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How to advertise as a newly qualified Maternity Nurse

40 replies

NannyPractitioner · 14/01/2026 22:40

I am a newly qualified Postnatal Maternity Nurse Level 4 accredited by OCN. I have a fully enhanced DBS on the update service, A Paediatric First Aid Certificate and Public Liability Insurance.

I want to gain experience as a Maternity Nurse to build my portfolio and I will do that unpaid to get references.

I’ve worked as a nanny with children/toddlers and babies for the last six years. However I want to build my portfolio with more practical experience working with expectant parents and new borns under 8 weeks old.

Whether parents just need an extra pair of hands with new born or a full on role for a few hours during the day, or overnight stay I’ll provide the support needed unpaid for a reference.

I live in London - Notting Hill. All work experience roles will be live out and I’m willing to travel to other parts of London.

I’ve joined a local mother and baby group as a volunteer supporting new and expectant mothers with breastfeeding guidance. This will be a great way to network.

I’m already registered with a well known agency that specialises in nanny/maternity nurse roles but I want to get more new born practical experience to build on my knowledge and continue learning and developing expertise. Parents paying for maternity nurse through an agency also want more experience and relevant references.

Facebook groups are a great idea but saturated.

childcare.co.uk requires references as well if advertising as a maternity nurse which I don’t have as yet.

I’m just wondering if anyone has any suggestions I could consider?.

OP posts:
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GoGoAvocado · 24/01/2026 14:40

Hi - im a new mum of a 1 week old in Notting Hill - can we chat about what you can offer to help us?

VikaOlson · 18/01/2026 17:29

Blushingm · 18/01/2026 13:16

it isn’t anymore

Nursery nurse has been replaced by early years practitioner for a reason. These days if you call yourself a nurse people will reasonably assume you are actually a nurse. OP is a nanny who’s done done online training and is in no way considered a nurse

Sure.

Blushingm · 18/01/2026 13:16

VikaOlson · 18/01/2026 12:49

Nurse has been a traditional title for childcare staff for a long time in the UK.

The kind of families who hire maternity nurses are not going to be confused about whether they are registered healthcare nurses or not.

it isn’t anymore

Nursery nurse has been replaced by early years practitioner for a reason. These days if you call yourself a nurse people will reasonably assume you are actually a nurse. OP is a nanny who’s done done online training and is in no way considered a nurse

Shinyandnew1 · 18/01/2026 13:13

did not include an exhaustive list of all my experience, qualifications, professional body registrations background checks etc.. etc…in this post! as I was not aware I needed to provide an exhaustive list

You don't need to provide an 'exhaustive list', just the professional qualification you have.

You are clearly not getting work so there is a problem. It sounds like it's possibly because you are not being transparent about your qualifications.

VikaOlson · 18/01/2026 12:49

Nurse has been a traditional title for childcare staff for a long time in the UK.

The kind of families who hire maternity nurses are not going to be confused about whether they are registered healthcare nurses or not.

Blushingm · 18/01/2026 12:49

NannyPractitioner · 18/01/2026 09:21

Thank you @Blondeshavemorefun thank you for your advice I really appreciate it.

I understand the concerns everyone is raising it shows dedication, integrity, and commitment to safeguarding and the field we all work in.

I am aware “Nurse” is in the process of becoming a protected title” and Yes I have a professional qualification and registration.

I did not include an exhaustive list of all my experience, qualifications, professional body registrations background checks etc.. etc… in this post! as I was not aware I needed to provide an exhaustive list to get advice on this forum. As you’ve said it’s hard when getting started I think in everything some advice from those that have gone ahead it helps.

In fact I keep doing so many other courses and trainings for newborns but the issue is not my credentials or professional body registration.

I merely wanted advice on how to get experience with new borns to work in private households as a maternity nurse.

There are many NMC registered professionals that decide to work in private households and require specific experience for that field of work. A lot of agency’s ask if you’ve worked in private households.

I am with a top nanny agency and all my roles have always come through an agency’. I work
as a nanny currently looking after a toddler placed by that agency. And with my current work hours I have more than enough time to get another role to build my experience with newborns.

