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Paid childcare

Discuss everything related to paid childcare here, including childminders, nannies, nurseries and au pairs.

A question: What annoys you about finding childcare?

106 replies

ambu · 16/02/2015 23:30

Hi everyone.

I'm new to mumsnet, but am am an entrepreneur looking to build a service that makes it easier to find and book childcare (both nannies and babysitters) online and/or via an app.

What I would love to know is:

How do you typically find care for your kids?
How often do you need childcare?
At what age would you start to look (if at all!) for professional childcare?
What annoys you about the current 'finding and using childcare' experience?

If anyone has a few minutes to help out then it would be super appreciated!

Thanks.

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mathanxiety · 22/02/2015 18:32

I don't see the advantage to me of seeing which of my friends uses a service. To me, the advantage of FB is all on the side of the service.

'Seeing reviews my friends have left' -- I don't live my life on FB and neither do my friends. We don't conduct our relationships via FB or reveal minutiae of our lives there. We call or text or talk.

I don't leave reviews. I have looked through some of my friends' pages just to see what sort of services along your lines any of them seem to have used or left reviews for and I came up completely empty handed. This is not because there is an untapped market. It is because those who have a busy socialising schedule have had their babysitting sorted since they first had babies, and those who just go out occasionally borrow other people's babysitters. Also, they are all aged mid 30s to 50ish and definitely have disposable income, and children, but prefer not to advertise or hint at the extent of the income or their lifestyle -- so you won't find reviews of the gardening services or the cleaners or the house painting services, etc. that they use. The only hint at social status you will see is references to their children's sports teams.

FlorenceMattell · 22/02/2015 13:53

What's to stop parents booking the babysitter direct at a future date?
Paying a monthly registration fee encouraged parents to use sitters.
With you they could use you as a recourse only when nannies you had previously introduced were busy.

ambu · 21/02/2015 13:04

Ps can I also just thank everyone for their thoughts - lots of interesting opinions and experiences!

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ambu · 21/02/2015 13:02

@miterra - other than the obvious frustration at finding that you were being charged £25 per month, what was your experience like at findababysitter?

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ambu · 21/02/2015 12:58

@lonecatwithkitten - if someone logs in to another third party service with Facebook, this doesn't mean that their profile can be hacked though.

The idea behind logging in with a Facebook account (not just for a nanny service) is firstly to make the signing up process easier, but also for the user to be able to see which of their friends are using the service. Of course it helps the business understand their customers better, but I have always valued the ease that it provides.

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ambu · 21/02/2015 12:52

@mathanxiety - I'm not 100% clear on what you are saying about a fee. What I was suggesting is a commission on each booking, so a babysitter would never have to pay any fees to advertose, there would just be a cut of each booking that went to the agency.

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ambu · 21/02/2015 12:48

@nannynick - what's greater though, the % of people that have a gmail account or a facebook profile?
And for those that have said they wouldn't be comfortable logging in with Facebook, would you be ok logging in with your google (gmail) profile?

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ambu · 21/02/2015 12:32

@nannynick - that's very interesting about logging in with google (And syncing your calendar)

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lovelynannytobe · 20/02/2015 17:40

Miterra stop spamming the forum with your messages. You didn't read the fine print which is oversight on your part. Accept it and move on.

mathanxiety · 20/02/2015 16:24

Apologies Lonecatwithkitten I got your name wrong there Blush

mathanxiety · 20/02/2015 16:23

Your market for repeat users would be older and well off and possibly professional, and would most likely not have the same attitude or user habits wrt FB that you do, at age 27. I am almost twice your age and in a similar position to LoneKitten. My DCs who are young professionals (in their early 20s at the moment) keep a very low social media profile too, with an eye to the image they project to employers and potential employers. If they had children, their income would put them in your target market.

Childcare arrangements are not part of my life any more, but if they were and I were considering using your service, the FB login would put me off. I am nodding at LK's description of her FB postings as 'bland' and posted with an eye to my image. I do not plaster details of my personal life there at all, and I make absolutely no reference to my children, and post no photos of them.

Miterra · 20/02/2015 10:53

Hi,
I wanted to warn people about findababysitter.com - I thought I was paying to use it for a month and discovered they'd been taking £25 a month out of my bank account. They are refusing to refund this, even though they agree I didn't use the site outside of the one month I paid for.
They claim their terms and conditions made clear it was a monthly subscription but I know I wouldn't have agreed to it if I had seen that this was the deal.
I feel completely scammed! Just wanted to make sure no one else has the same experience.
Cheers,
M

nannynick · 20/02/2015 08:54

May make more sense to login with google account so can integrate with google calendar.
Probably better having options, so those who want to use social logins can but no one is forced to do so.

