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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think challenge 25 has gone too far?

207 replies

wanderingwillows · 08/09/2026 14:29

I am 34 and semi-regularly get ID’d. It happens often enough such that if I’m buying wine etc I always bring my ID with me.
I appreciate that perhaps I might look in my 20s at a stretch, I refuse to believe that anyone could think I am 17 and therefore not legal to buy booze. But the response will always be “but it’s challenge 25”

AIBU to think it’s completely ridiculous to refuse someone sale of alcohol even when it’s blatantly obvious they’re not 17 (or younger)?

OP posts:
Weekmindedfool · 09/09/2026 10:05

I’m 43 and still get regularly told I look like a teenager so no surprise I get regularly asked for Id.

BrezhnevsLuxuriantEyebrows · 09/09/2026 10:02

I once bought a grass snipper from B&Q - essentially a long pair of scissors with a very narrow-opening jaw and two flimsy thin metal blades - and the self-service till demanded that I wait until an assistant came over to press the 'definitely over 25' button.

In the same transaction, before the grass snipper had instantly triggered the alert, I had already scanned a rip saw - an angry-looking tool with massive, vicious sharp teeth, which you plunge into stubborn bush branches or whatever to tear them open and away for serious pruning and clearing. It doesn't take much imagination to think how this could be abused by violent sorts, and could extremely easily kill a person. That was fine, though - no age-check needed on that one!

Raspberryripple11 · 09/09/2026 10:02

It’s worse in the US. My dad got IDed in a Walmart when he was in his late 60s 😂

BrezhnevsLuxuriantEyebrows · 09/09/2026 09:51

Kalanthe · 09/09/2026 09:43

I got ID'd at Tesco once when I was 28 when buying a Red Bull 😂 Had to go home and get my passport. I was laughing about it though, always a compliment for a woman

Did you actually bother to go back to the shop with your passport - just for a can of drink?!

I do wonder how many sales these shops are pointlessly turning down, and also annoying customers in the process.

Sunbringer · 09/09/2026 09:48

Mama2many73 · 09/09/2026 06:49

I know someone stopped from buying wine because their (underage) teenage daughter was with her. She was helping her do the 'family shop ' but were denied it because 'she may have been purchasing it for her.
She complained to the store who agreed with the assistant so she asked how they could get round this in future, no response so she now shops elsewhere and has never had an issue.

They tried to do that to my mum when I was 21. ‘Sorry love I’m not selling it to you with her’. Soon looked glum when I showed her my ID showing of legal age. As though she’d be buying the expensive NZ SB for her underage kid.

Sunbringer · 09/09/2026 09:45

I get IDd every single time now. I just accept it tbh. I’m almost 32… alcohol, cigarettes, lighters, knives, GLUE, nail packs with glue in them, paracetamol. All of it ‘can I see some ID please’.

I don’t drink or smoke any more tbf so it’s not a huge issue but the paracetamol one pisses me off. I don’t have a driving licence right now so have to take an old residency card for a foreign country and point to the DOB. Absolute faff for a 48p pack of painkillers.

Kalanthe · 09/09/2026 09:43

I got ID'd at Tesco once when I was 28 when buying a Red Bull 😂 Had to go home and get my passport. I was laughing about it though, always a compliment for a woman

jhonni · 09/09/2026 07:21

I am 35. Very, very occasionally get ID'd. I just show them my ID and leave feeling very flattered.

BrezhnevsLuxuriantEyebrows · 09/09/2026 07:17

viques · 09/09/2026 00:22

I expect they are hoping to achieve avoiding their licence to sell alcohol, which can be revoked if they are caught selling to under 18s or not checking. Better safe than sorry if it is something that makes a difference to their profits. Many small shops run on tiny profit margins, being fined and losing a valuable income stream could make all the difference.

Which Think 25 covers perfectly - but has no relevance to their bizarre independent decision to refuse a sale of alcohol to somebody who has proven to them that they are aged 18-24 and fully legally entitled to buy it.

I wonder how the shop would react if customers claimed to be concerned about child labour, and so refused ro be served by any adult under 25, as they were deemed 'too risky'? Or indeed any staff member with a foreign-sounding accent, in case they had been illegally trafficked to work there?

Onlyme7575 · 09/09/2026 06:56

wanderingwillows · 08/09/2026 14:29

I am 34 and semi-regularly get ID’d. It happens often enough such that if I’m buying wine etc I always bring my ID with me.
I appreciate that perhaps I might look in my 20s at a stretch, I refuse to believe that anyone could think I am 17 and therefore not legal to buy booze. But the response will always be “but it’s challenge 25”

AIBU to think it’s completely ridiculous to refuse someone sale of alcohol even when it’s blatantly obvious they’re not 17 (or younger)?

I am very nearly 51,and get ID’d its not about whether you look young it’s about checking.staff could be in trouble otherwise

Urgentbiscuitrequired · 09/09/2026 06:53

I know someone who drove their car into a petrol station and got refused petrol without ID.

Sartre · 09/09/2026 06:52

I once got ID’d when with my DC. I said I have 3 DC (who were about 5,6,7) how do you think I managed to have all of them before I turned 18? She was like “they could be someone else’s” so I said I wasn’t in the habit of taking someone else’s kids to the shop in order to purchase wine and she was welcome to see my stretch marks. She let me have the wine.

Also once got refused when with my younger brother who was about 16 at the time incase I was purchasing it for him. I had my ID that time but she still wouldn’t let me buy it.

