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AIBU?

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Original poster

Isn't "she" gorgeous? Look at "her".......argh!

258 replies

HibiscusIsland1 · 02/09/2026 14:45

This trend (on Insta etc) for referring to inanimate objects as "she"........it is infuriating - handbags, holiday homes, bronzer......make it stop! I'm a 50 year old women and largely follow women of a similar age. It's infantile and ridiculous. AiBU?

OP posts:
BerryTwister · 02/09/2026 15:11

ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

@ThePeppyOpalScroller referring to vehicles as "she" is a longstanding tradition. From looking at the Imperial War Museum website, it's hypothesised that it was used by sailors in reference to protective goddesses, and has since been adopted for all vehicles.

OP is referring to a modern trend of calling handbags, dresses etc "she".

Idontjetwashthefucker · 02/09/2026 15:08

ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

Yeah, that's the same 🙄

Original poster
HibiscusIsland1 · 02/09/2026 15:07

ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

Thanks for the history lesson. I'm well aware of the tradition of ships being referred to as "she". What I'm talking about here most definitely is a recent trend. Influencers, mostly, referring to whatever product they are shilling as "she". Very annoying.

OP posts:
ThePeppyOpalScroller · 02/09/2026 15:00

It's not an Instagram trend. The word "She" has been used to refer to ships for hundreds of years. Cars, planes, trains, busses, all "She".

TheExtraGuineaPig · 02/09/2026 15:00

DD does it, she’s 19. So annoying - it spoils wandering round the shops with her as I’ve tried to gently say I don’t get it but she always does it. It’s really got under my skin. I first heard Carla Rockmore do it on instagram and now I can’t watch her.

BeardofHagrid · 02/09/2026 14:58

“Here she is!”

Rhythmisadancer · 02/09/2026 14:50

Along with "I'm obsessed!"- really? You're obessessed with a spoon?

Buscobel · 02/09/2026 14:47

It’s from the same mould as ‘a red lip’, ‘a black trouser’. Nonsense!