Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Isn't "she" gorgeous? Look at "her".......argh!

258 replies

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

OP posts:
hotmumshit · 03/09/2026 18:49

😄 I had to laugh because I do this about everything

MaRhodes · 03/09/2026 18:48

I asked my mother when I was a kid why men refer to their cars as she.
And Ma said that some men think their cars are more important than their wives and children.

NotAtMyAge · 03/09/2026 18:47

ShannonMacFarland · 02/09/2026 15:24

Everything started off as a "recent trend". There's really no difference at all. Some people feel threatened when they get a bit older and language moves on without them. It's happened forever and it's not a big deal.

Patronising much? 🙄This isn't language moving on, it's language being distorted until it becomes almost unusable.

TheNinkyNonkyIsATardis · 03/09/2026 18:39

I'm learning another language at the moment, and as usual, the gendered mutations are driving me batty.

Anyone who's suffered through the der/du/das nightmare would surely fight shy of this!

Kelticgold · 03/09/2026 18:35

It is just a trend, it will pass.
Do you remember the caption “this guy ❤️” people used to post a few years ago? The guy in question being a 10 day old baby or their own DGF 🤣

AnswerIsNo · 03/09/2026 18:33

ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

yes, mainly for the purposes of wishing safe transit for all future users of said forms of transport... but not a random, inanimate and insignificant object during a livestream

we've arrived at a point where people believe their own hype to the point they can re-purpose phrases, grammar and linguistic context to mean something it doesn't, other than in their own heads...

its like Corporate Speak 2.0, where people are meant to get on message, turn the same page and align with the direction of travel,

rather than point out the truth that the other person is deluded and waffling shite

Cackleandcluck · 03/09/2026 18:32

Ahhhh I so agree! The overuse of the word whimsy makes me want to commit a violent act. That and the greeting on the videos, Hey Babes! I’m not your babe, no I don’t want to follow some other whimsy account. I want you to share the clothes you have bought in silence so I can see if they suit me! I don’t want to see running backwards and forwards to the camera like you have a uti! Oh and the new, I was too nervous to share this video….. then all the bleating about how brave they are because they did something very ordinary like go to Tesco but titled it, going out of my comfort zone! Please someone silence these influencers.

anon666 · 03/09/2026 18:26

You know what? I am heartily sick of being "sold to". I feel like I have to rethink every single thing I look at on social media. Instead of connecting with other real human beings, I'm just waiting for the hidden "sell". "10 best..." then links to the products, or worse "join my course for tips on how I...". Its becoming so formulaic and I feel like a mug. Is there anyone in the world not doing a hard sell of their story?

Can I just enjoy five minutes without having to be emotionally wrung out or sold something?

Tiddlywinks63 · 03/09/2026 18:25

HibiscusIsland1 · 02/09/2026 15:07

Thanks for the history lesson. I'm well aware of the tradition of ships being referred to as "she". What I'm talking about here most definitely is a recent trend. Influencers, mostly, referring to whatever product they are shilling as "she". Very annoying.

Edited

Well, the majority of Instagrammers are vacuous, pointless and desperate for attention so I guess they’ll say anything for clicks.

Rpop · 03/09/2026 18:21

IcedPurple · 02/09/2026 15:20

It's similar to the trend for inanimate consumer goods to be referred to in the first person. "I'm gluten free", "Recycle me", "I'm part of the meal deal".

Maybe an overreaction, but I find it a wee bit creepy.

A separate point, but I find it achingly intolerable when people have words written on their walls that state what you should be doing in that room e.g. soak, love, eat, relax etc. DONT TELL ME WHAT TO DO!!

MargotLovesTom · 03/09/2026 18:20

Why are people watching all this shite when it annoys them so much?!

Excellentvintage · 03/09/2026 18:14

'I just can't' is another annoying one. Can't what?

Kayleighfish · 03/09/2026 18:12

SadiraOfTyr · 03/09/2026 11:04

I like it. English used grammatical gender for nouns well into the 12th century and the practice is long due a revival.

Absolutely!

jeomeollibyeoldul · 03/09/2026 18:07

haha i'm the opposite, find it so irritating when men call cars, ships etc "she" but think it's quite cute when it's about coats and handbags 😅

Daisymay1000 · 03/09/2026 18:03

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

Why do u care tho? Who’s it harming?

hoxtonbabe · 03/09/2026 17:53

I’m not on insta but I spend a lot of time on Reddit looking at handbag subs and I see people ( mostly the americans ) refer to their bag as she, which I thought was bad enough.

The best one though is when they post a collection of their bags and title it “look at the family photo”
or “a photo of all the children together”

Absolutely crazy.

GarlicSomething · 03/09/2026 16:56

rfdm · 03/09/2026 07:47

You are just argumentative. There are plenty where an item is he or she.

Sure I'm being argumentative! The irritating tendency OP describes is for everything to be 'she'. Particularly clothes, décor items and personal care. As I said, there is no language in which all these words are feminine.

It isn't some sort of intriguing linguistic revival or a new lingua franca. They're anthropomorphising cardigans and candles. All these comments about other languages, dialects and earlier versions of English are irrelevant.

Some are interesting in their own right, mind you. Did you know that grammatical gender is not only about sex (M, F, N) but can also distinguish semantic features like humans, animals, plants, liquids, or sizes? Some living languages have around 20.

Lifeomars · 03/09/2026 14:22

DeftGoldHedgehog · 03/09/2026 02:52

I've never seen this. I'm 50 and I barely go on Instagram. When I do it's all cute animal videos and classic Hollywood dance routines, not vapid influencers. I never see anything like that as I'm not interested.

Mostly the same for me, lots of stuff about books, ballet, some comedy, and music all things I am interested in. i get the odd influencer thingy but I scroll past as quickly as i can, if you click even once then the alogrithm will send you more though there is a "not interested" tab you can click to make it hopefully stop

Gloomydays · 03/09/2026 12:19

Its not just a trend it been around for years.

Shes cold out there this morning.
Shes poring of rain.
I think is because of the name mother nature.

Gloomydays · 03/09/2026 12:16

Disturbia81 · 02/09/2026 15:24

I can’t stand it when men call cars and bikes “she” 🤢

Came to say the same thing, but its not just men ive known a few women that do it.
And some give their cars and bikes names.

EspressoWarrior · 03/09/2026 11:41

Can you add the trend for doing things ‘intentionally’ now, too?

RafaFan · 03/09/2026 11:21

Lifeomars · 03/09/2026 11:01

There's a new trend (or it might have been around for a while as I don't spend much time on Instagram) for people demonstrating recipies to refer to chicken breasts as chicken boobs or boobies. As in, " grab your slow cooker, add some onions, peppers, a tin of tomatoes and some chicken boobies" cringe inducing nonsense

And anatomically incorrect, since boobies are for producing milk. 😆

ToadRage · 03/09/2026 11:20

The only thing on Instagram i refer to as she and beautiful is my cat furandlies

PollyBell · 03/09/2026 11:14

Why follow people that annoy you?

SadiraOfTyr · 03/09/2026 11:04

I like it. English used grammatical gender for nouns well into the 12th century and the practice is long due a revival.