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AIBU?

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AIBU to feel middle-class luxuries have become increasingly out of reach?

718 replies

cocobow · 03/09/2026 16:07

I had to go to the local shopping centre the other day to pick up a click and collect for my husband, new work shirts so nothing fancy! I thought why not make an afternoon of it as I rarely go shopping and I could maybe get a coffee and cake and even treat myself to a little something as my birthday is coming up.

I loved some of the clothes in places like monsoon and seasalt but it was all way too expensive dresses were £80 to £100 or more same with skirts which seemed to start at £65 and I know that isn't even considered expensive today but for me it is! I went for a look in the sephora as I love skincare but again it was all really expensive. The queue for the till was full of school girls buying things I wouldn't be able to buy for myself!

To be fair they were probably there spending birthday money and probably aren't spending money like that all the time. I suppose it just feels like the goal posts on these admittedly luxury items have been moved since I was in my teens and early 20's when I imagined that by my 40's I'd be able to at least buy some of these things or buy nice clothes now and then. My husband and I both degree and post graduate educated and work in professional jobs but we have to prioritise bills, the kids and food over luxuries. To be fair we have no debt at all and we will save for an buy large purchases cash mostly but I admit to feeling a bit personally deprived at times! When my mum was my age she worked in a call centre part time in the evenings and would go round the shops most weekend and buy herself a new top or other item of clothes and exclusively used clarins skincare, I use the ordinary, cerave or boots and superdrug own brand mostly and my clothes come from charity shops. My parents were working class made good but their disposable income seemed to go a lot further than mine does. We don't even have a large mortgage.

DH and I recently looked at taking a short trip to London as a joint birthday present to each other but the cost was so expensive we seem to have quietly shelved the idea.

In the end I had a look in waterstones but even that was expensive, since when are paperbacks routinely £14.99! I never even had a coffee or bit of cake as the selection of cakes looked dry and unappetizing but would still have cost £10 in total.

Am I being unreasonable to think the cost of a middle class lifestyle with a few luxuries has had the goalposts moved by quite some amount?

OP posts:
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dingodan · 03/09/2026 18:33

Monty36 · 03/09/2026 18:31

Well indeed. But they do say that the most frugal are often the richest.

I’m sure she spends plenty!

the80sweregreat · 03/09/2026 18:32

Yep, the really rich amongst us are very frugal usually.

EmailsaysOOO · 03/09/2026 18:32

I feel I should agree because I never treat myself to this sort of thing and our disposable income shouldn't prevent us making these sort of purchases..But then I think about my parents..Their combined income would also have been very comfortable and yet my dad spent his life in charity shops ( mainly for books) and my mum tended to only buy from M& S other than the odd splurge for a particular outfit for a significant do. They were also pretty frugal types.

So I don't think anyone in my family would have spent much without a good cause. Certainly wasn't normal to buy coffee and cake unless with a family member for some reason.

Perhaps we've fallen in love with the idea of treating ourselves, (understandably, its a really nice feeling).Who knows.

Monty36 · 03/09/2026 18:31

dingodan · 03/09/2026 18:26

As to clothes, take heart that Princess Anne still wears clothes she wore back in the 1970’s.

Yes but then I lose heart because I’m not worth 30 mill…

Well indeed. But they do say that the most frugal are often the richest.

dingodan · 03/09/2026 18:30

Monty36 · 03/09/2026 18:26

Very true. Shopping is now a pastime. It never used to be. Shopping has become a hobby.

I think it’s been a pastime for a bit longer, Selfridges opened over 100 years again & was a “destination”.

dingodan · 03/09/2026 18:26

As to clothes, take heart that Princess Anne still wears clothes she wore back in the 1970’s.

