I'm hoping that everyone saying it's PR are right, but when the UN are talking about the existential threat it's hard to believe that.
There are a few major world talks on it in the weeks to come. I'm hoping sense prevails. If nuclear weapons has proven anything so far, even the most volatile states have survival instincts. China is the big 'bogeyman' the US wheel out regarding AI, but they currently have the stricted AI regulations and they aren't likely to want to loose control of anything, given who they are. The US public are also turning against Trump, with even some of his big right wing supporters speaking out against AI in the alongside the left like Bernie Sanders.
Sadly I'm very worried it will take a catastrophe for people to really take notice. No idea what that will be, or who it will be against. I can see cyber attacks taking down food and power supplies being likely, or banking systems getting wiped.
For now we will just keep hearing of how these companies lost control again and their AI went on a hacking spree with absolutely no recourse.
Regardless of the existential threat - it's going to cause huge amounts of upheaval regarding job losses. People will take notice then, hopefully.