'ard-workin' faaamilies (the feckless and the barren need not apply):
More help for parents to balance work and family life, with a 'Father?s Month' of flexible paid leave. Maternity leave can be shared with fathers after the first six months.
A new Toddler Tax Credit of £4 a week from 2012. Lots of nice words about child poverty but no detail.
'We will continue to promote internet safety for children, building on the recommendations of Dr Tanya Byron's review. We will support parents who challenge aggressive or sexualised commercial marketing. We will ask Consumer Focus to develop a website for parents to register their concerns about sexualised products aimed at their children.' (Or you could just send them to Mumsnet.)
The right to request flexible working for older workers, with an end to default retirement at 65.
A new National Care Service; free care in the home for those with the greatest care needs and a cap on the costs of residential care after two years.
A re-established link between the Basic State Pension and earnings from 2012; and help for ten million people to build up savings through new Personal Pension Accounts.
'Financial support should be directed at all children, not just those with married parents. We reject proposals that would skew resources to the wealthy, or penalise loving and committed adults who, for whatever reason, are not married, and stigmatise their children.' (Well said.)