In fact it was my current agency that suggested I get new born experience through networking at playgroups to meet new or expectant mothers and offering for free/reduced cost to get the new born experience.

It’s a competitive market with many out there with over 20 years experience so I know I’m just starting out and have to have patience I believe slow and steady wins the race. I’m not in a hurry but I do want to get started in building my newborn experience especially on days/nights when I’m not working in my current role.

I have more than enough time to get newborn experience with each family for more than 6 weeks or more if needed. I am committed to giving it my all.

I have all other trainings/certifications/education including lactation, sleep training, colic, safe sleep environment etc etc..(I’m not going to provide exhaustive list of my cv here). Just wanted advice.

I just responded to @VikaOlson
The issue is not my credentials it’s new born experience that I need. I basically have to figure out how to get new born experience with new mothers babies 0-2months. I completely understand it’s a precious time for families.

I did contact a well known night nanny agency Night Nannies London and they advised they need candidates with “extensive newborn experience” from 0-2months old and 3-5 years of new born experience working in private households specifically.

Even with my 6 years experience working with toddlers and babies from the age of 6months old working with each family for more than one year they still want the experience to have been for 3-5 years working with newborn 0-2months old in private households.

Edited

You can’t compare NMC registration with being a mothers help.

who are you actually registered with because there’s no legal obligation or any actual oversight

Youre blurring things on purpose

Blushingm · 18/01/2026 12:41

Your aren’t a nurse though - using the them will give a false impression

And saying you’re registered would only add to this

You are not a registered nurse

BalladOfBarryAndFreda · 18/01/2026 12:38

Justfact · 14/01/2026 22:48

Are you NMC registered?
If not should you be using the term nurse?
Currently there is a move to stop/ reduce anyone not NMC register Ie actually trained in nursing from using it in a title.
Nursery nurses are being changed to early years practitioners for example around my area.

'Registered nurse' is the protected title. It leads to a lot of confusion in the public domain.

Shinyandnew1 · 18/01/2026 12:36

I have a professional qualification and registration

What is your professional qualification?

VikaOlson · 18/01/2026 12:09

Start by advertising your night nanny/post natal help services on local facebook, whatsapp, next door etc.
Maybe advertise in surrounding areas too.
I wouldn't offer for free, as unfortunately people often take 'free' to mean 'worthless' - but do offer at a lower rate than established nannies.
If you are offering help at night or with newborns for £10 or £12 an hour instead of £20-£25 you are likely to get interest from families who wouldn't normally afford a full maternity nurse package.

Are there any baby massage or baby sensory classes near you? Get in touch with the owner and see if you can promote each other - ask if you can drop in to a class to offer your services at the end, and in return you can give class flyers to any newborn clients you book.

7238SM · 18/01/2026 11:36

Another idea is to advertise on nextdoor.com in your area.

Bitzee · 18/01/2026 11:20

I know easier said than done by my first thought would be to look for a nanny role for a family where mum is pregnant, even if it’s primarily to look after the older kid(s) you’ll likely still be able to get experience with a newborn. And you’d be paid your full salary whilst doing it.

7238SM · 18/01/2026 11:14

Do you have still have contact with others that did the same course as yourself? How are they getting experience? Where are they working?

-Do you have leaflets to give out which provides a brief run down of what you do? Word of mouth would be your best option I'd say.
-Can you put up signs at local nursery/supermarkets?
-Could you get a part time job on a post natal ward? I know they don't have the baby 'nursery' like they did years ago, but are there roles more focused on baby care?

