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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think challenge 25 has gone too far?

207 replies

wanderingwillows · 08/09/2026 14:29

I am 34 and semi-regularly get ID’d. It happens often enough such that if I’m buying wine etc I always bring my ID with me.
I appreciate that perhaps I might look in my 20s at a stretch, I refuse to believe that anyone could think I am 17 and therefore not legal to buy booze. But the response will always be “but it’s challenge 25”

AIBU to think it’s completely ridiculous to refuse someone sale of alcohol even when it’s blatantly obvious they’re not 17 (or younger)?

OP posts:
bababamama · 09/09/2026 17:52

Just carry your driving licence with your phone, problem solved

HeinousBeaker · 09/09/2026 17:46

MiceSpiders · 08/09/2026 21:14

They still get served now, none of us were going into Tesco at 15, but dodgy little off licences and the kind of corner shops that sell duty free cigarettes from under the counter and that tradition continues 😁.

I miss being ID'd , barely get a glance these days before they hit approve. My favourite ID purchase was a potato peeler, one of the y shape ones with the peeler across the top, who's doing any damage to anything other than a potato with that?!

The 'check age' thing flashed up when I bought a fork at Dunelm this weekend! (Sadly she took one look at me and decided i was definitely old enough not to cause any bother with it). The assistant said it sometimes goes off for spoons too 🤦🏽‍♀️

ConstantlyFuriosa · 09/09/2026 17:40

MummyWillow1 · 09/09/2026 11:17

It is a minor inconvenience for you to show your ID.

If a retail worker gets it wrong they could lose their job and be prosecuted. Essentially ruining their whole lives.

It is not comparable and you are being unreasonable.

Unless, as stated before, you are over 40 or 50 and don’t have ID. Many people of that age do not.

ConstantlyFuriosa · 09/09/2026 17:33

Onlyme7575 · 09/09/2026 06:56

I am very nearly 51,and get ID’d its not about whether you look young it’s about checking.staff could be in trouble otherwise

But why on earth do they need to check if you are almost certainly over 50? It’s called challenge 25. Not challenge 40. This is where it’s gotten out of hand.

Goingmadyetagain123 · 09/09/2026 15:43

Gothamcity · 09/09/2026 00:00

Challenge 25 is to give a "safe buffer" so that the cashier isn't trying to work out if someone looks over 18 or not, as someone who is 15/16 can quite easily look over 18, but that same person won't look over 25. Its there to prevent accidental underage sales. Believe me, retail staff don't WANT to I.D you for kicks, they're doing it because it's their job, they've been trained to use this policy, and in a lot of businesses signed paperwork to agree they will use this framework for every restricted sale. If they are found to be not following the policy, they can lose their job. Yes, it's bloody annoying but it's there to prevent teenagers accidentally getting served restricted items. They aren't asking you to prove you're over 25, they're saying you look like you "could" be younger than 25, so they need to check you're over 18 so the sale is 100% legal and above board. Every business that adopts the challenge 25 policy is subject to spot checks and mystery shoppers. They will deliberately send people who are in their 20's to check the policy is being adhered to. A failed challenge 25 is not taken lightly, and means the premises is subject to more frequent checks, and potential fines. Yes it's not illegal to sell alcohol to someone between the ages of 18-25, but by not asking for id they are not following the policy that they've agreed to implement and the consequences of that are felt grossly by the entire premises, but mainly the cashier. No one wants groups of underage teens, getting drunk and causing trouble and that's exactly what the policy is there to prevent. Yes it's a ballache, no it's nothing personal. Just remember your I.D problem solved. And if you forget it, that's on you. Doesn't matter that you're "obviously over 18" that employees job is on the line if they don't follow the policy... The policy that absolutely has it's place and does a good job in protecting minors from underage drinking.

Exactly this. I work in a bar and the ammount of 18 year old young women who look mid 20s is surprisingly high. Especially if they are into having aesthetic procedures! I generally find that it's mostly the mid 20s people who get uppity and offended while the young ones have their ID ready in their hands. I'm now mid 40s and I miss being asked 😂

TheBooBox · 09/09/2026 15:27

I’m mid thirties. I get ID around 2 to 3 times a year, that’s started dwindling of late. When the year comes that I don’t get ID I will have to accept I officially look old 🙈

DeftGoldHedgehog · 09/09/2026 15:14

I think also Gov Wallet is coming which means you can store IDs securely on your phone. I also found I can add my passport to Google Wallet if It wanted to also.

BrezhnevsLuxuriantEyebrows · 09/09/2026 15:12

DeftGoldHedgehog · 09/09/2026 15:04

There is a digital version of the UK driving licence available, could you not have that on your phone? Would it be accepted?

Ah, I suppose so - that would at least resolve one issue.

