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Conflict in the Middle East

Influencer project

161 replies

justanotherpassword · 02/10/2025 03:12

Wonder why the project had to be secret. Far too often see all the pro Israeli content everywhere not just social media platforms but also forums like this.

https://www.jpost.com/israel-news/article-869219

Israel’s secret influencer campaign exposed | The Jerusalem Post

The filings reveal that a firm called Bridges Partners LLC has been hired to manage an influencer network under a project code-named the “Esther Project.”

https://www.jpost.com/israel-news/article-869219

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Deerfolk · 03/10/2025 08:13

Don’t you remember those awful YouTube adverts that were aimed at children with the music. Urhhh. Plus the weird one with Santa crying. Isreal spends a lot on propaganda

Twiglets1 · 03/10/2025 08:08

Gaimbin · 03/10/2025 08:04

I was unaware that mums on a forum aimed mainly at mums had to pick a side and can't have compassion for both Palestinian and Israeli people suffering and dying in this conflict.

There's every possibility some of those on the flotilla are Hamas puppets.
https://www.jpost.com/israel-news/defense-news/article-869042

They can of course.

The only people I have zero compassion for are Hamas & their supporters.

Gaimbin · 03/10/2025 08:04

I was unaware that mums on a forum aimed mainly at mums had to pick a side and can't have compassion for both Palestinian and Israeli people suffering and dying in this conflict.

There's every possibility some of those on the flotilla are Hamas puppets.
https://www.jpost.com/israel-news/defense-news/article-869042

Hamas documents prove links with Gaza flotilla leaders | The Jerusalem Post

Gaza flotilla leaders are said to have had direct contact with Hamas.

https://www.jpost.com/israel-news/defense-news/article-869042

Twiglets1 · 03/10/2025 07:47

justanotherpassword · 03/10/2025 07:24

Given the sheer number of women and children killed in Israel I was originally surprised that a forum aimed at mainly mums would still support Israel and blame everyone else for the massacre.

20,000 children killed give or take a few.

I am also struggling to remember anyone ever defending Iran’s behaviour on this platform. Haven’t read a pro Iran story in the media for decades. Please do share if you have any from a mainstream media outlet.

Those in the latest influencer Israel group are being paid incredibly well. 7k a post but who knows how accurate that number is.

Though for some reason they don’t want the public knowing. It’s said one of the influencers hid at the back of the picture so they couldn’t be spotted so easily.

Far too often this forum screams about propaganda coming from other camps. There’s even a post about those on the flotilla about being Hamas puppets.

The irony isn’t lost on me.

I’m not blaming “everyone else” for the war, I’m blaming Hamas.

They’re struggling to accept the peace plan aren’t they … seems like they don’t much care about the number of their own civilians dying each day. Which will massively increase if the IDF increase their offensive in Gaza City.

That you would be surprised that anyone on a forum as large & diverse as MN would support Israel in their war against Hamas says more about your anti Jewish attitudes than anything. Were you surprised on 7/10/23 that people were supporting Israel? Were you surprised when Hetanyahu pledged to unleash hell in response?

I wasn’t surprised by his response and guess what - neither was Hamas. They wanted a big conflict in Gaza it just hasn’t worked out the way they hoped.

justanotherpassword · 03/10/2025 07:24

Twiglets1 · 03/10/2025 06:31

Just reserved for Israel apparently, I wonder why 🤷🏼‍♀️

Some are so paranoid about Israel having any supporters at all they are even suspicious of MNs that dare to post in support of Israel. We must be paid for our opinions don’t ya know.

Given the sheer number of women and children killed in Israel I was originally surprised that a forum aimed at mainly mums would still support Israel and blame everyone else for the massacre.

20,000 children killed give or take a few.

I am also struggling to remember anyone ever defending Iran’s behaviour on this platform. Haven’t read a pro Iran story in the media for decades. Please do share if you have any from a mainstream media outlet.

Those in the latest influencer Israel group are being paid incredibly well. 7k a post but who knows how accurate that number is.