Lonecatwithkitten · 20/02/2015 08:52

Very, very easy if you remain logged in for someone else to post something to your Facebook page am I intrinsically linked to my business and reputation is everything in my business.
Everything I ever post to Facebook is bland and could never ever reflect badly on my reputation.
Facebook can be amazing for businesses, but it can kill then dead as fast as it can make them. As I say my friends and I are your target audience and I am probably the biggest Facebook user of everyone I know.
Yes under 30s probably will happily log in through Facebook, but they are likely to be your one of users. Over 30 professional people are your most likely regulars these are the people whose opinions you need to follow.
95% of the people who follow my Business Facebook page are under 25, this from my research is similar for most businesses.

rm00054 · 20/02/2015 08:41

I'm 25 and hate it when things ask me to log in with Facebook. I have not used some otherwise great services because they want to link with my Facebook account. I would absolutely not log in with my Facebook account as either a babysitter or a parent to use this kind of service.
It's not an age thing. It's a common sense thing.

ambu · 20/02/2015 07:47

What do you mean that one false move on facebook could have a massive adverse impact?

Surely using their 'log-in' service (personally) for a service like finding a babysitter would be very unlikely to have any impact on your business?

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Lonecatwithkitten · 20/02/2015 07:41

I am 42, a business owner and very aware that one false move on Facebook could have a massive adverse impact on my business.
I would suspect I am representative of your target audience in terms of age and income.

I use Facebook a bit, but generally my peers who are similar age similar income also would not log in to a service through Facebook.

ambu · 20/02/2015 06:42

@mathanxiety and @lonecatwithkitten - I'm very interested, and if I'm honest a little surprised about the log-in with facebook comments.

I'm 27, and most of my contemporaries would have no qualms about logging in with Facebook. It just seems like the natural (and easy) thing to do, and also means that you can see which of your friends are using the app at the same time. For the purposes of a babysitting service, it would mean that you could see reviews that your friends had left.

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Lonecatwithkitten · 19/02/2015 20:53

Social media logins are very, very traceable in particular Facebook gradually erodes privacy settings. I would not want to risk the possibility that me booking a baby sitter could be tracked. I don't remained logged in to anything, good on line safety is logging out of every account every time to prevent misuse of your account.

mathanxiety · 19/02/2015 20:37

And may I add on the subject of logging in, I would not want to have to log into a service via FB or any other social media. I like to keep the various online aspects of my life separate from each other and my privacy settings are set as high as I can make them everywhere.

mathanxiety · 19/02/2015 20:34

I wouldn't use a service as I prefer to hear from people I know and whose children I know how a certain babysitter does her job. Most people I know who are parents have some sort of network they are in contact with when it comes to finding sitters, and they find them through either through nursery or CMs or au pairs or nannies they know or that their friends or their relatives know.

The first babysitter I ever had was a student who was the granddaughter of an older lady I knew. She worked out ok. I hired her maybe three times over the course of two years. Next babysitter was a 13 yo neighbour whom I first asked to sit when I was rushing to the hospital to have DD2. She worked out fine too. I hired her a few more times. The next babysitters were (1) a niece of a neighbour and then her younger sister when she went off to university, (2) an older sister of a friend of DD1's, (3) a teenage boy from across the alley whom I knew from the DCs' school, (4) DD1 took it from there..

mathanxiety · 19/02/2015 20:25

Part time babysitting where the sitter can take a job or leave it as she wishes in a lot of cases is not going to pay enough to warrant a fee to an agency to find the jobs. Those babysitters who are serious about making money four nights a week or more would also most likely have their own network established via nurseries or some other pipeline, or via established client families in their own local area referring them to others. By the same token, if you wanted to work four nights a week or more you could work in a restaurant. You wouldn't necessarily be stuck working a morning shift one week and an evening shift the next. Some places hire staff specifically for different shifts.

Local jobs are preferable to many sitters because nobody wants to be at the mercy of parents or public transport at odd hours to take them home, and some would have qualms about safety and also cost of taxis, or parking, or walking in certain unfamiliar neighbourhoods. So therefore many sitters who are serious about making money or who prefer the odd casual request only cast their nets in their own locality and get work by word of mouth, avoiding agency fees that way too. Babysitting doesn't pay a huge amount so costs that would get in the way of taking home the maximum you can would be a turnoff imo -- transport, parking, and agency fees.

ambu · 19/02/2015 20:15

@mathanxiety - do you think that as a parent you would use an online service to book babysitting if you didn't have a network of contacts around you that could refer other babysitters?

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ambu · 19/02/2015 20:11

@mathanxiety - I think we are saying the same thing. A parent who only needs a babysitter for one use would rather pay per use then subscribe to a service that requires a hefty upfront fee.
In terms of the young women you mention, working in a bar /restaurant really isnt that flexible - you have a manager telling you to work various shifts, and you often don't have much choice in the matter. Isnt babysitting part time (and when you want to) more convenient?

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ambu · 19/02/2015 20:07

@lonecatwithkitten. I'm curious - why wouldn't you want to log in to such a service using facebook? Surely it is easier as you don't have to remember a password, plus you could see any shared conncections you have with both the babysitter AND any other parents who have used that sitter?

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