Blondeshavemorefun · 18/01/2026 10:39

6yr exp with toddlers and babies of 6mths + doesn’t count - be the same with 10/15yrs of same age

a 6mth baby is very diff from a 1 day baby

and the parents will be coming to you to help them for every issue - would you be able to spot cmpa at a few days old or less

same with reflux colic

to recognise tongue tie and who to see to get it resolved

could you help a mum bf - if her latch isn’t right and how to position and to get her milk in or if milk is in but baby can’t get it out and mastitis sets in

to reassure a deeply pnd mum

I understand it is hard. It’s a catch 22. Need exp to join agencies. Can’t get experience without a job

there are so many mn about now that agencies can pic and chose who they have on their books - I’m with several London agencies as well as local ones - and one lady in a mn group I am in was most offended that one agency didn’t take her on and she had years of newborn exp

I often work via word of mouth as well as agencies as well as returning clients- but also have had some lovely jobs via the childcare site - so ar you on that advertising yourself ?

as I said local fb groups as well advertise

put notices up in shops - newsagents - baby clinics

wordywitch · 18/01/2026 09:59

Why do you need to provide your services for free just because you’re newly qualified? Certainly offer a heavily discounted rate but you don’t have to and frankly shouldn’t work for free. People tend to take advantage or flake out on follow through when they’re not paying for a service, believe me I’ve been there.

NannyPractitioner · 18/01/2026 09:48

NannyPractitioner · 18/01/2026 09:38

@RowanTheSteerswoman thank you for your advice I appreciate it.

The only issue is due to safeguarding health visitors and domestic violence shelters are not likely to refer women to individuals unless part of a large trusted organisation or charity.

Last week I started volunteering for an organisation that gives lactation and breastfeeding advice/support to new mothers in both a children centre and hospital they also offer ongoing trainings and recognised certifications. Basically I’m trying everything I can possibly do to be in the right environment for ongoing learning and understanding the needs of new mothers and newborns.

OP posts:
NannyPractitioner · 18/01/2026 09:38

RowanTheSteerswoman · 18/01/2026 09:14

If you’re offering to work for free in order to get experience, could you maybe look for women’s charities, like domestic violence shelters, or ask the local health visitors if they can refer you to women who need support?

@RowanTheSteerswoman thank you for your advice I appreciate it.

The only issue is due to safeguarding health visitors and domestic violence shelters are not likely to refer women to individuals unless part of a large trusted organisation or charity.

OP posts:
NannyPractitioner · 18/01/2026 09:21

Blondeshavemorefun · 17/01/2026 21:12

I agree it’s hard when you start esp now.

to put you above others you really need to be able to work out any issues /problems

having extra courses like

breast feeding
pnd
reflux, colic and allergies
tongue tie
twins
sleep training

will all help

When I started I was still nannying part time while i built up a good cv an ffs and experience

ive been a maternity nurse for 15yrs. Yes the term nurse has recently had some talks about it - as I’m a NNEB I am allowed to call myself it

but tbh going forward it’s better to say a maternity night nanny or maternity practitioner

anyway @NannyPractitioner ask about on your local fab group

if you are offering for free for say 6/8w how will you survive financially

it’s no point offering help for a week as that’s not long enough for the mum to get to know you and see what you can offer her esp if you want a ref

as a ref from someone you have worked for a week wouldn’t mean much iyswim

plus again agencies will wonder why you have for example 4 x 1 week roles and won’t look good on your cv

Thank you @Blondeshavemorefun thank you for your advice I really appreciate it.

I understand the concerns everyone is raising it shows dedication, integrity, and commitment to safeguarding and the field we all work in.

I am aware “Nurse” is in the process of becoming a protected title” and Yes I have a professional qualification and registration.

I did not include an exhaustive list of all my experience, qualifications, professional body registrations background checks etc.. etc… in this post! as I was not aware I needed to provide an exhaustive list to get advice on this forum. As you’ve said it’s hard when getting started I think in everything some advice from those that have gone ahead it helps.

In fact I keep doing so many other courses and trainings for newborns but the issue is not my credentials or professional body registration.

I merely wanted advice on how to get experience with new borns to work in private households as a maternity nurse.

There are many NMC registered professionals that decide to work in private households and require specific experience for that field of work. A lot of agency’s ask if you’ve worked in private households.

I am with a top nanny agency and all my roles have always come through an agency’. I work
as a nanny currently looking after a toddler placed by that agency. And with my current work hours I have more than enough time to get another role to build my experience with newborns.

In fact it was my current agency that suggested I get new born experience through networking at playgroups to meet new or expectant mothers and offering for free/reduced cost to get the new born experience.

