Any Labour supporters just so…

Even you must understand that I am knowingly speaking at the level of cliche, since the necessity of doing so is literally my point?

Your heavy irony is very Sir Bufton Tufton / Roger from the golf club / mein host / Woking Rotary Club so at least we can all see you coming I guess.

TBH, I think you’re just talking drivel.

Even you must understand that I am knowingly speaking at the level of cliche, since the necessity of doing so is literally my point?

Your heavy irony is very Sir Bufton Tufton / Roger from the golf club / mein host / Woking Rotary Club so at least we can all see you coming I guess.

Aha! The shadowy forces are back.

What are these shadowy forces? And how do they hurt poor old Sir Keir’s reputation?

I just want to repeat that my analysis is not aimed at you - I'm not interested in relitigating Labour vs Tories with DM BTLers.

I'm responding to the OP and people like her.

Well, being a poor storyteller is fundamentally not being a storyteller is it?

He doesn't really understand the emotional level that the story needs to be pitched

He wont' name either the problems or the Enemy for fear of being picked up on the detail and accused of hypocrisy or of attacking the British themselves.

He doesn't understand that you've got to go large or go home.

He doesn't understand that it all comes down to emotion.

People for example could probably face the fact that they've been behaving like bigots if they felt

a. fully forgiven and welcomed back into the fold
b. not really to blame - their fears have been exploited by Shadowy Forces and it's no wonder they fell for it when times are tough.

Hmmm. I’m not sure where the dark, shadowy etc forces went to in your reply. But hey ho.

As for lies, half-truths and tall stories, Labour’s been telling them constantly. It doesn’t seem to have worked so far.

Well, being a poor storyteller is fundamentally not being a storyteller is it?

He doesn't really understand the emotional level that the story needs to be pitched

He wont' name either the problems or the Enemy for fear of being picked up on the detail and accused of hypocrisy or of attacking the British themselves.

He doesn't understand that you've got to go large or go home.

He doesn't understand that it all comes down to emotion.

People for example could probably face the fact that they've been behaving like bigots if they felt

a. fully forgiven and welcomed back into the fold
b. not really to blame - their fears have been exploited by Shadowy Forces and it's no wonder they fell for it when times are tough.

He is a story teller just a very bad one. 'Tool maker' 'smash the gangs' 'difficult decisions' you name it he's used it.

They're are all surface level lines that people can see through.

I really wish they’d get a better PR team! It’s cringeworthy. Kier has very little charisma. He needs help now!

But that's my whole point - that is what's required now.

There's a reason the Tories and Reform pitch things as they do.

The population is badly educated and lacks critical thinking skills; it's accustomed to consume ideas at the level of fairy tale or action movie.

Lots will be outraged at that, I'm sure but that's the reality (and one reason why those of us who broadly share Labour's values want them to succeed is to be around long enough to change that fact.)

It doesn't matter what's true (though this message broadly is). What matters is how it feels.

Keir is an administrator and a 20th century man, a utilitarian and a rationalist. The 21st century doesn't give a fuck about those things. It rewards liars and story tellers. It's better to be the latter.

But that's my whole point - that is what's required now.

There's a reason the Tories and Reform pitch things as they do.

The population is badly educated and lacks critical thinking skills; it's accustomed to consume ideas at the level of fairy tale or action movie.

Lots will be outraged at that, I'm sure but that's the reality (and one reason why those of us who broadly share Labour's values want them to succeed is to be around long enough to change that fact.)

It doesn't matter what's true (though this message broadly is). What matters is how it feels.

Keir is an administrator and a 20th century man, a utilitarian and a rationalist. The 21st century doesn't give a fuck about those things. It rewards liars and story tellers. It's better to be the latter.

But that's my whole point - that is what's required now.

There's a reason the Tories and Reform pitch things as they do.

The population is badly educated and lacks critical thinking skills; it's accustomed to consume ideas at the level of fairy tale or action movie.

