Please or to access all these features

Paid childcare

Discuss everything related to paid childcare here, including childminders, nannies, nurseries and au pairs.

CM Club: ADVERTISING TIPS - UPDATED.............

35 replies

looneytune · 21/05/2006 18:25

I've put a new thread together to make the lists a bit clearer, with the extra suggestions added on.

Hope this helps some of the newer mumsnetters who are in need of advertising help.

The first list is for online advertising, below it are other suggestions. If anyone has any suggestions to add, please go ahead

TIP (online adverts)......

When advertising with descriptions, put your area but also mention surrounding local areas, like this for me:

.......in Spencers Wood, Reading (near Shinfield, Arborfield, Swallowfield, Three Mile Cross, Lower Earley etc.).......

This means that other areas will be picked up when people search on google and other search engines. All my business so far has been outside my own village so if someone is searching their area and say you are the village next door, as long as it's in your adverts, you should appear on the search!

Does that make sense???

BTW, most of these things take a little time to appear online so be patient

Some of these allow links to websites (IF you have one) for free, others charge and others don't offer it. Anyway, get yourself on as many as possible and you should find (given time) that you appear on things like searches on google.

I.e. if you put 'Childminder in Spencers Wood' (that's me ), you should see me listed loads!!

www.gumtree.co.uk
www.nannyjob.co.uk
www.scoot.co.uk
www.ukvillages.co.uk
www.britinfo.net
www.yell.com
www.118118.com
www.childalert.co.uk
www.practicalparent.org.uk
www.familiesonline.co.uk
www.nctpregnancyandbabycare.com
www.mumsnet.com
www.touchlocal.co.uk
www.netmums.com
www.askyourneighbour.co.uk
www.childrensdirectory.com
www.tinies.com
www.192.com
www.childminder-uk.co.uk
www.childcareindex.co.uk
www.thompsonlocal.com
www.childcareplaces.co.uk
www.childworks.co.uk
www.kyotee.co.uk
www.familyrapp.co.uk
www.babydirectory.co.uk
www.upmystreet.com
www.thelocalweb.net
www.babyworld.co.uk (can't advertise but can reply to requests for care)
www.justformumz.co.uk
www.ufindus.com
www.movethat.com (London)
www.village-links.co.uk
www.childcareresources.co.uk
www.earlyyearsonline.co.uk
www.simplychildcare.com
www.ufindus.com
www.vivastreet.co.uk
www.the-business-list.com

www.childcaredirectory.co.uk

Other advertising ideas:

Posters/postcards (our CIS give out their proper postcards to use if helps) etc. in:

Newsagents
Post Office
Local Shops (one of mine lets me put business cards on counter)
Supermarket Notice Boards
Local Village Notice Boards (outside village halls etc)
Toddlers Groups
Pre-Schools
Library's
Staff Notice Boards (ask your friends if they have one at work)
Health Visitor
Dr's Surgery (mine doesn't have facility but some do)

Mobile Advertising like NannyNick - \link{http://img.photobucket.com/albums/v636/nannynick/NickCar150.jpg\here}
If an NCMA member, tell them you want to take part in their care-4 advertising. They will register you and the following week you can advertise on \link{http://www.childcareplaces.co.uk\childcareplaces}(reason have to wait til following week is because they transfer details from NCMA every Friday) Tel: 02082902410
Personalised Car Blinds \link{http://www.tsl-products.co.uk/personalised-sunshades.php\like this}
Ebay (I have had lots of requests to build websites for other childminders through advertising my childcare vacancies however no enquiries for actual childminding, but you never know! :))

OP posts:
Are your children’s vaccines up to date?
New posts on this thread. Refresh page
looneytune · 06/03/2008 18:41

Please don't use this thread to advertise your services. This is a thread FOR CHILDMINDERS to share tips on advertising!

OP posts:
ange22222 · 06/03/2008 18:21

TWICKENHAM CHILDMINDER- CRB, First AID
Full/part-time vacacies - also offering emergency care when needed.
Close to local schools - own boys attend St James's RC.
Please contact for more info.

looneytune · 02/04/2007 21:53

Bump for luna

OP posts:
nannynick · 29/03/2007 18:46

bump for ajj

smeeinit · 05/03/2007 17:03

erm royalnannies think you should be puttting this in the small buisness ads section and pay like the rest of them do!

royalnannies · 05/03/2007 12:52

This reply has been deleted

Message withdrawn

looneytune · 30/01/2007 15:38

bump

OP posts:
shosha · 14/01/2007 12:38

Message withdrawn

looneytune · 14/01/2007 12:16

bump

OP posts:
nannynick · 30/12/2006 12:10

Repost of Looneytune's initial list, as since the website revamp, it does not appear to be displaying correctly.
- end edit by nannynick -

I've put a new thread together to make the lists a bit clearer, with the extra suggestions added on. Hope this helps some of the newer mumsnetters who are in need of advertising help.

The first list is for online advertising, below it are other suggestions. If anyone has any suggestions to add, please go ahead.

