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Original poster

Childminders Club: Advertising and Branding

60 replies

KatieMaChristmas · 15/12/2004 21:15

OK - so I'm on a big advertising kick for January I have 10 'days' to fill.

A very kind mum at school has just drawn me a 'logo' with a tree on it and a squirral eating a nut in the middle.

This is 'cos I use Childminding @ Walnut Corner as my trading name (not sure about the legalities of this).

I am also setting up a Before & After school club and a holiday playscheme - I thought to call this Squirrals @ Walnut Corner (BTW Walnut Corner is the name of my house), but I'm concerned that this will only appeal to the Mums and the kids will be embarassed.

I am also going to push occasional minding - I was origional (earlier in the year) going to call this "Katie Pop-ins" after very helpful suggestions from Mumsnetters - but now wonder whether I should 'Brand it' like the others? - But I can't think of anything

Any thoughts/ideas anyone??

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Original poster
KatieMaChristmas · 16/12/2004 19:28

By the way KM I had over 39lbs of walnuts from the tree in the corner of my garden last year (hence the house name), this year I only got 79 walnuts

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Original poster
KatieMaChristmas · 16/12/2004 19:27

That's what I thought - but I don't really want to call it Childminding as it is wrap arround care

A freind says that there is a danger in having 3 disconnected names - for each part of the business. So I'm now confused and bemused.

I think I need an advertising or marketing expert...or Mumsnet?

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DoesntChristmasDragOn · 16/12/2004 15:33

I can't spell either but didn't want you to accidentally end up with a mispelt name for an afterschool club (and I've just misspelt school twice!)

I think that squirrels might be a bit of a young name if you were going to advertise up to age 14.

Original poster
KatieMaChristmas · 16/12/2004 14:52

I'm advertising up to 14- but I suppose up to 11

Yes Squirrels (I can't spell)

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KangaSantaMummy · 16/12/2004 12:44

DoesntChristmasDragOn I stand corrected

I didn't even know they grew in this country

DoesntChristmasDragOn · 16/12/2004 12:20

Oh, and yes, squirrels do eat walnuts. They have cleared out our tree every year for the last 9 years!

DoesntChristmasDragOn · 16/12/2004 12:19

Katie Pop-ins @ Walnut Corner?

I'm not trying to be rude, but did you mean squirrel rather than squirral? How old are the children coming - they're not embarrassed by Beavers, Cubs etc.

KangaSantaMummy · 16/12/2004 12:18

sorry KMc

I really like Katiepop-ins too.

If you did then do a logo of siloette of mary poppins maybe

I know I am being dim but do squirrels eat Walnuts?

ssd · 16/12/2004 12:05

Hi KM, I didn't want you thinking you were being ignored

I was trying ti think of a name for you, but I can't think of anything better than Katie pop- ins. I really like that name!

Will try to make a better suggestion later, just about to do the nursery run!

Original poster
KatieMaChristmas · 16/12/2004 11:56

bump

or is this too businessy for this time of year

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