bit tiring having to explain over and over again to people who can't be bothered to read the thread, why some of us disapprove of the ad.

Sort of feels like going around in circles.

it was ssd who used the term "pompous".

ssd- yes, Mums are that gullible unfortunately, that's why Milupa and other companies will pay money to place their ads, they know the effect the ads will have. If a Mum who is struggling to feed her baby reads that site and thinks formula is almost as good, the incentive to keep up with bf will have weakened. Once that mum is hooked then she will spend a fortune on formula, follow-on milk (which just isn't necessary at all)and all those ultra-convenient baby meals.

They know exactly what they are doing, and they employ psychologists to make sure they do it right....

I had honestly never seen/noticed this advert before these threads emerged.
I understand that for some this is a question of ethics and their beliefs, but personally I am not offended by the adverts' existence at all

I think the ad should carry a disclaimer about it being an advert and not a recommendation by MN and also the standard wording that seems to appear on follow on ads about breasstfeeding being best for the first 6 months of your baby's life.

Dont think this was to me!!!
If you decide to go off on one please direct it at the right person!

If it was to me I do not remember typing any of the mentioned and appologise!!!

did say not read all of thread or advert though

I never said pompous....cant spellit!!!

mumtosomeone: it seems like you have not read tiktok's reasons for leaving before using words like 'pompous' I acknowledge not to describe her but to describe the feelings of so many others here.

there ARE a lot of young, underinformed mothers who visit mumsnet and find their way into b/fing thru this site - myself included (though not young) If I had clicked and seen the Milupa ad back when I was struggling, I would have thought it was an endorsement by a website I respected.

The tone of your posts indicate to me that you have not taken the time to read or, if you have, understood the multilayers of issues why so many, bottlefeeders included, find this ad deceitful.

It is NOT about being gullible, it is about reaching women when they can be desperate and vulnerable to suggestion. I know. I have been there and in my 'real' life few would describe me as gullible or vulnerable.

why?

I'm off too, I can't stay while that Aptamil link is there.

Well said!

An advert is just that. I never even noticed it until it was mentioned here..never clicked cos it doesnt interest me!

Are us mums so gullible that we'll let one advert change how we want to feed our kids. It's just advertising and it's money that'll go towards keeping MN alive.

So if people want to go let them by all means.It's their choice, none of us need to access this site if we don't want to.

Sorry but this is a parenting site in the internet and we all have valid points to make but it's not the same as real life.

I think it's all getting a bit pompous, lets just get on with it with whoever is around.

will tik tok hurt milupa by leaving...I think not.
Who is she standing up to and who is she letting down?

what about the ones that choose not to?

Mumtosomeone I think that's a different issue. Most women who are told they can't breastfeed, can. They simply need to be given the support to do so, not formula. The fact that the government doesn't prioritise supporting women to breastfeed when they want to, is a separate issue imo.

I hope TikTok doesn't leave. I can see that she has helped many mums to successfully get breastfeeding going. However, this site relies on advertising income, do you think the folks at MN HQ have a money tree?

I haven't read this thread or the thread which sparked this but I think a reality check is in order here. The wonderful ladies who have created this site and support it every day have bills to pay. I feel really strongly that we all come on here, use this site as a crutch in life and forget that there are faces behind the running of this site. It is a beast which requires money, time and effort.

I wish you all the best TikTok and reiterate that I hope you dont leave.

not having read the posts or the advert I just want to ask...and I hold my breath knowing this will cause a ruction!!!
If a women cant b/f what should she do?
Can she come on mn?
Does she not need formula or is someone going to sell ebm or wet nurse her baby?
Is the advert so misleading?

"Further they are offering some interesting events for mums..."

You can bet they are offering "interesting events" for mums - anything to further promote their brand and assure anyone who'll listen that they are "as close to breastmilk as possible"

"...... and naturally paying mumsnet a not insignificant amount for doing it - one that really will pay the server bills for a good few months."

Of course they're paying a good amount - all that access to parents.

Once again I have no issue with Mumsnet for taking an ad which keeps this useful and informative site up and running. My issue is not with mumsnet and never has been - it's with Milupa and their underhand way of marketing their milk to a section of society they had agreed not to advertise to. They are in the wrong NOT Mumnset

Moondog. Will miss you.

don't go Mears

Message withdrawn