Childminders Club: Advertising and Branding

Back from hols 6.30 mon eve
Started work (11 C/Mees) at 7.30 Tues am
Funeral Thurs

How do YOU think I am?

brill don't start work till next thursday

so more time to mumsnet

wot about u?

Hi Km....Hows things?

brill deffo go with it

Ta - couldn't have done it withoput Mumsnet

Thanks Again Ladies

Brilliant - you have said they are busy not stressed, and the kids are bored not a pain. You have offered them time to themselves, without pressure to have a hair cut or go to the gym. I like it a lot. Very best of luck with it.

I've changed it to (The Bits in Bold are changed)

Calling all?Busy Mums
Do the School holidays last forever?
Do your children get bored?
NEED Holiday Childminding
LOOK NO FURTHER ? Here at Walnut Corner, we can provide your children (aged birth to 14 years) with all sorts of entertainment including:CRAFT DANCING BAKING MUSIC SPORTS
Also DAYS OUT to Thrigby Wildlife Park, Wroxham Barns, Sea Palling, Banham Zoo, etc.
All at reasonable rates e.g. 6 Hours Childminding + trip to Thrigby + Packed Lunch for only 18.00
With the benefit of a home environment, and attention of trained, insured, OFSTED registered childminders.
If you need some time to yourself ? for an hour, a morning, a day or even the whole holidays! Call Childminding @ Walnut Corner
Childminding also available in termtime.

BTW I'm going in the local TAMBA & NCT magazines...how about that for advertising

What about just letting people know what you do, and offering a free visit. "Need Childcare - call me first." sort of idea. Let the person imagine why they need childcare themselves - the first time they come it might be because they have a smear test or some other necessity, after that they might use you for some more pleasant activity. What is it that your current clients do while you look after their children?

When you did the thing about the haircut etc. that didn't work, did you have your prices on that?

Thnaks KM - it was great to see everyone but sad

The Sports Centre has it's own creche so won't

today

is there a gym where parents might go?

golf club?

where do they go for leisure?

church notice board

village hall

pub?

Thanks for the opinion Kinderbob - I've tried the if you have an appointment (hair/Dr/Hosp) one - but got nowhere...I'm really grasping at straws now

Do you have any suggestions?

Thanks SSD

Hi Katie,

I like the second bit, especially that you are open about your prices, but I think you come over a little like you are going to do a better job than the parents. They probably are stressed and fed up of their kids, but they don't want to think that you know that too!

A little more of the "give yourself a break, the kids are happy, having fun and learning..." would do it for me.

But then I hate it when anyone offers to look after ds "to give me a break". Argh, by accepting I would be admitting I need a break and that would be showing a weakness. I like the fact that ds's nursery don't give a stuff what I do when ds is there.

I hope this makes sense. I just wouldn't put my ds anywhere where they assumed looking after him full time would drive me "mad". It's like you are critising the child.

I know what you mean, I am just giving a really brutal and extreme read of your text.

Thanks for asking we had a lovely Christmas! Nothing very exciting happened and the weather up here in Scotland has been AWFUL all during the holidays, but it was great to get 2 weeks off anyway!
Hope today goes as well as possible

And I'll try to think of some better ideas later for you!

I live in a small village - about 300 houses

BTW - did you have a nice Christmas & New Year??

We had a fab time in Madiera...but it wasn't very child friendly and the weather wasn't great...I'm off to a funeral tomorrow....

So we are looking for a better holiday next Christmas

Could you leave fliers at the reception area at office buildings? Or possibly pop them through letter boxes in more "affluent" areas? Or your local clinic where mums visit their HV's?

Will try to think of more (better!) ideas tomorrow

where do most of your parents work?

what about in local shopping mall?

No but that's a really good idea for people in cities

Do you have a railway staion used by commuters?

Thanks ladies - now I just need to work out where to put them...as I charge a little more I think I'm after proffessionals so the local PO probably won't do

that looks excellent!

that looks brill KMc

wHAT ABOUT THIS???

Calling all?STRESSED MUMS
Do the school holidays fill you with dread?
Do your children drive you mad?
LOOK NO FURTHER ? Here at Walnut Corner, we can provide your children (aged birth to 14 years) with all sorts of entertainment including:CRAFT DANCING BAKING MUSIC SPORTS
Also DAYS OUT to Thrigby Wildlife Park, Wroxham Barns, Sea Palling, Banham Zoo, etc.
All at reasonable rates e.g. 6 Hours Childminding + trip to Thrigby + Packed Lunch for only 18.00
With the benefit of a home environment, and attention of trained, insured, OFSTED registered childminders.
Give yourself a break ? if only for an hour, a morning, a day or even the whole holidays!Childminding also available in termtime.
Contact Kate Mason on XXXXXXXXXXXXX
Childminding @ Walnut Corner, Fleggburgh

Obviously - this is in pretty font/colours/with a lovely logo etc...

WOW KMc I never knew about walnuts

learn something new every day