Yes but then I lose heart because I’m not worth 30 mill…

Monty36 · 03/09/2026 18:26

pucelleauxblanchesmains · 03/09/2026 18:13

Two things are true here:

  1. We consume more than we used to, collectively (although consumer goods also existed 50 years ago), and probably far too much.
  2. These things becoming less and less affordable may be some sort of historical correction but this also doesn't bode well for the economy.

Very true. Shopping is now a pastime. It never used to be. Shopping has become a hobby.

dingodan · 03/09/2026 18:22

@BoredZelda I agree

100k 5 years ago will need to be 130k today to account for inflation & you will lose more to tax. The wider impact is big.

AnswerIsNo · 03/09/2026 18:19

Gibgertea · 03/09/2026 18:10

Nobody needs to buy new books and should be using their library. Authors get paid when libraries buy their book and every time a book is borrowed. If we don’t use libraries we really will lose them. No way am I spending a grand on books every year when I don’t need to.

but we can't use the libraries because according to a previous poster, libraries have become notorious for men using them for porn

apart from the facts that libraries have CCTV, IT-enforced internet search policies, a high risk of arrest for doing such a thing and that many people (including men) have had internet-capable smart phones since 2010

Some phone-owning men exist in the Venn diagram overlap of having a home

Fupoffyagrasshole · 03/09/2026 18:18

IsabellineFenwick · 03/09/2026 17:19

I'd rather spend silly money on good quality naice things/ingredients from the farm shop etc and make and have them at home nowadays.

What I can make myself is a whole lot nicer than the shit served out usually.

The treat is the nice ingredients/components rather than going out. Admittedly I have to make it but that's the trade off.

Agree I haven’t bought a coffee out in so long and can make amazing coffee at home and take it out

I make my daughter fancy hot chocolates at home now too

id rather spend the money on a day out and bring own food - it seems an awful waste to use money on that in a cafe at the moment

also used to enjoy a pint in the local on a Saturday afternoon and get the kids chips - but again the prices just stopped that it’s 7.50 for a pint in the local now so 2 pints and chips is easily 20£

Monty36 · 03/09/2026 18:17

Being a bit hard up and middle class is nothing new.
Some middle class people are well off, not everyone is.
Some working class people are decidedly rich. Not all working class people are.

People have a varying degree of disposable income. Some bemoaning a lack of it still have holidays abroad, drive the SUV, have two car households, and the latest gadgets. Not all, some.

As to clothes, take heart that Princess Anne still wears clothes she wore back in the 1970’s.

dingodan · 03/09/2026 18:16

@backformoreofthesame we will have to agree to disagree as I don’t think pubs were the reserve of the upper middle class.

BoredZelda · 03/09/2026 18:15

With the joint income coming into our account, it’s incredible that we have to think twice about buying items that 5 years ago we’d have splurged on with no thought. The “for fun” line on my budget is much over than it used to be after we account for essentials. I know we’re in a much better position than a lot of people, and if we are having to cut back so much, those who had very little disposable income are obviously finding it much harder.

Whenever I mention this, people will trot out the “diamond shoes too tight” line but what they miss is, the effect this has on the economy / other people. It means we are paying less VAT. It also means the people who supply the goods and services we would have bought are worse off too. Dinners out were 2 or 3 times a month, now we rarely do it, fewer takeaways, trips to the cinema etc. We don’t have a cleaner any more. Of course I’m fine with cleaning my own house but it means A) someone is out of a job and B) we have less leisure time to spend money.

And, it’s only going to get worse.

Friendlygingercat · 03/09/2026 18:14

When I was in my 20s I bought clothes, socialised and went abroad without thinking about the cost and did it all one one professional salary. Now I am conscious of the amount that is being extorted from me in tax even though Im retired, I resent every penny of it because I see it as poor value for money.

