Active discussions

Please or to access all these features

Talk
Secondary education

Connect with other parents whose children are starting secondary school on this forum.

Original poster

How to select the right PR agency for a secondary school

29 replies

jhatter · 18/02/2014 20:56

Hi,

I am part of a secondary school team that has invited 3 PR agencies to pitch for the school's PR contract.

Does anybody have any PR experience working in the education sector, who could advise what questions I should ask the agencies relating to them working specifically for a secondary school?

Thanks in anticipation to your replies.

OP posts:
ContinentalKat · 18/02/2014 21:22

Experience, past projects, case studies, references, ROI they envisage.
Set very clear targets, how will they achieve them?

I only have experience working with PR agencies, not with PR for secondaries, though.

Paloma12 · 18/02/2014 21:17

Depends what you want them for. Promoting the school? Crisis management?

Original poster
jhatter · 18/02/2014 21:13

State.

OP posts:
ContinentalKat · 18/02/2014 21:02

Is this for a state or a private school?

Swipe left for the next trending thread