I used to love Holland Cooper. I have plenty of their shirts, jumpers, blazers, etc. I bought into the image they advertise: British country heritage, craftsmanship and “luxury”.
Then I started checking the labels.
I was shocked to discover that many of my items are polyester or synthetic blends. One of my shirts arrived and felt extremely uncomfortable to wear during summer. I checked the label: 100% polyester: for a £100+ shirt.
Basically, they are using cheap synthetic materials while advertising themselves as luxury.
I looked at the new Holland Cooper x Kate Hutchins collection and one shirt caught my eye. Surprise, surprise: regenerated fibre, again. 100% viscose for a £149 shirt.
Luxury used to mean you were paying for the material and craftsmanship. Now it feels like it is all about expensive marketing, social media, influencers and creating hype around the idea: “This is what rich people wear, you can look the same.”
But here is the truth: people who genuinely understand quality know better. Someone with real “old money” taste is not going to pay this kind of money for polyester or overhyped synthetic clothing.