Several people I know have side hustles (which they quietly don't declare) on top of a PAYE job. We are not talking about people cheating on benefit. Rather working people finding it had to keep their heads above water and maintain a decent lifestyle. Not huge sums of money here - maybe £300-£500 a month. Not funding a lavish lifestyle but to pay the basic utility bills and the ripoff council tax. In times of economic hardship the black economy booms. People may pay lip service to "I pay my taxes" when they have no choice through PAYE - then do a bit of gardening, cleaning or dog walking on the side simply to make ends meet.

backformoreofthesame · 03/09/2026 18:13

dingodan · 03/09/2026 18:09

@backformoreofthesame people in the past did not “treat” themselves to 1 cake or beer a year. It’s utter nonsense!

Lyon’s alone had 200 tea shops & there were thousands of bakeries.

This is exactly the point I am trying to make though

clearly badly !

we all had different experiences growing up as to what is normal and luxurious and that colours how you see your life

grow up in a community that didn’t have coffee shops ( I had heard of Lyon’s it was in a story book - and it was seriously upper middle class there ) and things seem amazing today

grow up in a family with marginally more free cash and you feel poverty stricken

Idontpostmuch · 03/09/2026 18:13

Timeforachange26 · 03/09/2026 16:24

People obviously are able to afford this stuff though as the shops are still going.

It had never ever occurred to me to pay £100 odd on a bloody dress, but I do know a lot of people that do

Well if you'd been sold a dress with blood on it you'd be entitled to a refund.

pucelleauxblanchesmains · 03/09/2026 18:13

Two things are true here:

  1. We consume more than we used to, collectively (although consumer goods also existed 50 years ago), and probably far too much.
  2. These things becoming less and less affordable may be some sort of historical correction but this also doesn't bode well for the economy.
Gibgertea · 03/09/2026 18:10

frozendaisy · 03/09/2026 18:02

I think people need to readjust the concepts of middle-class. What used to be firmly working class, growing vegetables and going on dog walks got repackaged into aspiration activities.

Honestly it’s totally nuts.

Obviously everything has gone up, suppliers have increased bills energy, transport, wages.

I will never not buy new books though, I don’t want literature to either be just written by the wealthy or AI slop, even at £15 for a novel it gives 7/8 hours of joy at least not much is £2 an hour. Use it or lose it really.

And yes coming out if the EU was shooting ourselves in the foot, utter insanity, but that was project fear.

I don’t think considered consumerism is such a bad thing really.

Nobody needs to buy new books and should be using their library. Authors get paid when libraries buy their book and every time a book is borrowed. If we don’t use libraries we really will lose them. No way am I spending a grand on books every year when I don’t need to.

dingodan · 03/09/2026 18:09

@backformoreofthesame people in the past did not “treat” themselves to 1 cake or beer a year. It’s utter nonsense!

Lyon’s alone had 200 tea shops & there were thousands of bakeries.

TorroFerney · 03/09/2026 18:09

Gibgertea · 03/09/2026 16:57

So you’re not capable of saying no to your kids!Thats a you problem. My kids had sweets on a Friday and that was it. They rarely nagged for anything.

Also don’t be utterly ridiculous re libraries . We use 3 and have never , ever come across that. I read a lot-60 books a year. I worked out the library saved me over £500 on books for me alone last year . I order brand new books and haven’t felt the need to buy any for quite some time. My kids loved going when they were little.

Our parks are not taken over by youths either.

Edited

Agree, we are a £160k per annum household and husband and I use the local libraries and my daughter volunteers at our local one. We used to use a couple in a bit of a rough area where we used to live and no one was watching porn - are the computers not locked down? When i was a kid you'd get the odd old person in there who probably hadn't had a wash for a week reading the papers. You can get free coffee and tea in ours.

Same as you, I order books as soon as they come out and usually get them quite quickly.

I agree with others - this middle class lifestyle people think they can't afford isn't a lifestyle that has previously been one that the middle class tried to have - new cars all the time, latest phones and tech. It was get things mended and out for meals on special occasions, not buying cocktails every week.

