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Isn't "she" gorgeous? Look at "her".......argh!

258 replies

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

OP posts:
Quebeccles · 02/09/2026 17:03

Thank you for saying this @HibiscusIsland1. I heard ‘Ooh, she’s a feisty one!’ squealed about a jar of sourdough starter the other day and wanted to rip my own head off. It seems especially prevalent about food items being made. I HATE IT.

Lifeomars · 02/09/2026 16:57

The word "haul" makes me cringe when it is being used by influencers for their videos of the latest load of stuff they have bought from Temu/Shien/Primark/The Range/B and M/Home Bargains. I must confess to hate watching a few on YouTube and wondering where on earth they put all the things they buy every month, how can they ever wear even a quarter of it, how many handbags,(" it's giving me Chanel vibes") how much costume jewellery, toiletries does one person actually use? Do they send half of it back, sell it on? how much money can you make on YouTube by just filming yourself going round these places every month and then then wafting on about it online?

70isaLimitNotaTarget · 02/09/2026 16:56

Thecows · 02/09/2026 16:50

Grinds my gears is pretty dreadful tbh

What is vocal fry please?

Vocal Fry is the horrible gratey sound beloved of young ladies especially.
I don't know why they do it , elongated the end of the word but with a throatiness.

Practically every female voice on YouTube does it some worse than others.
I don't do Tik Tok . If combust 😆

Imdunfer · 02/09/2026 16:54

BerryTwister · 02/09/2026 15:11

@ThePeppyOpalScroller referring to vehicles as "she" is a longstanding tradition. From looking at the Imperial War Museum website, it's hypothesised that it was used by sailors in reference to protective goddesses, and has since been adopted for all vehicles.

OP is referring to a modern trend of calling handbags, dresses etc "she".

I have read that with cars it was because engines at the time were fickle and tricky to keep happy, so they referred to anything with an engine in it as female!

Thecows · 02/09/2026 16:50

Grinds my gears is pretty dreadful tbh

What is vocal fry please?

5682Jhd · 02/09/2026 16:50

Its stupid, along with the obsession of tapping everything.

Marellain · 02/09/2026 16:48

I’m very exited today! Where’s all my bronzer loving girlies at?! There’s a hot new edit from pukeybydingbat, she’s gorgeous and I am obsessed! Grab your coffee, I’m going to swatch them all for you!

aka ‘ bye this, commission paid’.

UniquePinkSwan · 02/09/2026 16:45

My robot vacuum is a he called Clive

MyThreeWords · 02/09/2026 16:43

Floatlikeafeather2 · 02/09/2026 16:15

Was she from Bristol or elsewhere in the south West? I've been surrounded by it all my life, but both ee and 'er. "Ee's a good ole bag that one. Ad ee donkey's yers" "Er's a really comfy bed, ent er?"

More over Wiltshire way, but I think she spent part of her life in Somerset. Yes, as you write it was very much as she sounded. I love the switching around of objective pronouns and subjective ones (I think that is the right way of putting it???) -- "'Ee be too fancy for I, thick ole bag, but I'll 'ave ee anyway!"

I've probably got it all wrong. Years since she was around. Closest I hear of her voice now is when I watch The Singing Detective - the bits in the Forest of Dean.

Moonandstarsandsun · 02/09/2026 16:42

Yep and also that clapping thing with two fingers

LadyRoughDiamond · 02/09/2026 16:42

It’s the use of the word ‘girlies’ that grinds my gears. ‘Autumn girlies…’, London girlies…’, ‘Matcha girlies…’. Since when were adult women happy to be infantilised like this FFS?

namechange6766333545544 · 02/09/2026 16:41

I hate this and can’t continue to watch anyone who does it. Holding up a handbag and saying “Look at her. I’m obsessed” and then tapping nails on it.

No.

Docugirl · 02/09/2026 16:41

Agreed OP. It sounds ridiculous. In every accent.

Why do they all follow the same patterns and use identical phrases? To do with the algorithm I presume.

