Sticker this is so true - out of my class of 30, only 5 have put our local Academy first this year, compared to an average of 10-15 5ish years ago. Despite their excellent Ofsted, a few parents used the new data tools to identify that this particular school does not produce expected progress for their most able children (whereas they do a great job with the children coming in at a low level).
Playground chat disseminated the information and their numbers (from us, at least) have plummeted.