At a tangent - just remember, people, that despite the enormous differential in press support the electorate did not wholly swing Conservative.
I really do wonder if that is pertly down to the rise of social media. Which I know is teeny, tiny, but ... it's an interesting thought.
It was surprising how much of our local campaign utilised small, local social media sites.
The whole PR scenario is making my head explode.
But - bright side again - another good thing was that turn-out went up - just proving that people/we get engaged when they/we see they need to, when they/we are called to. Even if they/we voted for "the other side" .
A PR referendum might have that engaging effect. And it does seem that as people/we become engaged, we seek out information. So, maybe this is the era when we really could circumvent the mainstream, private-interest press.