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Paid childcare

Discuss everything related to paid childcare here, including childminders, nannies, nurseries and au pairs.

CM Club: ADVERTISING TIPS - UPDATED.............

35 replies

looneytune · 21/05/2006 18:25

I've put a new thread together to make the lists a bit clearer, with the extra suggestions added on.

Hope this helps some of the newer mumsnetters who are in need of advertising help.

The first list is for online advertising, below it are other suggestions. If anyone has any suggestions to add, please go ahead

TIP (online adverts)......

When advertising with descriptions, put your area but also mention surrounding local areas, like this for me:

.......in Spencers Wood, Reading (near Shinfield, Arborfield, Swallowfield, Three Mile Cross, Lower Earley etc.).......

This means that other areas will be picked up when people search on google and other search engines. All my business so far has been outside my own village so if someone is searching their area and say you are the village next door, as long as it's in your adverts, you should appear on the search!

Does that make sense???

BTW, most of these things take a little time to appear online so be patient

Some of these allow links to websites (IF you have one) for free, others charge and others don't offer it. Anyway, get yourself on as many as possible and you should find (given time) that you appear on things like searches on google.

I.e. if you put 'Childminder in Spencers Wood' (that's me ), you should see me listed loads!!

www.gumtree.co.uk
www.nannyjob.co.uk
www.scoot.co.uk
www.ukvillages.co.uk
www.britinfo.net
www.yell.com
www.118118.com
www.childalert.co.uk
www.practicalparent.org.uk
www.familiesonline.co.uk
www.nctpregnancyandbabycare.com
www.mumsnet.com
www.touchlocal.co.uk
www.netmums.com
www.askyourneighbour.co.uk
www.childrensdirectory.com
www.tinies.com
www.192.com
www.childminder-uk.co.uk
www.childcareindex.co.uk
www.thompsonlocal.com
www.childcareplaces.co.uk
www.childworks.co.uk
www.kyotee.co.uk
www.familyrapp.co.uk
www.babydirectory.co.uk
www.upmystreet.com
www.thelocalweb.net
www.babyworld.co.uk (can't advertise but can reply to requests for care)
www.justformumz.co.uk
www.ufindus.com
www.movethat.com (London)
www.village-links.co.uk
www.childcareresources.co.uk
www.earlyyearsonline.co.uk
www.simplychildcare.com
www.ufindus.com
www.vivastreet.co.uk
www.the-business-list.com

www.childcaredirectory.co.uk

Other advertising ideas:

Posters/postcards (our CIS give out their proper postcards to use if helps) etc. in:

Newsagents
Post Office
Local Shops (one of mine lets me put business cards on counter)
Supermarket Notice Boards
Local Village Notice Boards (outside village halls etc)
Toddlers Groups
Pre-Schools
Library's
Staff Notice Boards (ask your friends if they have one at work)
Health Visitor
Dr's Surgery (mine doesn't have facility but some do)

Mobile Advertising like NannyNick - \link{http://img.photobucket.com/albums/v636/nannynick/NickCar150.jpg\here}
If an NCMA member, tell them you want to take part in their care-4 advertising. They will register you and the following week you can advertise on \link{http://www.childcareplaces.co.uk\childcareplaces}(reason have to wait til following week is because they transfer details from NCMA every Friday) Tel: 02082902410
Personalised Car Blinds \link{http://www.tsl-products.co.uk/personalised-sunshades.php\like this}
Ebay (I have had lots of requests to build websites for other childminders through advertising my childcare vacancies however no enquiries for actual childminding, but you never know! :))

OP posts:
Are your children’s vaccines up to date?
clairemmcc · 26/06/2006 13:57

I have had three responses in the last couple of months to my mumsnet ad in the classifieds section, a couple from netmums.com and also one from familiesonline.com and hallolondon.com. I also have had a few enquiries from a flyer up in the cafe of my local park and one in the local toyshop.

nannynick · 26/06/2006 06:38

As we have had this list for a little while now, I wondered what responce rates have been to adverts placed at the various places. Are there some places that are better than others?

Where have you advertised that resulted in new work for you?

  • Car Blinds - I got these, they look quite good, but the children play with them and ripped them on the first day! I have the pull-down version of the blinds. So they were a nice idea, alas not toddler proof.
looneytune · 20/06/2006 17:14

bump

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looneytune · 14/06/2006 14:28

bump

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looneytune · 11/06/2006 15:58

You will automatically be added to these directories by advertising online! I am anyway :)

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lottiesmummy · 09/06/2006 22:16

also try adding your name to Yellow Pages and Thompson Local?

looneytune · 08/06/2006 14:47

No probs :)

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clairemmcc · 08/06/2006 14:03

Got it, thats very helpful, thanks. An impressive list of internet sites! :)

looneytune · 08/06/2006 13:43

bump :)

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looneytune · 25/05/2006 16:24

bump for Saz73 :)

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