DeftGoldHedgehog · 09/09/2026 15:04

BrezhnevsLuxuriantEyebrows · 09/09/2026 12:08

But what if you don't have any ID? And not everybody wants to carry it with them, even if they do. Lots of people (not me, I'm old-fashioned!) just keep everything on their phones - loyalty cards, payment cards etc. - and they don't want to have to find somewhere to keep an ID card as well (safely, so that it doesn't get dropped, lost or stolen), just because they might fancy a bottle of wine or a few cans of beer, and a shop assistant can't accept that somebody who looks clearly middle aged or even grandparent age is not under 18.

It also seems to defeat the object of making shopping easier, quicker and more efficient in every way possible. loyalty cards and vouchers/coupons are now all on your phone. As I said, they've made it so you can pay with your phone. Even aside from using your phone to pay, it was considered too onerous to press 5 buttons on the chip & pin machine if you do have a physical bank card, so they brought in contactless.

Yes, of course people can survive with transactions taking longer; but they just don't want to have to nowadays. Even cars are built with automatic headlights that often don't work properly to save drivers from having to waste half a second clicking a switch.

If shops are really so permanently petrified about selling alcohol or cigarettes, why don't they just not sell them at all, and save themselves all the bother?

There is a digital version of the UK driving licence available, could you not have that on your phone? Would it be accepted?

Illbethereinaminute · 09/09/2026 14:56

BrezhnevsLuxuriantEyebrows · 09/09/2026 10:14

I've never quite understood why no-alcohol beer or wine flag up the mandatory age check on the self-service till. Not low-alcohol, but ones with 'zero' in the name and stating '0.0% alcohol'. To be honest, I'd have thought they would serve as ideal drinks for teenagers who like the idea of a 'more grown-up' drink, but one that is safe and legal for them whilst they're still under 18.

Then again, Tesco sell bars of rather nice Polish Wedel brand strawberry or cherry-flavoured chocolate - I gather Wedel is the equivalent of something like Cadbury in terms of their 'mainstream' status and the family demographic that they're aimed at - but they must have a trace of alcohol somewhere in them, as they always flag up as over-18s only. I do often wonder whether children and teens in Poland are also banned from buying one of their country's standard mundane treat products - which must severely reduce the company's potential sales reach - or whether they just officially say "Meh, it's chocolate - it's perfectly fine for kids"?!

I had the same issue trying to buy sugar syrup. The till flagged it up and nobody could override it and as I didn't have ID I wasn't able to buy it. It's literally just sugar and water but because it's often used in cocktails it was with the liqueurs so it flagged up as challenge 25. I wasn't very happy, I ended up making it myself which I could have done without since I wanted it for my cocktails on my weekend away and I didn't really have that much time.

If it had been actual alcohol I would have understood but when it's not it's stupid.

AgileMentor · 09/09/2026 12:20

Just show them your ID pay and go about your day? Is this all you have to worry about?

BrezhnevsLuxuriantEyebrows · 09/09/2026 12:08

MummyWillow1 · 09/09/2026 11:17

It is a minor inconvenience for you to show your ID.

If a retail worker gets it wrong they could lose their job and be prosecuted. Essentially ruining their whole lives.

It is not comparable and you are being unreasonable.

But what if you don't have any ID? And not everybody wants to carry it with them, even if they do. Lots of people (not me, I'm old-fashioned!) just keep everything on their phones - loyalty cards, payment cards etc. - and they don't want to have to find somewhere to keep an ID card as well (safely, so that it doesn't get dropped, lost or stolen), just because they might fancy a bottle of wine or a few cans of beer, and a shop assistant can't accept that somebody who looks clearly middle aged or even grandparent age is not under 18.

It also seems to defeat the object of making shopping easier, quicker and more efficient in every way possible. loyalty cards and vouchers/coupons are now all on your phone. As I said, they've made it so you can pay with your phone. Even aside from using your phone to pay, it was considered too onerous to press 5 buttons on the chip & pin machine if you do have a physical bank card, so they brought in contactless.

Yes, of course people can survive with transactions taking longer; but they just don't want to have to nowadays. Even cars are built with automatic headlights that often don't work properly to save drivers from having to waste half a second clicking a switch.

If shops are really so permanently petrified about selling alcohol or cigarettes, why don't they just not sell them at all, and save themselves all the bother?

Fizzink38 · 09/09/2026 11:38

My DS was ID'd for a Tesco order (no problem, although he's 19 he has a baby face and he's ID'd everywhere) gave the delivery lady his ID - she said 'oh no, you've got to be 25' and then took the WHOLE ORDER away!