It’s a competitive market with many out there with over 20 years experience so I know I’m just starting out and have to have patience I believe slow and steady wins the race. I’m not in a hurry but I do want to get started in building my newborn experience especially on days/nights when I’m not working in my current role.

I have more than enough time to get newborn experience with each family for more than 6 weeks or more if needed. I am committed to giving it my all.

I have all other trainings/certifications/education including lactation, sleep training, colic, safe sleep environment etc etc..(I’m not going to provide exhaustive list of my cv here). Just wanted advice.

I just responded to @VikaOlson
The issue is not my credentials it’s new born experience that I need. I basically have to figure out how to get new born experience with new mothers babies 0-2months. I completely understand it’s a precious time for families.

I did contact a well known night nanny agency Night Nannies London and they advised they need candidates with “extensive newborn experience” from 0-2months old and 3-5 years of new born experience working in private households specifically.

Even with my 6 years experience working with toddlers and babies from the age of 6months old working with each family for more than one year they still want the experience to have been for 3-5 years working with newborn 0-2months old in private households.

OP posts:
RowanTheSteerswoman · 18/01/2026 09:14

If you’re offering to work for free in order to get experience, could you maybe look for women’s charities, like domestic violence shelters, or ask the local health visitors if they can refer you to women who need support?

NannyPractitioner · 18/01/2026 09:05

VikaOlson · 17/01/2026 18:01

@NannyPractitioner why not start by advertising yourself as a night nanny?

@VikaOlson Thank you for advice I really appreciate it. I’ll keep trying to get night nanny roles.

I did contact a well known night nanny agency Night Nannies London and they advised they need candidates with “extensive newborn experience” from 0-2months old and 3-5 years of new born experience working in private households specifically.

Even with my 6 years experience working with toddlers and babies from the age of 6months old working with each family for more than one year they still want the experience to have been for 3-5 years working with newborn 0-2months old in private households.

The issue is not my credentials it’s new born experience that I need. I basically have to figure out how to get new born experience with new mothers/babies 0-2months. I completely understand it’s a precious time for families.

OP posts:
Blondeshavemorefun · 17/01/2026 21:12

I agree it’s hard when you start esp now.

to put you above others you really need to be able to work out any issues /problems

having extra courses like

breast feeding
pnd
reflux, colic and allergies
tongue tie
twins
sleep training

will all help

When I started I was still nannying part time while i built up a good cv an ffs and experience

ive been a maternity nurse for 15yrs. Yes the term nurse has recently had some talks about it - as I’m a NNEB I am allowed to call myself it

but tbh going forward it’s better to say a maternity night nanny or maternity practitioner

anyway @NannyPractitioner ask about on your local fab group

if you are offering for free for say 6/8w how will you survive financially

it’s no point offering help for a week as that’s not long enough for the mum to get to know you and see what you can offer her esp if you want a ref

as a ref from someone you have worked for a week wouldn’t mean much iyswim

plus again agencies will wonder why you have for example 4 x 1 week roles and won’t look good on your cv

VikaOlson · 17/01/2026 18:01

@NannyPractitioner why not start by advertising yourself as a night nanny?

VikaOlson · 17/01/2026 18:00

7238SM · 14/01/2026 23:03

I am a newly qualified Postnatal Maternity Nurse Level 4 accredited by OCN
Sorry OP, but can you can explain what this role does and what the OCN is? Google says its an oncology certified nurse or open college network!
What NHS banding is it? I've worked in healthcare for 30yrs, in multiple areas and not aware of the role, nor what is covers?

Can you give lactation advice?
Sleep advice?
I know the title is postnatal, but is this also some sort of doula role?
Are you minding the baby whilst mum sleeps?
Prepping meals for mum whilst she feeds???

Maternity nurses (and nursery nurses) are traditional UK titles for childcare workers - it isn't a healthcare role.