EasternStandard · 03/09/2026 18:06

Gibgertea · 03/09/2026 17:43

Both Poland and Ireland are now member states of the EU which has helped them hugely , transforming both nations into major economic success stories.

Poland and ROI are doing well but Germany and France have stalled or have high debt. Poland has benefitted because it’s levelled up, low CT has aided ROI - we won’t vote for that.

Plus other issues for various countries including here.

nomas · 03/09/2026 18:05

RedToothBrush · 03/09/2026 17:37

Why are you even considering buying clothes at full price? That's a mugs game!

I don't buy really cheap stuff and I don't buy from chinese online retailers. I rarely buy clothes online. I do not pay £80 for anything. I make a point not to. Its rarely worth that unless it's something really exceptional for a special occasion.

Monsoon has always had price tags in the £80 to £100 range. Why do I know? Cos I worked there after I graduated and had to buy clothes from there. Even with the staff discount it was expensive. This was the early 2000s. The prices absolutely have not increased in line with inflation.

The mistake is to go looking for something on the high street when you don't NEED something unless you are looking in the Sales. If you NEED something work out what you want and price it up first.

As for make up - you are buying a brand. Again consider what you are actually buying and when you buy it. It's often not the product it's the branding. You can get alternatives for much cheaper. Even stuff like expensive perfume - find a deal. Yes even for the big brands.

I personally tend to spend less on clothing than I used to years ago even on branded stuff because I shop smarter and there are often better deals to be had. This is priced into original prices - they initially sell at higher prices but don't expect to sell all stock at that price. They then discount heavier so if you are savvy you can get a better bargain. It's only if it's a best seller item that you want to snap it up immediately.

My rule is to never buy anything immediately. If I see something I like, I walk out the shop and go and look elsewhere first. If I want it I will go back. If I don't, I won't. The cooling off period gives me time to really think about the price and see if there is anything else similar somewhere else too (there is a much narrower trend of the season than in the past so often you will get all the shops sticking pretty similar stuff). I am patient if I do see something I like; I wait for the sales and get it then.

As for books. Second hand or on a deal again. Never buy a book at original launch price either. And don't buy hardback.

I think the money I had for stuff like this, actually goes further than it did in the past. The issue is more than being older I have less disposable income as an adult. And I don't think that has changed. My mum never bought herself stuff. She always made sure I had the disposable income instead....

I think it's expectations / shopping habits that have changed not what's available and not the prices.

Yep, I remember looking at the pretty girl's dresses in Monsoon as a child in the 90s and knowing they were unattainable at that price.

But as a young teen I was happily shopping Bay Trading Co and MK One with my pocket money.

AnswerIsNo · 03/09/2026 18:05

Daisywhatsyouranswer · 03/09/2026 17:57

You can’t be serious, liz truss;s budget is confirmed by all fiscal bodies as not remotely close to as damaging as what Labour has done since in power. Our tax burden is now the highest it’s been in decades . It is now the highest it’s been since 1945.

well, in that case, you'll be able to provide the links to the fiscal evidence that backs up your claim, no?

oh, look, I've done it for you, How have government revenues changed over time? | Institute for Fiscal Studies the numbers and trend don't quite support the claim you are making, because we were pretty much where we are now in 2022-23

Funny that

dingodan · 03/09/2026 18:05

dustabsorber · 03/09/2026 17:52

It's set to get worse with El Niño affecting food prices. Energy bills going up. Tax rises in the Autumn budget to fund more benefit increases.

The triple lock alone adds billions to the annual benefits bill so of course taxes have to go up. An ageing population is incredibly expensive particularly when we have done nothing to plan for it.

likeitshard · 03/09/2026 18:04

Yes the middle class are the new working class and the working class are the new poor and the poor are still poor. The rich are still rich because it doesn’t affect them.

i get my clothes off Vinted , rarely wear make up and get my books from the library. Sephora monsoon and Waterstones are all expensive places. You can get all those things significantly cheaper else where.

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