Also: she's giving Autumn/cosy/ (insert commercial hard sell words here) vibes...

TheOnlyWayIsIlford · 02/09/2026 16:39

Has it replaced describing everything from a shed to a sausage roll as 'this bad boy'?

SmashThePatriarchy · 02/09/2026 16:38

It’s the finger movements for me! Tapping and pincer like claws when talking. Makes me cringe.

Daygloboo · 02/09/2026 16:38

comeoncolleen · 02/09/2026 16:35

Another trend, not that recent, but disconcerting. 30 years ago I was in a posh shop where they spoke of 'a well-cut trouser' and even 'a suitable knicker'.

Ooo eerrrr missus

WecanbeheroeslikeBowie · 02/09/2026 16:37

There is so much shit out there especially on line that people get excited about. So many brain deads if this is what passes for excitement.

Hillfarmer · 02/09/2026 16:36

This is misgendering and it is literal genocide.

comeoncolleen · 02/09/2026 16:35

Daygloboo · 02/09/2026 16:16

Please enlighten me . I have absolutely no idea what you are talking about.

Another trend, not that recent, but disconcerting. 30 years ago I was in a posh shop where they spoke of 'a well-cut trouser' and even 'a suitable knicker'.

WetBandits · 02/09/2026 16:33

Not the same I suppose, but if I remove a contraceptive implant that’s being a real fucking stubborn pain in the arse, I automatically refer to it as ‘he’ !Blush

Any straightforward removal is an ‘it’!

70isaLimitNotaTarget · 02/09/2026 16:32

Momon45 · 02/09/2026 16:15

A smokey eye ! This winds me up too . What happens with the other eye or lip or leg ?

And it " screams class"
This navy trousers with the red shoe is giving me Cote dAzure vibes, it just screams class .

No.

FairKoala · 02/09/2026 16:31

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer

Has anyone asked the handbag, the holiday home or the bronzer their preferred pronouns?

HibiscusIsland1 · 02/09/2026 16:30

Happyjoe · 02/09/2026 16:16

So what do you think of French, Italian? They have female and male words for everything.

Anyway, I think it may pee me off it used on bronzers?! I mean, what? But cars, ships, some thing of beauty, no. It's fine. I find influencers irritating though, that's why I never watch them.

Re: Italian, French etc - of course that is not the same thing at all! That is part of the language.

This is a recent affectation of Insta accounts I have followed for years who have recently switched from referring to inaminate objects e.g. a handbag, a mascara, a candle as "it/the" to "she/her".

E.g. a new mascara "she's arrived and she's the most glorious black mascara ever. Isn't she gorgeous!"

It is a recent trend, fad whatever you wish to call it on social media and it irritates me. Before anyone cares to correct me again, I am aware of the historical context of "she" for ships, cars etc
This is different and recent!

OP posts:
CarbootJunction · 02/09/2026 16:29

Why would you watch trash on social media if it just winds you up? I don't even have an Instagram account, so I have no idea what you are talking about.

LauderSyme · 02/09/2026 16:28

I've noticed this trend big time in reference to dresses, but not so much other objects; likely a reflection of my social media interests rather than the ubiquity of the vocabulary.

I agree that using "she" to name an 'it' is conspicuously jarring. I'm not used to it. I am 53.

However, I do think it may be worth thinking about more deeply before casting scorn. Ships and planes etc were labelled 'she' by men. Women have historically rarely had the opportunity to label anything using 'our' third person personal pronoun.

Male coded vocabulary is so often widely used as the default that it becomes very easy to accept it as normal and view anything else as weird.

I can't help but feel that reclaiming even this tiny bit of feminine space and language is good and reflects psychic progress in gender equality.

I do see where you're coming from, feeling that it's infantilizing and twee. Maybe that's because handbags and bronzer and dresses are so female-coded. But doesn't society diminish and infantilize femaleness? Could that be the source of our collective discomfort, rather than the language?

I have probably hugely over-thought and over-complicated your AIBU question. Those are traits I possess. But here's my tuppence worth anyway.

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