Lots will be outraged at that, I'm sure but that's the reality (and one reason why those of us who broadly share Labour's values want them to succeed is to be around long enough to change that fact.)

It doesn't matter what's true (though this message broadly is). What matters is how it feels.

Keir is an administrator and a 20th century man, a utilitarian and a rationalist. The 21st century doesn't give a fuck about those things. It rewards liars and story tellers. It's better to be the latter.

How many “forces”, “dark forces”, “shadowy forces” and “shadowy interests” can you cram into a post?

It sounds like you want Labour’s PR team to be staffed by David Icke, Mad-Eye Moody and Professor Van Helsing.

They didn't do either of those well enough. Their message wasn't simple and it wasn't sufficiently optimistic. No-one wants to make sacrifices unless they're given a very clear vision of what's they'll gain in return - and who the Baddies are.

Labour has failed to explain simply - literally in terms like The Forces of Global Capital or Shadowy Financial Interests - whose interests the Tories and Reform are promoting.

Keep it very simple. Construct an 'Us' of positive nostalgic values. Pit that 'Us' against a shadowy 'Them' of vested interests who cash in when We lose. Rally and unite Us against these Dark Forces, towards a Bright Future where things Get Better and we're Proud Britons. Churchillian basically.

If I could say one thing to their Vision team it would be that Labour could and should own 'positive nostalgic values'. Everyone's too young to remember the real past now, so they could really construct it as they wish it was - community, solidarity, helping each other out, standing together as we've always done against the shadowy forces of exploitation who've made themselves unimaginably rich by crushing our standard of living and turning us against one other.

How many “forces”, “dark forces”, “shadowy forces” and “shadowy interests” can you cram into a post?

It sounds like you want Labour’s PR team to be staffed by David Icke, Mad-Eye Moody and Professor Van Helsing.

They didn't do either of those well enough. Their message wasn't simple and it wasn't sufficiently optimistic. No-one wants to make sacrifices unless they're given a very clear vision of what's they'll gain in return - and who the Baddies are.

Labour has failed to explain simply - literally in terms like The Forces of Global Capital or Shadowy Financial Interests - whose interests the Tories and Reform are promoting.

Keep it very simple. Construct an 'Us' of positive nostalgic values. Pit that 'Us' against a shadowy 'Them' of vested interests who cash in when We lose. Rally and unite Us against these Dark Forces, towards a Bright Future where things Get Better and we're Proud Britons. Churchillian basically.

If I could say one thing to their Vision team it would be that Labour could and should own 'positive nostalgic values'. Everyone's too young to remember the real past now, so they could really construct it as they wish it was - community, solidarity, helping each other out, standing together as we've always done against the shadowy forces of exploitation who've made themselves unimaginably rich by crushing our standard of living and turning us against one other.

They didn't do either of those well enough. Their message wasn't simple and it wasn't sufficiently optimistic. No-one wants to make sacrifices unless they're given a very clear vision of what's they'll gain in return - and who the Baddies are.

Labour has failed to explain simply - literally in terms like The Forces of Global Capital or Shadowy Financial Interests - whose interests the Tories and Reform are promoting.

Keep it very simple. Construct an 'Us' of positive nostalgic values. Pit that 'Us' against a shadowy 'Them' of vested interests who cash in when We lose. Rally and unite Us against these Dark Forces, towards a Bright Future where things Get Better and we're Proud Britons. Churchillian basically.

If I could say one thing to their Vision team it would be that Labour could and should own 'positive nostalgic values'. Everyone's too young to remember the real past now, so they could really construct it as they wish it was - community, solidarity, helping each other out, standing together as we've always done against the shadowy forces of exploitation who've made themselves unimaginably rich by crushing our standard of living and turning us against one other.

They've tried 'difficult decisions' already. And 'it'll be hard but get better'. The trouble is their policies are bad so the lines won't wash.