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Isn't "she" gorgeous? Look at "her".......argh!

258 replies

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

OP posts:
smilingontheinside · 03/09/2026 20:22

chaos76 · 02/09/2026 16:17

and tapping nails along every item they show to the camera - it grinds my gears

I was going to add this thing about tapping their fingers on an item, why, wr can see it, you are talking about it, stop tapping your bloody fingers on it!!! I do watch one person who takes the P out of influencers whilst obviously getting paid to promote some products. But he actually promotes gardening whilst behaving like dome of the knobhead influences. Not noticed him calling anything "she" yet but that might be because Im not really listening to what hes saying 😉😁

HibiscusIsland1 · 03/09/2026 20:21

How many more posters are going to helpfully inform us that "she" has been used for ships since time immemorial!?!

Yes, we know that. This is different.......

OP posts:
KilkennyCats · 03/09/2026 20:19

venus7 · 03/09/2026 20:15

Heavens yes; I was asked if I had bought someone's Christmas card 'intentionally'. FFS. No, I was heavily sedated and had no idea, you ridiculous oaf.

What’s actually is the opposite of buying something intentionally? Confused
Going out to buy a tin of baked beans and accidentally picking up a Christmas card instead because they were similar colours?
Maybe it happens all the time 🤷🏻‍♀️

seahorsessky · 03/09/2026 20:16

Ships and countries were often called "she" so it's not new to refer to objects in this way.

venus7 · 03/09/2026 20:15

EspressoWarrior · 03/09/2026 11:41

Can you add the trend for doing things ‘intentionally’ now, too?

Heavens yes; I was asked if I had bought someone's Christmas card 'intentionally'. FFS. No, I was heavily sedated and had no idea, you ridiculous oaf.

YourOliveBalonz · 03/09/2026 20:05

I think part of why it’s annoying is that each person doing it is talking like that because everyone else is, and therefore showing themselves as chronically online sheep.

I’ve noticed terminology relating to neurodiversity creeping into neurotypical influencer content, and I think it must be the popularity of ADHD content spilling out into people talking absolute shite. I saw a pregnant influencer talk about a particular food - and bearing in mind she could have said craving! - as her latest ‘hyper fixation’. I’m not ND btw, but I find it soo irritating.

elfindeverano · 03/09/2026 20:03

Rhythmisadancer · 02/09/2026 14:50

Along with "I'm obsessed!"- really? You're obessessed with a spoon?

It’s cringe, they all just repeat the same irritating ‘trendy’ words. It’s all an act.

venus7 · 03/09/2026 20:03

Bargarran · 02/09/2026 19:43

It means to select something very carefully for a specific reason, but I've no idea how or why it's been hijacked by these feckless oafs on Instagram.

Oh...I like 'feckless oafs'. Brilliant description. I'm going to use that.

MyArtfulGreySloth · 03/09/2026 19:59

Popsy dresses, they refer to them as “she” 🤢🤢

OneDaringGreenBiscuit · 03/09/2026 19:58

I would add to this irritating trend the use of 'girls' for breasts. Bloody daft.

Stelladid · 03/09/2026 19:56

Eschra · 02/09/2026 15:58

🤣🤣🤣🤣🤣🤣 This has been a thing longer than you've been alive. When cars first came out owners started giving them names, largely female. IN 1920's women would femininise their furs ("isn't she just divine). Military and mariners have called ships and boats she since the first ships. Why else do you think they carved female figurehead on the bow. Ancient societies humanised objects and festivals. Heck many modern languages still use male/female for objects: LE table (the table is male) vs. LA maison (a house is female) We've also had gender neutral and singular plural pronoun for hundreds of years. Language literally embraces gender AND gender neutrality.

You are definitely being utterly ridiculous. Heck even professional often name their equipment. Cyclists/Triathletes love to name our bicycles. My 8yo called her first road bike Froglette (female) Mine is Cailleach (female).

Several posters have already addressed your point which in this context, is ridiculous!

Stelladid · 03/09/2026 19:46

ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

Yes, machine vehicles only. Not lipsticks and a placemat!

