I saw that comment and wasn't inpressed - talk about going backwards!
It depends on the type of childcare that parents want.
Do they want somewhere to leave their children, where they just play while unqualified adults keep an eye on them?
Or do they want good quality care from trained professionals providing carefully planned experiences and activities?
What price do they put on quality care?
Yea, I can cut my fees. Of course I can. I would have to cut my service to do it: no more on call, out of hours or overnight care (I'd have to get a 2nd job), no food, less activities, less craft, no trips, no playgroup, no new toys and equipment. No school runs - I could get rid of my car, then, and save on petrol and running costs. No internet, so I wouldn't exchange ideas and activities. Verbal handovers: no diaries or learning journeys. Oh, and I could move into a smaller house so we wouldn't have the playroom or garden. They could just sit in my front room and watch tv all day. I wouldn't bother with training - best hope your child doesn't have an accident! I won't be insured, even if they do.
Is that really what parents want? I know my parents would be up in arms at any one of the above but then, they aren't complaining about my fees: they appreciate me.
Interestingly, I had a parent come to visit recently who reckoned I was excellent value and that I ought to charge more for what I offered.