Many traditional funeral directors are now also offering "direct cremation" using local council run crematoria. You don't have to deal with an impersonal online service.
Some may also offer, for an extra fee, having a limited number of attendees. In this case, you would know which day and at what time the cremation is taking place. With a non attending cremation, you may not be told which day the cremation will take place.
My husband died in June. He had no relatives other than a sister from whom he had been estranged for many years and I have few relatives on my side of the family. I chose to have a non attending direct cremation provided by a long established local family owned funeral directors who have a private crematorium in the grounds of their extensive woodland burial site, which is located a mile or so from my village.
They collected my husband's body from the hospital mortuary and it remained in their care for several days before the cremation took place. I was informed when they had taken him into their care.
I chose to have a biodegradable "shell" rather than a coffin. After the cremation, I was informed that it had taken place and I was able to book a time to collect the ashes, in person. Later this year, next year or when we feel ready, my adult son and I will scatter my husband's ashes in several places. There was also the option to have his ashes scattered in the woodland area and also an option for having a tree planted in his memory.
Being local and using the funeral director's private crematorium was more expensive than Pure Cremation or other online services but broadly comparable to the fee charged by local Co-op funeral directors and by other local directors for the same basic direct cremation service. It cost £1,650.
It brought some comfort to know that my husband's body was resting only a mile or so away in the days before the cremation and that the cremation took place at the same site rather than a body being transported to whichever unspecified crematorium an online service might be using. And it was still a very personal service with frequent communication with sympathetic staff from this local family funeral directors.
They would have met me at home or I could have travelled to their office to make the arrangements but I was able to make all arrangements over the phone and via email.