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AIBU?

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Original poster

AIBU to find this name offensive?

159 replies

Snowleopardsspots · 15/09/2026 15:46

Blindness is a serious disability. Not some word to be chucked around for marketing attention. There are a lot of other words that could have been used - mystery box, suprise box.

AIBU to find this name offensive?
OP posts:
Catapultaway · 15/09/2026 16:04

Dont worry, doubt they'll see it.

CliffPsych · 15/09/2026 16:05

So many phrases. Eg blind rage. It’s just a word.

likelysuspect · 15/09/2026 16:06

Colour blind

tartyflette · 15/09/2026 16:06

CrazyMidget · 15/09/2026 15:57

What on earth is blind baking?

Show quote history

It's often referred to as ‘baking blind’ in pastry recipes and means briefly cooking something like a pie or tart shell before filling it with fruit etc. It dries the base out a little so that it doesn’t get soggy when the filling goes in.
The instructions would read something like ‘bake blind at 350 degrees for 15 minutes.’

HambleTheDoll · 15/09/2026 16:07

CrazyMidget · 15/09/2026 15:57

What on earth is blind baking?

Show quote history

You put a blindfold on and then do your best.

FannybygaslightinGovan · 15/09/2026 16:07

Well now I'm offended at the brand Fat Face 😒

FeliciaFancybottom · 15/09/2026 16:07

Well, it's blindingly obvious you're being unreasonable.

HelpfulHelena · 15/09/2026 16:07

It’s like blind recruitment. Doesn’t mean we’ve poked out the eyes of all the HR team members!

tartyflette · 15/09/2026 16:09

Whoops, just saw the previous explanation of baking blind.

Annoyedbyhusband · 15/09/2026 16:09

What about my kitchen blind? Is that now to be called my kitchen window rolling cover?

Boomer55 · 15/09/2026 16:09

Blind isn't a used disability term now. It's vision impaired. I really wouldn't go round looking for offence. 🤷‍♀️

powershowerforanhour · 15/09/2026 16:09

Double blind trials, blind tasting, duck blind (usually called a hide in the UK though), blinders (blinkers).

Lucky dip does sound better in this instance.

ThaneOfGlamis · 15/09/2026 16:10

I generally prefer to be guided by people with lived experience on things like this. A quick google suggests that as there is no negative connotations around the use of the word it is considered inoffensive. It is merely a descriptor.

MyThreeWords · 15/09/2026 16:10

I've just had some blinds installed. I'm mortified at my unintentional insensitivity. From now on I will call them window winks.

IAmInTheHouseSidney · 15/09/2026 16:11

Totally heading off to insta to see how many commenters are dummies

TorroFerney · 15/09/2026 16:11

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

TigerRag · 15/09/2026 16:12

Boomer55 · 15/09/2026 16:09

Blind isn't a used disability term now. It's vision impaired. I really wouldn't go round looking for offence. 🤷‍♀️

Not my experience. A lot of people I know still refer to themselves as blind

MNLurker1345 · 15/09/2026 16:12

Blind tasting

powershowerforanhour · 15/09/2026 16:13

"I generally prefer to be guided by people with lived experience on things like this"
...otherwise it's just the blind leading the blind.

SethAndReubenTooSendGaloshes · 15/09/2026 16:13

It's not mocking the word blind or the concept of visual impairment so YABU and precious

Releasemeplease · 15/09/2026 16:13

lilacpetals · 15/09/2026 15:47

That's a normal name for mystery boxes.. seems you are singling out m&s for no reason

Since when?

I've never heard it used in this way.

I agree with OP that it is totaly inappropriate. And actually makes the product unappealing, and certainly the opposite of fun.

Everanewbie · 15/09/2026 16:14

Catapultaway · 15/09/2026 16:04

Dont worry, doubt they'll see it.

FFS. So offensive.

Beat me to it!!!!

FringedAnd · 15/09/2026 16:14

Releasemeplease · 15/09/2026 16:13

Since when?

I've never heard it used in this way.

I agree with OP that it is totaly inappropriate. And actually makes the product unappealing, and certainly the opposite of fun.

Show quote history

Blind dates?

Backedoffhackedoff · 15/09/2026 16:15

I am surprised that M&S didn’t pick up on this. It’s not great

Change2banon · 15/09/2026 16:17

Why on earth do people go out of the way to find something to be offended by?? This is not offensive, it is an appropriate, actual use of the word ‘blind’.
Give me strength 🤯🤯