Dencar · 17/01/2026 17:13

https://www.nannygoverness.co.uk/blog/whats-the-difference-between-a-maternity-nurse-doula-or-midwife

What Is A Maternity Nurse?
A maternity nurse in the UK is a trained professional who provides support and care for newborns and their families, typically during the first few weeks or months after birth. Their primary role is to assist new mothers with the day-to-day care of the baby, helping with feeding (including breastfeeding support), establishing sleep routines, and offering advice on newborn care. Maternity nurses often live with the family temporarily and provide round-the-clock care, offering parents much-needed rest.
Key duties of a maternity nurse include:

  • Assisting with feeding schedules and techniques
  • Helping to establish a routine for the baby
  • Offering guidance on baby care, such as bathing, changing, and soothing
  • Supporting postnatal recovery for the mother
A maternity nurse typically works for a short-term period, ranging from a few weeks to several months, depending on the family’s needs. Their expertise is invaluable for first-time parents or families looking for additional support with a new baby. “One of the best parts of being a maternity nurse is helping new parents feel confident in their abilities. Those first few weeks can be so overwhelming, and I always tell parents that it’s ok to ask for help. Establishing a routine, especially for feeding and sleep, can make such a difference. Every baby is different, so flexibility and patience are key.” – KS is a maternity nurse in Berkshire who has 12 years experience working with newborns! What Are The Roles Of A Maternity Nurse? The roles of maternity nurses in the UK involve a variety of tasks centred around the care and well-being of both the newborn and the parents, particularly during the early weeks or months after birth. Their responsibilities can vary based on the needs of the family, but typically include: Newborn Care
  • Feeding: Assisting with feeding routines, whether breastfeeding, bottle feeding, or a combination of both. They offer support to ensure feeding is smooth and help with any feeding-related challenges.
  • Establishing Sleep Routines: Helping the baby develop healthy sleep habits by creating sleep schedules and soothing techniques.
  • Changing & Bathing: Taking care of diaper changes, bathing the baby, and managing general hygiene.
  • Soothing & Comforting: Assisting with calming techniques such as swaddling, rocking, or offering pacifiers to soothe the baby.
Postnatal Support For The Mother
  • Breastfeeding Guidance: Offering advice and hands-on support with breastfeeding, positioning, and troubleshooting common issues like latching or low milk supply.
  • Emotional Support: Providing reassurance and guidance to new mothers, helping them adjust to motherhood and deal with postnatal emotions.
  • Physical Recovery: Supporting the mother’s recovery after birth by encouraging rest and taking over baby duties when needed.
Guidance & Advice
  • Routine Setting: Helping parents establish feeding, sleeping, and general care routines for the baby.
  • Developmental Support: Advising parents on milestones to expect and how to care for their baby as they grow and develop.
  • Baby Health Monitoring: Keeping an eye on the baby’s health, noting any concerns, and alerting the parents if medical attention might be needed.
Household Support (Baby-Related)
  • Baby’s Laundry: Managing the baby’s laundry, including washing, folding, and organising clothes.
  • Baby’s Supplies: Keeping track of baby supplies such as nappies, formula, and toiletries to ensure they’re always stocked.
Temporary Night Nurse Duties
  • Maternity nurses may take on night nurseresponsibilities, handling nighttime feeds and care so that parents can sleep, particularly in the early months.
The role of a maternity nurse is flexible, depending on the needs of the family. They can be hired for live-in, live-out, daytime, or overnight care. “I always advise parents to create a calming bedtime routine as early as possible. Even at a few weeks old, babies benefit from the predictability of a routine, which helps them settle faster. Something as simple as a bath, followed by a feed in a dim room, can signal to your baby that it’s time to sleep.” – SN is an experienced maternity nurse in Berkshire.

