He doesn’t look how I pictured a Joseph

I think stick with it. I know of people who changed the name but as their baby grew and actually developed their own little features I really thought they suited their original names far better than their second chosen names!

I don't see why a Joe can't be blond. Having said that, his hair colour will likely change as he grows up anyway.

But if it doesn't feel right, would Jonah work instead? Or Jonathan ("Joe/Jon/Jonty")?

Joseph is a gorgeous name. Maybe you just need a bit of time to get used to the idea of a blond Joseph? It's early days yet. You could also try out some different names while you make up your mind. Congratulations!

Same happend to family members but the other way around. Had expected a pale, blond, blue eyed child and got a olive skinned, dark eyed boy with a thick mop of very dark brown hair.

His mum says the first thing she said was "that's not Luke!". So he spent a week or so nameless until they decided on the name they like.

Having said that it might grow on you., Give it a week or so, try a few alternatives out, then see how it feels. try to discourage DH from telling people that's the name as changing it once people know is tricky.

Ps I can’t comprehend being absolutely sure about a name until he/she is born and you know what they look like

Hair and eye colour often change from what they were at newborn. If you're both dark, chances are he might go dark too. If he doesn't, who cares? He'll grow into his name, as all children do. Not all kids with the same name look the same.

Joseph nn Joe is a gorgeous, traditional classic. Stick with it.

This is exactly why I couldn’t name an unborn child. We had a working list of 3 names. We didn’t know gender ans when my son was born we thought he’d be an Arthur. He didn’t look like an Arthur all, it doesn’t suit him. He spent a week nameless and ended up a Benjamin. Same with my daughter our favourite name was Alice and again it just didn’t suit her she’s now an Eleanor.

We were fairly (not 100%) adamant about Rowan but it didn’t suit him at all. We switched after a few days. But hadn’t told anyone what we had named him so he wasn’t ever known as Rowan to anyone else.

I had a name in mind for DC2 but when he was born he really didn’t suit it, so we named him something which I think suits him much better. That said, I think if you stick with Joseph he will come to look like a Joseph in your mind, if that makes sense? Also his hair/ eye colour may change over time. Both my boys were born with blue eyes, and one is now blue and the other hazel.

Do you have another name? We had picked DS’s name before he was born and when he was born I just wasn’t sure it suited him. After a day we decided to stick with it as we had no other name and it was the right thing to do. I think the actual issue is that you don’t know what your child looks like until they’re born so you’re not going to recognise them straight away. If you don’t have another name you love stick with it I say.