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Politics

New poll finds only privileged people will vote for Labour - but why?

261 replies

ProudAmberTurtle · 02/05/2026 13:49

This is a new IPSOS poll. It finds that among the least well off in society, support for Labour has collapsed - it's now just 10%.

Even among people who are 'just about coping' financially, they're a distant fourth in the polls, and would be wiped out if it was just them voting.

But - here's what might be surprising - among wealthy people they are first in the polls, in fact their lead is so big that if only rich people could vote, it would be a landslide for Labour.

Any thoughts as to why it is now that only the most privileged people in society are voting Labour?

https://www.ipsos.com/sites/default/files/ct/news/documents/2026-04/Ipsos%20Apr%202026_Political%20Monitor%20charts_Public.pdf

New poll finds only privileged people will vote for Labour - but why?
New poll finds only privileged people will vote for Labour - but why?
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Niminy · 02/05/2026 15:40

Ever since its foundation the Labour Party has been an alliance between middle-class left-wingers (Fabians) and working class people (Trade Unionists). Since the turn of this century that alliance has pretty much fallen apart. Now Labour has lost or is about to lose a lot of working class votes (eg in the so-called Red Wall, also in Wales, Scotland went years ago), while it has strengthened its position among the middle class (see its continuing success in university cities). It has also been able to count on the votes of first- and second-generation immigrants. The poll in the OP is the most recent evidence of a trend that has been going on for years, and is replicated in other countries, the best example being the Democrats in the USA. If you are: university educated, work in the public sector, live in a university town, are under 45, and have university-educated parents then odds-on you will be a Labour voter.

newornotnew · 02/05/2026 15:37

RedTagAlan · 02/05/2026 15:33

The poll description is :

"Living comfortably on their household’s income nowadays and are not very or not at all worried about their household’s financial situation."

The key word there is worried . And that is subjective.

The poll description makes no mention of income nor housing.

Who is living comfortably these days?

Very, very few people on average income.

Maybe you haven't noticed the cost of living crisis?

ProudAmberTurtle · 02/05/2026 15:35

newornotnew · 02/05/2026 15:25

LMAO that comfortably off means an average wage and not a home owner!

Comfortably off means above average income, and likely some wealth.

Quite.

Comfortably off means typically a higher earner or someone with assets, who can afford holidays, dining out, savings and unexpected bills without stress. Low day-to-day financial anxiety.

There are not many people living in a council flat on an average wage who this applies to.

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RedTagAlan · 02/05/2026 15:33

newornotnew · 02/05/2026 15:25

LMAO that comfortably off means an average wage and not a home owner!

Comfortably off means above average income, and likely some wealth.

The poll description is :

"Living comfortably on their household’s income nowadays and are not very or not at all worried about their household’s financial situation."

The key word there is worried . And that is subjective.

The poll description makes no mention of income nor housing.

Fluffyholeysocks · 02/05/2026 15:29

Labour have got to work out who their core base of voters are now. As pointed out in PP, it was traditionally the working class in manual jobs, often heavily unionised - the miners, steelworkers, ship builders etc. Those jobs have long gone, there is no red wall anymore, why should ex miners from the NE vote labour? Do they feel the same affinity for Raynor and Lammy as they did for the likes of Scargill or Skinner?

newornotnew · 02/05/2026 15:25

RedTagAlan · 02/05/2026 15:19

Nah. University can mean big student loans to pay off.

The study uses the term " comfortably off". That could be someone on average wage in a council flat. It's subjective. You are using emotive words here to replace what the poll uses.

LMAO that comfortably off means an average wage and not a home owner!

Comfortably off means above average income, and likely some wealth.

CatkinToadflax · 02/05/2026 15:23

I can’t afford to vote Labour.

RedTagAlan · 02/05/2026 15:19

ProudAmberTurtle · 02/05/2026 14:50

University + financially stable = privileged.

Nah. University can mean big student loans to pay off.

The study uses the term " comfortably off". That could be someone on average wage in a council flat. It's subjective. You are using emotive words here to replace what the poll uses.

newornotnew · 02/05/2026 15:13

ProudAmberTurtle · 02/05/2026 14:20

Labour always used to be the party of the working class - that's why they used to get in (MPs and councils) every time in poorer areas of the UK.

In all those poorer areas now, ie parts of Wales and northern England, they're polling so badly they could be wiped out.

You are viewing the end of a long process of change voting patterns, and one replicated across Europe.

Read up on the shift from left -> right and from right -> left between 'classes' (crude/oversimplistic term).

(edited to make my sentence clearer!)

Badbadbunny · 02/05/2026 15:12

Viviennemary · 02/05/2026 14:27

No surprise. Labour's policies don't give much support to hard working people struggling to pay ever increasing bills.

Nail on the head there. Working people in general are being screwed like never before by the current Government. Even more so the workers who aren't in the heavily unionised sectors who aren't even benefitting from the way that Labour are falling over themselves to try to retain their union backers' support.

BurntBroccoli · 02/05/2026 15:08

ProudAmberTurtle · 02/05/2026 14:50

University + financially stable = privileged.

Completely disagree. I am definitely not privileged and who said I was financially stable?

ProudAmberTurtle · 02/05/2026 15:08

LeftBoobGoneRogue · 02/05/2026 15:03

@ProudAmberTurtle
Where in that last post you quoted did @IrisDaisyMarigoldLillyRosesay anything about poorer people?
Reform and Tories couldn’t care less about the poor. They would hammer benefits claimants.
The only parties who care are Labour, Lib Dem’s and the Greens.
Farage (and previously Johnson) are very clever as persuading people to vote against their best interests. Farage and his ‘man of the people’ image which is a joke.

