'If this paper has been running at a loss for years, then why have it? Unless it its to get a message/messages/agendas across to public.'
Claig I agree that Complimentary's question gets the the hub of the dilema facing the Guardian.
The Guardian was run as a charity a while ago. In recent years it's been more of a 'trust fund babe'. Freed from the need to pay it's way, by a very well funded, very commercially savvy parent company.
Now this trust fund babe needs to start earning her own living!!
The issue is - how will this impact the Guardian's 'agenda', culture and image?