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Elderly parents

Private carers - where would you look?

37 replies

carerlookingtochangejob · 25/03/2024 19:56

If you were looking for someone to help provide care for your elderly or disabled family member or friend where would you go to look.

I'm a self employed personal assistant/ carer and have been since before the pandemic. Always been busy and always quickly filled my books.
Until now.
Up until now the blast majority of my clients have found me through a service and website provided by social services and the local council. Funding for this has now been cut so our usual link between carers and those needing care has gone.
Lots of local carers are finding the same thing.

So I'm wondering where best to advertise my services going forward. Facebook has had a limited success. Not currently on any other social media - but not sure that's the right place anyway.

Parish magazines etc all charge to advertise and long periods between publications.
Will be putting ads up on local notice boards.

Anywhere else anyone would go to look?

OP posts:
thankyouforthedayz · 25/03/2024 22:12

There are some platforms like Bark and Care.com that match independent Carers with people seeking care. Good luck.

moderationincludingmoderation · 25/03/2024 21:59

I would invest jn a very simple one page website, with your contact details and a bit about yourself, using lots of key words that will help your page appear in google if anyone was googling ie
private carer
elderly care
brighton hove east sussex

carerlookingtochangejob · 25/03/2024 21:55

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Thanks - I'm looking to remain independent as I like to be able to set my own pricing and be flexible. So not really wanting to join an agency right now

OP posts:
carerlookingtochangejob · 25/03/2024 21:55

Snowyymum · 25/03/2024 21:36

Not very helpful- but tbh when I was searching for private cater - word of mouth. I asked family friends who worked in hairdressers/ pubs ( ie knew a lot of people in community) if they knew anyone.
Although we actually found someone who had advertised on fb - I hadn’t seen post rather a family member had and they knew the person themselves.
Could you target notice boards/ leaflet drop business which have older clientele perhaps local cafe, hairdressers, parish hall? etc.
I have a self- employed friend who joined the city’s business networking group and that has helped her get to know local business people who in turn recommend her to others
Good luck

Notice boards are my target for this week.

OP posts:
carerlookingtochangejob · 25/03/2024 21:54

TheShellBeach · 25/03/2024 21:29

The Lady magazine

Thanks will look into this

OP posts:
carerlookingtochangejob · 25/03/2024 21:53

11NigelTufnel · 25/03/2024 21:28

I would google. It would probably bring up agencies though, as they would have more advertising power. Can you mention on local facebook groups or similar? I know there are babysitting websites, is there a carers equivalent?

Facebook is where I have primarily based my marketing so far. But doesn't seem to be helping at the moment.

Beginning to fear I'm being bad mouthed as I reported another carer last year for lying about their DBS clearance - they had lots of convictions and so were showing a fake DBS.
This individual was very popular but had stolen from numerous people.

OP posts:
Frites · 25/03/2024 21:44

Word of mouth for us.
Could you put leaflets into local letter boxes ?( sorry not much help)

RubyOtter · 25/03/2024 21:41

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PermanentTemporary · 25/03/2024 21:38

Our local shop still does postcards in the window - would probably do a few of those.

Ask local church wardens if you can put some flyers in churches.

Snowyymum · 25/03/2024 21:36

Not very helpful- but tbh when I was searching for private cater - word of mouth. I asked family friends who worked in hairdressers/ pubs ( ie knew a lot of people in community) if they knew anyone.
Although we actually found someone who had advertised on fb - I hadn’t seen post rather a family member had and they knew the person themselves.
Could you target notice boards/ leaflet drop business which have older clientele perhaps local cafe, hairdressers, parish hall? etc.
I have a self- employed friend who joined the city’s business networking group and that has helped her get to know local business people who in turn recommend her to others
Good luck

TheShellBeach · 25/03/2024 21:29

The Lady magazine

11NigelTufnel · 25/03/2024 21:28

I would google. It would probably bring up agencies though, as they would have more advertising power. Can you mention on local facebook groups or similar? I know there are babysitting websites, is there a carers equivalent?

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