Though for some reason they don’t want the public knowing. It’s said one of the influencers hid at the back of the picture so they couldn’t be spotted so easily.

Far too often this forum screams about propaganda coming from other camps. There’s even a post about those on the flotilla about being Hamas puppets.

The irony isn’t lost on me.

OP posts:
Twiglets1 · 03/10/2025 06:31

Gaimbin · 02/10/2025 23:43

It's not really surprising Israel did something to counter the billions Qatar and Iran have been pouring into infiltrating education/politics/MSM/SM around the world with disinformation and propaganda to vilify Israel and Jewish people for years- will there be similar outrage that they've also been playing the long game with so many willing helpers or is the disapprobation just reserved for Israel?

Just reserved for Israel apparently, I wonder why 🤷🏼‍♀️

Some are so paranoid about Israel having any supporters at all they are even suspicious of MNs that dare to post in support of Israel. We must be paid for our opinions don’t ya know.

Gaimbin · 02/10/2025 23:43

It's not really surprising Israel did something to counter the billions Qatar and Iran have been pouring into infiltrating education/politics/MSM/SM around the world with disinformation and propaganda to vilify Israel and Jewish people for years- will there be similar outrage that they've also been playing the long game with so many willing helpers or is the disapprobation just reserved for Israel?

BelleHathor · 02/10/2025 22:46

It's secret because people don't like being tricked by propaganda.

I'm surprised that they actually registered these influencers under FARA ("The Foreign Agents Registration Act (FARA) is a U.S. law requiring individuals or entities representing foreign principals (governments, organizations, or persons) to register with the Department of Justice (DOJ) and disclose their relationship, activities, and financial compensation. Enacted in 1938, FARA aims to promote transparency by revealing activities intended to influence U.S. policy or public opinion"

It's been a long strategy that intensified after the horrific massacres that happened in Sabra and Shatila after Israel invaded Lebanon and were broadcast around the world :

https://www.972mag.com/american-jews-israel-hasbara-lebanon/

Martymcfly24 · 02/10/2025 21:56

Its not new @TicklishMauveSquid . This is just another chapter in the propaganda, free trips to Israel for Republicans, billboards in Times Square, trucks driving around New York, graphic ads on X and YouTube etc.Also as you can see from this article it's nearly ten years old https://www.bbc.com/news/blogs-news-from-elsewhere-23695896

Now look that's Israels prerogative to do this and they probably feel it is necessary but it's slightly disingenuous to suggest they are merely catching up in the propaganda wars and that Israel didn't bother because they decided it was pointless.

TicklishMauveSquid · 02/10/2025 20:06

Wow. Israel left it very late in the game to set this up didn't they? June 2025.

Wonder if an expose will be done on who's managed and directed Hamas PR before and after Oct 7th?

You do realise every country at war has a PR campaign? They even had them in WW1 and WW2 although no internet, social media, AI and video/picture editing back then.

Israel has always failed badly in this respect as they were of the view that no matter what they said, they'd be hated anyway, whereas the Palestinians have been very well backed. Iranian, Russian and Chinese bot farms are a major factor in this.

I have often been suspicious they were posting on here tbh, although I have only seen the very few pro-Israel posters being accused of being bots!

Israel definitely need to fight back against the Palestinian disinformation war.

https://www.nytimes.com/2023/11/03/technology/israel-hamas-information-war.html

A recently erected billboard in Tehran depicts Muslims walking toward the Dome of the Rock in Jerusalem while carrying their national flags.

In a Worldwide War of Words, Russia, China and Iran Back Hamas (Published 2023)

Officials and researchers say the deluge of online propaganda and disinformation is larger than anything seen before.

https://www.nytimes.com/2023/11/03/technology/israel-hamas-information-war.html

Wedonttalkaboutboris · 02/10/2025 18:38

Two key points from the “Esther Project” revelations:

  • The campaign was explicitly designed to sway public opinion abroad during Israel’s war on Gaza.
  • It involved covert funding and coordination to make content appear “grassroots,” when in reality it was a fully organised PR effort.
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