Is A Maternity Nurse A Midwife?
No, a maternity nurse is not the same as a midwife, although both provide care for mothers and newborns. The key differences lie in their qualifications, roles, and the stage at which they provide care.
Qualifications & Training

  • Midwife: A midwife is a medically trained healthcare professional who has completed a degree in midwifery. They are registered with the Nursing and Midwifery Council (NMC) in the UK and have the authority to deliver babies, provide prenatal and postnatal care, and handle medical complications during pregnancy and childbirth.
  • Maternity Nurse: A maternity nurse does not need to have medical training or a degree, although many have specialised courses in newborn care, breastfeeding support, and baby sleep training. They are not medically qualified to assist in childbirth or manage complications during pregnancy.
Role & Responsibilities
  • Midwife: Midwives are involved in the entire pregnancy journey, from prenatal care to delivery and postnatal recovery. Their role is more medical, providing health checks, monitoring the progress of the pregnancy, and assisting with the actual birth. They also help with the mother’s recovery after birth and provide initial advice on newborn care.
  • Maternity Nurse: A maternity nurse steps in after the baby is born, typically within the first few weeks or months. Their role is focused on newborn care, establishing routines, and supporting the parents at home. They do not provide medical care or deliver babies.
Stage Of Involvement
  • Midwife: Primarily involved from early pregnancy until a few weeks after childbirth, when the mother and baby are discharged from their care.
  • Maternity Nurse: Typically involved from the newborn stage onwards, focusing on the day-to-day care of the baby and providing support during the early weeks or months.
In summary, while both a maternity nurse and a midwife provide essential care for mothers and babies, a midwife is medically trained and focuses on pregnancy, birth, and medical support, while a maternity nurse specialises in newborn care and postnatal support, without medical responsibilities. “My favourite part of the job is watching families bond. It’s not just about the newborn; it’s about helping the entire family find their rhythm. I love seeing parents grow in confidence and realise that they’re doing an amazing job, even when things feel chaotic in those early days.” – KN is an experienced maternity nurse in Oxfordshire who loves working with parents and their new babies!

What Qualifications Do You Need To Be A Maternity Nurse?
To become a maternity nurse in the UK, there are no specific statutory qualifications required, but having relevant training and experience in newborn care is highly recommended. Most families prefer maternity nurses with specialised training in baby care and postnatal support, as well as practical experience with infants. Here are some of the qualifications and training that can help someone become a maternity nurse:
Relevant Courses & Certifications
Newborn Care Training: This can cover topics like baby sleep routines, feeding, and general care. Many maternity nurses attend courses from recognised providers, such as:
Norland College
Babyem (specialises in maternity nurse training)
Other training might include:

  • Breastfeeding Support Training: Having knowledge of breastfeeding techniques and support can be useful, especially for mothers needing help in the early stages.
  • Paediatric First Aid: It is essential to have up-to-date first aid certification for babies and children, ensuring you can handle emergency situations.
  • Postnatal Depression Awareness: Training on how to recognize and support mothers experiencing postnatal depression is valuable for offering holistic care.
Experience With Babies Most families expect maternity nurses to have hands-on experience working with newborns and young babies, whether gained through professional work or as a nanny, in a nursery, or from previous roles in childcare. Desirable Qualifications
  • While not required, holding a Level 3 qualification in Childcare or Early Years Education can enhance a maternity nurse’s credibility.
  • A Nursing or Midwifery Background: Some maternity nurses are former nurses or midwives who have transitioned to postnatal care roles.
Enhanced DBS Check (Criminal Background Check) A Disclosure and Barring Service (DBS) check is essential, as maternity nurses are working in close contact with children. An enhanced DBS check gives families peace of mind regarding the nurse’s background. Soft Skills Patience, empathy, and strong communication skills are vital. Maternity nurses need to be supportive and sensitive to the emotional and physical needs of new parents, while also calmly and confidently managing newborn care.

Nanny Agency | Find a Nanny - What’s the Difference between a Maternity Nurse, Doula or Midwife?

25th August 2025 What’s the Difference between a Maternity Nurse, Doula or Midwife? Welcoming a baby into the world is a moment filled with excitement, anticipation, and a fair share of questions. One of the most common areas of confusion for e...

https://www.nannygoverness.co.uk/blog/whats-the-difference-between-a-maternity-nurse-doula-or-midwife

hahagogomomo · 17/01/2026 17:13

I agree with people that using the term nurse is misleading if you are not a registered nurse. Postnatal doula seems a more appropriate title. I’m sure you will find plenty of customers in London but be accurate with your qualifications for your own piece of mind not just customers

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