TIP (online adverts)...... When advertising with descriptions, put your area but also mention surrounding local areas, like this for me: .......in Spencers Wood, Reading (near Shinfield, Arborfield, Swallowfield, Three Mile Cross, Lower Earley etc.)....... This means that other areas will be picked up when people search on google and other search engines. All my business so far has been outside my own village so if someone is searching their area and say you are the village next door, as long as it's in your adverts, you should appear on the search! Does that make sense???

BTW, most of these things take a little time to appear online so be patient Some of these allow links to websites (IF you have one) for free, others charge and others don't offer it. Anyway, get yourself on as many as possible and you should find (given time) that you appear on things like searches on google. I.e. if you put 'Childminder in Spencers Wood' (that's me ), you should see me listed loads!!

www.gumtree.co.uk
www.nannyjob.co.uk
www.scoot.co.uk
www.ukvillages.co.uk
www.britinfo.net
www.yell.com
www.118118.com
www.childalert.co.uk
www.practicalparent.org.uk
www.familiesonline.co.uk
www.nctpregnancyandbabycare.com
www.mumsnet.com (of course)
www.touchlocal.co.uk
www.netmums.com
www.askyourneighbour.co.uk
www.childrensdirectory.com
www.tinies.com
www.192.com
www.childminder-uk.co.uk
www.ukchildminder.co.uk
www.childcareindex.co.uk
www.thompsonlocal.com
www.childcareplaces.co.uk
www.childworks.co.uk
www.kyotee.co.uk
www.familyrapp.co.uk
www.babydirectory.co.uk
www.upmystreet.com
www.thelocalweb.net
www.babyworld.co.uk (can't advertise but can reply to requests for care)
www.justformumz.co.uk
www.ufindus.com
www.movethat.com (London)
www.village-links.co.uk
www.childcareresources.co.uk
www.earlyyearsonline.co.uk
www.simplychildcare.com
www.ufindus.com
www.vivastreet.co.uk
www.the-business-list.com
www.childcaredirectory.co.uk

Other advertising ideas:
Posters/postcards (our CIS give out their proper postcards to use if helps) etc. in: Newsagents Post Office Local Shops (one of mine lets me put business cards on counter)
Supermarket Notice Boards
Local Village Notice Boards (outside village halls etc)
Toddlers Groups
Pre-Schools
Library's Staff Notice Boards (ask your friends if they have one at work)
Health Visitor
Dr's Surgery (mine doesn't have facility but some do)

Mobile Advertising like NannyNick - here
If an NCMA member, tell them you want to take part in their care-4 advertising. They will register you and the following week you can advertise on childcareplaces (reason have to wait til following week is because they transfer details from NCMA every Friday) Tel: 02082902410
Personalised Car Blinds like this
Ebay (I have had lots of requests to build websites for other childminders through advertising my childcare vacancies however no enquiries for actual childminding, but you never know! )

nannynick · 19/11/2006 14:27

For those of you in East Berkshire, there is a new website called Local Parent.
Covers: Ascot, Bracknell, Crowthorne and Sandhurst
Local Parent Website

goldfinger13 · 23/10/2006 10:04
Smile
looneytune · 22/10/2006 20:39

bump

OP posts:
looneytune · 19/09/2006 19:54

No probs, hope it helps

OP posts:
mumtoall · 19/09/2006 13:54

fantastic thanks for that.

looneytune · 19/09/2006 13:50

bump for mumtoall

OP posts:
looneytune · 06/09/2006 16:35

bump

OP posts:
nannynick · 18/08/2006 06:57

bump for kangel

LoveMyGirls · 09/08/2006 10:00

bump for nikki

looneytune · 25/07/2006 09:22

I've had lots of calls through online advertising but tbh, quite often they say they just found me online so probably just through using google etc. Once I did get one direct from mumsnet ad and I think I also got one through netmums too.

The longer I do this, the more word of mouth helps. My local support minder always recommends me which is nice.

OP posts:
alison222 · 24/07/2006 16:09

TBH a lot of enquiries I get at the momentare from word of mouth. There are a lot of childminders around here and If one of us gets an enquiry we can't use we often give the parent a few other numbers to try if we know someone has a vacancy.

Waht has also worked for me is getting to know the people running parent and toddler groups and leaving adverts with them by the signing in books. Also they can then recommend me if they hear of anyine at the group asking about childcare.

The babies I have looked after have mainly come from enquiries from the CIS though. I think the council must send a lot of lists out around here and they have a reasonably up to date website too, to advetise on.

ayla99 · 23/07/2006 08:29

The only enquiry I've had from an online ad is via Care-4 and they thought I was a nursery.

Little Sparkles Clickable Map

nannynick · 23/07/2006 01:10

bump

mum2akebk · 17/07/2006 00:04

Thanks for these advertising tips-am slowly working my way through as really need some more mindees.

Will let you know if I have any response from any.

nannynick · 15/07/2006 18:24

UKChildminder.co.uk