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Paid childcare

Discuss everything related to paid childcare here, including childminders, nannies, nurseries and au pairs.

Original poster

CM Club: Does this ad work?

38 replies

KatyMac · 03/08/2008 21:43

Need someone to look after the children while you pop out? Ideally someone your children know?

Just for an hour or so for a Doctors appointment, the Dentist, if your hair needs cutting or just some shopping.

We have open mornings every other Tuesday, the next one is 9th September between 10-11am at

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Original poster
KatyMac · 04/08/2008 23:00

Still no phone calls - this marketing thing is very slow

OP posts:
Original poster
KatyMac · 04/08/2008 15:39

I have put up lots

ranging from a donation to charity through to £8.6

No phone calls yet ]

OP posts:
MindingMum · 04/08/2008 13:30

I would be interested to know how you got on katy as I have just, this morning put up posters locally to me advertising the same thing - emergency , temporary and ad hoc minding.

I no longer want the restrictions of permanent contracts or full timers so i'm giving this a go. Luckily aroung here work is plentyful so hopefully this will be too.

I was going to charge more for this service as I already charge quite a bit more than my fellow CM's and i've never been short of work. I also charge a great deal for babysitting and have plenty.

I will let you know how it goes. I know that when my children were small, it would have been something I would have been interested in.

Original poster
KatyMac · 04/08/2008 12:45

Good luck finding what you need

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mistypeaks · 04/08/2008 12:13

I think its a great idea Katymac and wording brilliantly. Shame you're not by me as I may be needing ad hoc childcare from time to time, but not enough to warrant hiring permanently (weird shift patterns/overtime/promotion). Good Luck.

Shoshe · 04/08/2008 12:00

Done Looney! On Profile

looneytune · 04/08/2008 11:56

Cheers Shoshe, could you email me?

Shoshe · 04/08/2008 11:52

Ok Loony will go out and take one

nannynick · 04/08/2008 11:38

Agree that childcare is a better word to use. Google search volumes for July 08, indicate that 'childcare' has higher search volumes (note: data may not be that accurate as Google does not seem to report purely search results for UK, even though I've put my settings as UK only).

With advertising, the key is to test, test and test again. Only vary one thing, then run the advert for a few weeks. Ideally have 2 or more ads running with slightly different wording (only one thing changed) and compare response. Could include a "Quote: ABC123" or something, to help you identify which advert the person has seen.

Initially, I'd say try having one advert with no cost, and another with cost.

looneytune · 04/08/2008 11:08

Agree with everyone else, very good idea and prefer childcare to childminder

Shoshe - do you have a photo of your car with these on? I love the idea but need to persuade dh

Original poster
KatyMac · 04/08/2008 09:26

Thanks - I'll have a look

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Shoshe · 04/08/2008 09:14

here

KaySamuels · 04/08/2008 09:12

This sounds like a great idea KM, I agree, childcare at WC sounds good.

Hope it gets you some business in, also you may find adhoc work brings you permament work too, I have had that happen before. Fingers corssed for you.

Shoshe · 04/08/2008 09:11

I dont know how you would feel about putting writing on your cars, but I got some vinyal lettering from eby, cost be 7.00 with postage, just peels off, when heat is added (hairdryer).

I have

business name
Registered CM
Phone number.

I have had loads of calls from it.

Just going out will find link to ebay when I get back.

PinkChick · 04/08/2008 09:10

its good though!, get them out asap evrywhere yo can think of.good luck chick

Original poster
KatyMac · 04/08/2008 09:07

Tricky isn't it

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PinkChick · 04/08/2008 08:19

childcare @WC is good, ad is fab, i 'wouldnt' put price in, it gives them a reason to ruing you and once theyve calle dyou you can get a feel for wether its too low/too high etc
get it everywere, shop windows, takeaway palces, gym, eveywere people go who would normally struggle for childcare..really wih you well Katy

Original poster
KatyMac · 04/08/2008 08:05

I did - 8 hours

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BoysAreLikeDogs · 03/08/2008 23:12

You sleep well, that is an order

Original poster
KatyMac · 03/08/2008 23:12

Thanks everyone

I'll be back tomorrow - Night all

OP posts:
BoysAreLikeDogs · 03/08/2008 23:08

Childcare is good, I like that v much.

Original poster
KatyMac · 03/08/2008 23:03

Yep & my logo

I am also re-branding from

Childminding@WC

to

Childcare@WC

I think, maybe, or even just WC - but if it's WC they don't know I offer childcare - Oh I don't know

OP posts:
BoysAreLikeDogs · 03/08/2008 23:01

Yes, put the price in.

Am assuming that you will have your logo/ofsted outstanding logo on there somewhere?

Original poster
KatyMac · 03/08/2008 22:57

Wel I have to keep at it

Too many people depend upon me

Should I put the price in?

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BoysAreLikeDogs · 03/08/2008 22:41

A new angle, Katy - one of the Cms here does ad-hoc work only (can't remember who) and does v well.

Give it a whirl and see what the response is

Glad to see that you are still battling away. You go, girl.