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AIBU?

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AIBU in suspecting that MN start threads to increase site traffic

106 replies

Newbutoldfather · 31/08/2026 11:55

When I first looked at MN, the best part of 20 years ago, the popular threads were on parenting, health, FWR and a couple of others. And there were loads of posters!

Now there seem to be fewer posters and the ‘normal’ type threads that were the stock-in-trade of MN seem to get little traction. I think AI has had a role here. Many of those questions are well answered by an AI query.

OTOH, there are a lot of ‘exciting’ threads started where the OP contributes relatively little for a few hours and then disappears, and they keep going until often full. Sometimes they are deleted later. There are at least two that I contributed to early now which are still going.

Of course there are loads of genuine trolls (if that isn’t a contradiction in terms!) but it’s also great for MN, increases the value of advertising and, if the site is for sale, will increase the value.

Of course, maybe they are all trolls, but Occam’s razor kind of says that it wouldn’t be hard for employees of MN to quietly and anonymously start these threads which are very helpful for the site.

Of course we can never know the answer, but it is odd.

OP posts:
beigepaints · 31/08/2026 19:04

I don’t mind a troll thread if it’s funny because there are often funny replies.

But there are really odd ones like the one obsessed with short cycling shorts!

wellstopdoingitthen · 31/08/2026 19:04

Oh, I thought it was some clever method. 🤷‍♀️

As you were.

LydiaJayne · 31/08/2026 19:01

wellstopdoingitthen · 31/08/2026 19:00

What exactly is troll hunting? I’ve never quite figured this out.

It doesn't need any figuring out, it just means you post on the thread that you don't believe the thread is genuine

NoCommentingFromNowOn · 31/08/2026 19:01

Remember the intern who put screenshots of email addresses on Twitter or something? Emma Healey? Apparently she works for the civil service now. I just went down a mini rabbit hole while googling if the site was sold, and that’s one thing I found.

wellstopdoingitthen · 31/08/2026 19:00

What exactly is troll hunting? I’ve never quite figured this out.

EmeraldShamrock000 · 31/08/2026 18:55

Possibly the odd zombie thread booster. I doubt they start threads, as in big organisations there is always a whistleblower.
It wouldn’t be worth the consequences.

Beepen · 31/08/2026 18:55

One thing that infuriates me is the algorithm they use to decide which threads are shared on Facebook
Often these end up being troll threads that were designed to wind up and the thread link stays up on Facebook long after the troll thread.has been removed.

Or they are the kind of deeply personal threads where you think the op is likely to be quite upset to see it used by MN as a marketing tool on Facebook

I wish they were a lot more ethical and thoughtful about which threads they promote

OutOfTheOtherSide · 31/08/2026 18:53

Foolish1984 · 31/08/2026 14:41

How do you know they’re a ‘troll?’ Because you’ve just decided that they aren’t genuine? Why? Because they have a different opinion to you? Or have acted a different way than you would in a certain scenario?

Not a different opinion, they posted something that is factually incorrect and poster after poster has tried to explain why it's wrong but they just keep stating the same wrong response to everyone. To start with, I just thought they genuinely didn't understand but after other posters spelled the law out in fine detail and they still didn't get it, it has to be a troll either on the wind up or MN being controversial to trigger more posts.

Cora0 · 31/08/2026 18:53

Hardsell · 31/08/2026 18:50

I have noticed this on threads I have made. I get replies that get deleted when there was no issue with the replies

That’s because it’s all the same unhinged banned user. She makes multiple accounts per day, usually being absolutely horrible to OPs though occasionally she has normal posts sprinkled in. The other day she was ripping into a woman with a disabled child.

Obviously once reported they often mass delete all posts associated with the latest account.

Hardsell · 31/08/2026 18:50

NoCommentingFromNowOn · 31/08/2026 14:28

There’s one today that has ended with the OP calling the police on her mother, with inconsistencies from her thread yesterday and I’m currently having my posts on yesterdays thread deleted.

And you never get an explanation.

Someone else in site stuff is querying deleted posts as well.

I have noticed this on threads I have made. I get replies that get deleted when there was no issue with the replies

NoCommentingFromNowOn · 31/08/2026 18:48

Newbutoldfather · 31/08/2026 18:45

@Ileithyia ,

I have always wondered why they failed to sell it while the going was good!

Intelligent, generally affluent loyal client base…,but terrible IT and moderation. Crying out to be integrated into a larger social media company where they can manage it as a sub brand.

I guess it might still happen but I think it is a depreciating asset.

Oh Justine didn’t sell it? I heard she was about to sell it, it might have been last year? Were we all too naughty or something?

Newbutoldfather · 31/08/2026 18:45

@Ileithyia ,

I have always wondered why they failed to sell it while the going was good!

Intelligent, generally affluent loyal client base…,but terrible IT and moderation. Crying out to be integrated into a larger social media company where they can manage it as a sub brand.

I guess it might still happen but I think it is a depreciating asset.

OP posts:
Stickywillow · 31/08/2026 18:41

I'm absolutely certain they do. It's fairly obvious.