Maybe many poorer people on benefits do not like this new breed of middle class claimants who are threatening to destroy the entire welfare state by refusing to work due to mild anxiety, and instead claim money that they do not deserve?

And maybe these poorer people aren't as thick as you seem to think they are, and aren't just conned to not vote Labour by seeing Farage drinking in a pub?

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LeftBoobGoneRogue · 02/05/2026 15:03

@ProudAmberTurtle
Where in that last post you quoted did @IrisDaisyMarigoldLillyRosesay anything about poorer people?
Reform and Tories couldn’t care less about the poor. They would hammer benefits claimants.
The only parties who care are Labour, Lib Dem’s and the Greens.
Farage (and previously Johnson) are very clever as persuading people to vote against their best interests. Farage and his ‘man of the people’ image which is a joke.

RedTagAlan · 02/05/2026 14:59

ProudAmberTurtle · 02/05/2026 14:47

Who do you know who is "comfortably off" but not privileged?

I don't. That's why if I was quoting a poll I would use the same descriptive terms as the poll does. The Royal family are privileged. That is not subjective, it's a fact. But in a poll you will be asking people how they feel about their financial position. Someone on average wage might feel they are comfortably off, but someone on 250 k a year might say they are just about coping. Because it is subjective.

SylvanMoon · 02/05/2026 14:59

ProudAmberTurtle · 02/05/2026 14:20

Labour always used to be the party of the working class - that's why they used to get in (MPs and councils) every time in poorer areas of the UK.

In all those poorer areas now, ie parts of Wales and northern England, they're polling so badly they could be wiped out.

Labour deserves to be wiped out. They've been doing absolutely nothing to help lift those poorer areas or work within the communities and nationally nothing to help poorer individuals cope with this CoL continued tsunami. This election should be a kick up the bum for Labour, but as the national party is full of greasy pole careerists, I don't expect them to learn any useful lessons from it.

Bunfighter · 02/05/2026 14:58

Insulated from the worst effects of the cost of living crisis so don't feel the same anger towards current government. No obvious home with the Greens, Tories are toxic and really have had their chance and need to go back in their box for a while. Not going to vote Reform because not right wing.
I'm not sure what to do, I feel like the Greens in my area are not campaigning on local issues at all but at the moment it's neck and neck with them and Reform. I live in a very diverse area - both ethnically and economically. Always been a Labour area previously.
I think the cost of living thing is the main reason why people are angry at the current government.

Kirbert2 · 02/05/2026 14:58

Not financially privileged at all. On benefits. Will be voting labour.

ProudAmberTurtle · 02/05/2026 14:55

IrisDaisyMarigoldLillyRose · 02/05/2026 14:52

Because the Tories are a joke
Reform are a racist disaster
And the greens are too idealistic

Labour have actually done some good things while in power, considering.

They just need better PR and no Trump to deal with.

What are you saying - that poorer people are too stupid to understand how good Labour are?

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WildGarden · 02/05/2026 14:52

ProudAmberTurtle · 02/05/2026 14:51

No they don't

See page 17 of the report you posted.

IrisDaisyMarigoldLillyRose · 02/05/2026 14:52

Because the Tories are a joke
Reform are a racist disaster
And the greens are too idealistic

Labour have actually done some good things while in power, considering.

They just need better PR and no Trump to deal with.

ProudAmberTurtle · 02/05/2026 14:51

WildGarden · 02/05/2026 14:49

"New poll finds only privileged people will vote for Labour - but why?"

The poll doesn't find that only privileged people will vote for Labour.

The report nor the poll mention the words privileged, rich or wealthy. Those are your words.

The categories are self reported. They make no mention of wealth, just how the individual 'feels'. So a low earner could describe themselves as Comfortably Off if they live within their means and a high earner could describe themself as Extremely Vulnerable if they are 'worried about their household's financial situation' because they have to cut back on luxuries they're used to.

I'd classify myself as financially stable and I am far from rich. I just don't spend more than I earn and I earn much less than the national average wage. That doesn't make me privileged, rich or wealthy.

Interesting that across the board the most people still think Keir Starmer is the most capable Prime Minister.

No they don't

New poll finds only privileged people will vote for Labour - but why?
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ProudAmberTurtle · 02/05/2026 14:50

BurntBroccoli · 02/05/2026 14:45

I’m not remotely wealthy and I’m from a working class background.

I’m educated though and put myself through a degree.

Will vote for Labour.

University + financially stable = privileged.

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WildGarden · 02/05/2026 14:49

"New poll finds only privileged people will vote for Labour - but why?"

The poll doesn't find that only privileged people will vote for Labour.

The report nor the poll mention the words privileged, rich or wealthy. Those are your words.

The categories are self reported. They make no mention of wealth, just how the individual 'feels'. So a low earner could describe themselves as Comfortably Off if they live within their means and a high earner could describe themself as Extremely Vulnerable if they are 'worried about their household's financial situation' because they have to cut back on luxuries they're used to.

I'd classify myself as financially stable and I am far from rich. I just don't spend more than I earn and I earn much less than the national average wage. That doesn't make me privileged, rich or wealthy.

Interesting that across the board the most people still think Keir Starmer is the most capable Prime Minister.

LeftBoobGoneRogue · 02/05/2026 14:49

EvangelinaMae · 02/05/2026 14:24

Because the shit they are causing isn't affecting rich people. Yet 🤷🏻‍♀️

Exactly what ‘shit’ are they causing?
@EvangelinaMae

ProudAmberTurtle · 02/05/2026 14:47

RedTagAlan · 02/05/2026 14:45

The thing is the poll says "comfortably off". Not Privileged as you say.

You are sort of re-defining terms here.

Who do you know who is "comfortably off" but not privileged?

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