ChampagneLassie · 03/09/2026 19:39

I follow (obsessed with, sorry) Jade Holland Cooper and she talks about all her apparel in this manner…I thought it was just her. Initially I thought it was sort of charming…where it was a bespoke piece but when she’s talking about her run of the mill tops and wellies it’s werid

Lunaballoon · 03/09/2026 19:34

Urgh, weird language like this seems to the infectious. Feminising objects, along with declaring random things “kinda chic” are enough for me to hit the unfollow button 🤮

NotAtMyAge · 03/09/2026 19:29

SadiraOfTyr · 03/09/2026 11:04

I like it. English used grammatical gender for nouns well into the 12th century and the practice is long due a revival.

I sincerely hope not, especially if the only linguistic gender is feminine.

pollymere · 03/09/2026 19:29

My car is a handsome boy. 😂

NotAtMyAge · 03/09/2026 19:27

IAmInTheHouseSidney · 03/09/2026 07:44

Whn pepple say table in French is feminine, do you mean "data table" or "dining table" ? 👀

The grammatical gender for a table you eat at is feminine - la table. A data table is masculine "le tableau de données".

NotAtMyAge · 03/09/2026 19:20

rfdm · 02/09/2026 19:30

When you speak a Romance language without it this is pretty normal ha

Indeed, also a Germanic language, but English is different, or was....

ElenOfTheWays · 03/09/2026 19:18

Lifeomars · 03/09/2026 11:01

There's a new trend (or it might have been around for a while as I don't spend much time on Instagram) for people demonstrating recipies to refer to chicken breasts as chicken boobs or boobies. As in, " grab your slow cooker, add some onions, peppers, a tin of tomatoes and some chicken boobies" cringe inducing nonsense

Eurrrgh!

KittyCatPuss · 03/09/2026 19:17

Furniture upcyclists say it all the time about their pieces. It’s really annoying. YANBU.

venus7 · 03/09/2026 19:15

Eschra · 02/09/2026 15:58

🤣🤣🤣🤣🤣🤣 This has been a thing longer than you've been alive. When cars first came out owners started giving them names, largely female. IN 1920's women would femininise their furs ("isn't she just divine). Military and mariners have called ships and boats she since the first ships. Why else do you think they carved female figurehead on the bow. Ancient societies humanised objects and festivals. Heck many modern languages still use male/female for objects: LE table (the table is male) vs. LA maison (a house is female) We've also had gender neutral and singular plural pronoun for hundreds of years. Language literally embraces gender AND gender neutrality.

You are definitely being utterly ridiculous. Heck even professional often name their equipment. Cyclists/Triathletes love to name our bicycles. My 8yo called her first road bike Froglette (female) Mine is Cailleach (female).

Poppycock. Language doesn't 'literally embrace' anything.

Kevinbaconsrealwife · 03/09/2026 19:13

Rhythmisadancer · 02/09/2026 14:50

Along with "I'm obsessed!"- really? You're obessessed with a spoon?

😂love it….x

NotAtMyAge · 03/09/2026 19:07

Happyjoe · 02/09/2026 16:16

So what do you think of French, Italian? They have female and male words for everything.

Anyway, I think it may pee me off it used on bronzers?! I mean, what? But cars, ships, some thing of beauty, no. It's fine. I find influencers irritating though, that's why I never watch them.

Historically the languages which evolved to give us modern English (basically a combination of Anglo-Saxon and Norman French) had linguistic gender which gradually dropped out of use over the centuries, so that we now only have one definite and one indefinite article when referring to inanimate objects. Other major European languages have retained linguistic gender. My degree was in German which has 3 linguistic genders, masculine, feminine and neuter, plus a much more complex grammar and syntax than English. My close German friend loved English for its simplicity of grammar, but not for its irregular spelling. 😉

rb124 · 03/09/2026 18:52

It is annoying, but it probably comes from referring to ships as "she".

teaandtoastwithmarmite · 03/09/2026 18:51

I call my car a she. And a plant of mine has a name too lol. Not aware of anything on instagram