Hipster iis dead isnt it? At least in London, the beards have largely gone. Everyone round here seems to have given up and just gone solid MC. It's harder to maintain, I think, as the kids get older and you can't cart them around to coffee shops and Marrakesh as easily as when they were more portable toddlers. And talking about braces and grammar schools isnt very hipster.
Agree Isla totes mainstream, not hipster.