WelcomeCatOnTheMat · 09/09/2026 11:26

My son worked part time in a supermarket a couple of years ago when he was 18 and they really drummed it into them to check. They were all petrified of selling to someone underage and getting in trouble. My son said if they didn’t look old enough to be his mum or dad, which he classed as mid 40s as that’s how old we are, he asked for ID as better safe than sorry.

I think people are spectacularly bad at judging age. We’ve seen it on here, a woman posts a photo on here asking how old she looks and guesses range from 25 to 65. 😂 Even the guesses that could be taken as sensible have a big range.

Bellaphant · 09/09/2026 11:22

I was id-ed in February: I'm 38! TBF it was the first time in a while it has happened - a notable one was for buying non alcoholic wine when pregnant!

MummyWillow1 · 09/09/2026 11:17

It is a minor inconvenience for you to show your ID.

If a retail worker gets it wrong they could lose their job and be prosecuted. Essentially ruining their whole lives.

It is not comparable and you are being unreasonable.

Kalanthe · 09/09/2026 10:25

BrezhnevsLuxuriantEyebrows · 09/09/2026 09:51

Did you actually bother to go back to the shop with your passport - just for a can of drink?!

I do wonder how many sales these shops are pointlessly turning down, and also annoying customers in the process.

I lived around the corner so it was a few minutes. Otherwise yes, I wouldn't bother coming back

user293948849167 · 09/09/2026 10:25

I got IDd buying my DD craft glue once, I would have been about 32!
They are just being over cautious because retailers face heavy fines if they sell to underaged people so staff get warned to ask everyone they think could possibly be under 25, it’s not their fault. Just take ID and take it as a compliment

BrezhnevsLuxuriantEyebrows · 09/09/2026 10:24

HearMeSnore · 09/09/2026 10:12

A motorway service station worker recently refused to sell me a can of Red Bull because I was accompanied by my 15 year old daughter.

I sometimes think it’s nothing to do with the law and fines and stuff. They just enjoy the power trip.

What does the actual law state? I know sales staff are warned to be on their guard for young people who are a bit over 18 buying drinks on behalf of friends/siblings who are a couple of years younger; but surely this doesn't mean that adults can never buy over-18 purchases by virtue of whom they happen to be in the shop with? Especially as those who are up to this will almost certainly have the younger ones hang back separately from the older ones whilst they're going through the till, so they aren't identifiably together.

I've even heard of parents who have been refused a bottle of wine, because they have a toddler sitting in the trolley with them, in case the little one is planning on teaming their turkey dinosaurs and cucumber sticks with a cheeky merlot!

Sunbringer · 09/09/2026 10:21

strugglinguphill · 09/09/2026 10:07

As someone who has to follow the ch25, we get in serious trouble if we mess up. We have to follow the policy however stupid it may seem

So challenge 25 not 30+

TheWytch · 09/09/2026 10:14

Kalanthe · 09/09/2026 09:43

I got ID'd at Tesco once when I was 28 when buying a Red Bull 😂 Had to go home and get my passport. I was laughing about it though, always a compliment for a woman

I really isn't.

I'm 40+ years older than I need to be to buy age restricted goods. There is absolutely no way I look 25 or under.

For some assistants it's just a power trip.

BrezhnevsLuxuriantEyebrows · 09/09/2026 10:14

I've never quite understood why no-alcohol beer or wine flag up the mandatory age check on the self-service till. Not low-alcohol, but ones with 'zero' in the name and stating '0.0% alcohol'. To be honest, I'd have thought they would serve as ideal drinks for teenagers who like the idea of a 'more grown-up' drink, but one that is safe and legal for them whilst they're still under 18.

Then again, Tesco sell bars of rather nice Polish Wedel brand strawberry or cherry-flavoured chocolate - I gather Wedel is the equivalent of something like Cadbury in terms of their 'mainstream' status and the family demographic that they're aimed at - but they must have a trace of alcohol somewhere in them, as they always flag up as over-18s only. I do often wonder whether children and teens in Poland are also banned from buying one of their country's standard mundane treat products - which must severely reduce the company's potential sales reach - or whether they just officially say "Meh, it's chocolate - it's perfectly fine for kids"?!

HearMeSnore · 09/09/2026 10:12

A motorway service station worker recently refused to sell me a can of Red Bull because I was accompanied by my 15 year old daughter.

I sometimes think it’s nothing to do with the law and fines and stuff. They just enjoy the power trip.

strugglinguphill · 09/09/2026 10:07

As someone who has to follow the ch25, we get in serious trouble if we mess up. We have to follow the policy however stupid it may seem

Weekmindedfool · 09/09/2026 10:07

LadySparrow · 08/09/2026 14:32

I’m 42 and got ID’d this weekend. I am wearing a wedding ring and have several visible tattoos. And lots of wrinkles and eye bags.

43 and same on all points.