Yes, that is sheer brilliance.
I was driving past acres of fields the other day, and it made me wonder. Instead of loaning billions to banks, why couldn't they loan a fraction of that to building companies and get them to build houses and schools and hospitals to get the economy moving, to create employment and to provide better facilities. The building companies would be able to pay them back with interest over a decade or so, and there would be no fancy bonuses for builders as opposed to bankers, and no systemic risks and no more billion dollar bets gone bad that require bailouts.