Mama2many73 · 09/09/2026 06:49

BobMumBobIsMyDog · 08/09/2026 14:35

I was buying a can of spray paint in B&Q accompanied by my nineteen year old DD. They IDd her to check she was over eighteen, even though I was the one buying it.

I know someone stopped from buying wine because their (underage) teenage daughter was with her. She was helping her do the 'family shop ' but were denied it because 'she may have been purchasing it for her.
She complained to the store who agreed with the assistant so she asked how they could get round this in future, no response so she now shops elsewhere and has never had an issue.

newaccountoldlurker · 09/09/2026 06:37

The policy isn't about being blatantly obviously not 17 or younger though is out, it's about looking 25 🙄

TerfOnATrain · 09/09/2026 06:01

The getting asked for ID and being refused if you have an older child with you and they don’t have ID and you look well over 50 is real. I used to send DD out of Tesco before I went through the till with my weekly shop as they wouldn’t sell me wine if she was with me, the default inference is that the Villa Maria bottle of Sauvignon Blanc was for the 15 year old.

Littlegreywolfcub · 09/09/2026 04:42

Meh - just take your ID.

I work in a shop and them's the rules. They do send secret shoppers out to check if we are doing under 25 checks properly.

Topseyt123 · 09/09/2026 04:37

ConstantlyFuriosa · 09/09/2026 04:22

Except…what if the person is so obviously over 40, say? Then the explanation doesn’t hold up.

That's true. Our local paper recently carried a case where an 85 year old man was asked for ID when buying a bottle of wine. He didn't have a driving licence so sale refused.

I understand about the buffer when dealing with younger people who could possibly be underage, but there is no upper age limit on sale of alcohol and common sense needs to be applied.

wanderingwillows · 09/09/2026 04:37

ConstantlyFuriosa · 09/09/2026 04:22

Except…what if the person is so obviously over 40, say? Then the explanation doesn’t hold up.

Yes I agree with this. But does explain why someone (like me or someone else in their 30s) that could potentially be 20s would get ID’d. I didn’t know the challenge 25 policy was monitored

OP posts:
ConstantlyFuriosa · 09/09/2026 04:22

wanderingwillows · 09/09/2026 01:55

This is a really good explanation! Thanks for taking the time to write

Except…what if the person is so obviously over 40, say? Then the explanation doesn’t hold up.

socialdilemmawhattodo · 09/09/2026 03:40

KindlySurfiingPlatypus · 08/09/2026 23:51

When they stop asking for ID and start pressing the "visibly over 25" button, you know you look old. 👵

Just coming on to comment the same!!!

wanderingwillows · 09/09/2026 01:55

Gothamcity · 09/09/2026 00:00

Challenge 25 is to give a "safe buffer" so that the cashier isn't trying to work out if someone looks over 18 or not, as someone who is 15/16 can quite easily look over 18, but that same person won't look over 25. Its there to prevent accidental underage sales. Believe me, retail staff don't WANT to I.D you for kicks, they're doing it because it's their job, they've been trained to use this policy, and in a lot of businesses signed paperwork to agree they will use this framework for every restricted sale. If they are found to be not following the policy, they can lose their job. Yes, it's bloody annoying but it's there to prevent teenagers accidentally getting served restricted items. They aren't asking you to prove you're over 25, they're saying you look like you "could" be younger than 25, so they need to check you're over 18 so the sale is 100% legal and above board. Every business that adopts the challenge 25 policy is subject to spot checks and mystery shoppers. They will deliberately send people who are in their 20's to check the policy is being adhered to. A failed challenge 25 is not taken lightly, and means the premises is subject to more frequent checks, and potential fines. Yes it's not illegal to sell alcohol to someone between the ages of 18-25, but by not asking for id they are not following the policy that they've agreed to implement and the consequences of that are felt grossly by the entire premises, but mainly the cashier. No one wants groups of underage teens, getting drunk and causing trouble and that's exactly what the policy is there to prevent. Yes it's a ballache, no it's nothing personal. Just remember your I.D problem solved. And if you forget it, that's on you. Doesn't matter that you're "obviously over 18" that employees job is on the line if they don't follow the policy... The policy that absolutely has it's place and does a good job in protecting minors from underage drinking.

This is a really good explanation! Thanks for taking the time to write

OP posts:
wanderingwillows · 09/09/2026 01:50

FrankieNeverRelax · 08/09/2026 20:25

I got asked for ID this week to buy Calpol for my toddler. So I’d need to be 16 and I was buying it at the petrol station where they just saw me top up. I had to go back to my car to get my driving licence lol

I think this beats them all! How completely ridiculous!

OP posts:
DearDenimEagle · 09/09/2026 01:34

I wish someone would ask me for id to buy alcohol. 😊🤣

Ponderingwindow · 09/09/2026 00:31

If you don’t like the semi-random approach, the other option is that everyone shows Id, every time, regardless of age. It’s a simple step that protects the retail worker.

Cushionseams · 09/09/2026 00:29

When I worked tills, if I was unsure I'd look at their shopping. 10 x Bacardi breezers = ID. broccoli and toilet roll = no ID.

Oldest guy I id'd was 41. He was buying cider and had bleached his hair to an odd shade of yellow - I think I just couldn't comprehend that an adult would do that to their hair.

Occasionally got folk waving their car keys as if that were proof of age. The only thing it proves is that you're carrying a set of keys.