Ileithyia · 31/08/2026 18:41

If they want to increase and maintain engagement they need to fix the app so you go to your last read, or last posted reply on a thread. I lose interest if I have to scroll through hundreds of replies to find where I left off.

EmailsaysOOO · 31/08/2026 18:38

Newbutoldfather · 31/08/2026 18:33

@EmailsaysOOO ,

‘Just thought - if the OMG I shagged the vicar thread is a product of AI then it may not be such a bad thing.‘

That is quite ambiguous! Which isn’t a bad thing: it being a product of AI or shagging the vicar?!

Shagging the vicar - vicars need a bit of healthy exercise, as much as anyone else 😃

TemperanceWest · 31/08/2026 18:38

Dontlletmedownbruce · 31/08/2026 18:01

I don't think I'm good at spotting the bots or AIs. I don't understand who is behind the bots and why? There are some absolutely bat shit threads but I think they are actually crazy people or funny trolls because they are so unsubtle. The recent one saying Meghan Markle shouldn't have released a product after Dolly Partons death was bonkers, also a recent one where a poster kept insisting UK was in the midst of civil war.

Oh, the civil war type ones are very suspect. I have seen a few posts like that too. There is a lot of that sort of fear-mongering. I am sure the frequency increased after Russia invaded Ukraine.

Newbutoldfather · 31/08/2026 18:33

@EmailsaysOOO ,

‘Just thought - if the OMG I shagged the vicar thread is a product of AI then it may not be such a bad thing.‘

That is quite ambiguous! Which isn’t a bad thing: it being a product of AI or shagging the vicar?!

OP posts:
EmailsaysOOO · 31/08/2026 18:30

Just thought - if the OMG I shagged the vicar thread is a product of AI then it may not be such a bad thing.

Hardsell · 31/08/2026 18:29

Foolish1984 · 31/08/2026 13:31

No, I think everyone seems to think that because a scenario is unusual or hasn’t ever happened to them, that it must be a troll/MNHQ and can’t possibly be real…. A couple of times I’ve been in a situation or had a complex predicament and thought about posting a thread but haven’t as I knew I’d immediately be declared a troll! Simply because it was an unusual situation

Yep totally agree. Been there a few times.

Gowlett · 31/08/2026 18:12

Newbutoldfather · 31/08/2026 13:39

@Foolish1984 ,

I am not really saying just on the basis of a weird scenario.

It is the inconsistent language in the OP’s style, seeming either semiliterate or EAL and then starting to talk about misandry (for instance!).

It is also the long and detailed first post, the engagement with short further posts for a couple of hours and then vanishing into thin air, as the thread runs to 40 pages.

I’ve noticed the same, recently.
I’m actually going to flounce…

MN has been great, good advice.
But I don’t like this new reality!

It’s not just MN. It’s everywhere.
Most social media is quite boring.

I’ve decided to quit scrolling…
More reading, writing, chatting.

beigepaints · 31/08/2026 18:05

The Meghan Markle one was likely real, there are proper obsessives on the Royal board

Dontlletmedownbruce · 31/08/2026 18:03

SwirlyGates · 31/08/2026 16:49

Even if they do admit it, it boils my piss. People post on here to get responses from real people, not "I asked ChatGPT and it said..."

It annoys me too. Also the people who Google the definition of a word or Google a stat with little context and make a whole argument out of it. Because they are sooo clever they know how to use a Google search and no one else would think of that

LydiaJayne · 31/08/2026 18:01

OutOfTheOtherSide · 31/08/2026 14:28

I think she's probably right. I think a huge percentage are made up by mumsnet for the money making reasons you mentioned. I suppose the question is does it matter if we're daft enough to engage with it. I've spent the last 2 days going back and forth with a troll. I'd put money on that being Mumsnet. No idea why I do it!

How are you defining a huge percentage?

I don't know how many threads are started every day across of the different topics, there must be hundreds, you really think the majority are started by MN staff?

That cant possibly be true and how would they keep it quiet?

There must be loads of ex employees yet noone has ever confirmed they did that have they? Do you think there's a special highly confidential group of thread starters?

Dontlletmedownbruce · 31/08/2026 18:01

I don't think I'm good at spotting the bots or AIs. I don't understand who is behind the bots and why? There are some absolutely bat shit threads but I think they are actually crazy people or funny trolls because they are so unsubtle. The recent one saying Meghan Markle shouldn't have released a product after Dolly Partons death was bonkers, also a recent one where a poster kept insisting UK was in the midst of civil war.

EmailsaysOOO · 31/08/2026 17:52

@Newbutoldfather Yes the same scenario would indeed be treated quite differently if the sex were reversed. i think the levels of misandry on MN is depressing, especially how it's seen as normal. I'm not saying misogyny must be accepted but it's always sexism in one way that seems to be a problem here.

Yes there is a lot of harsh tackling of the Op. I've really only lurked for a very long time so maybe my memory isn't totally reliable here though. A bit of confrontation must spice things up a bit ( so long as I'm not involved).

And yes, frustrating when you wish the Op would return to a busy thread. Sometimes they do, after a long gap. Expect I miss some of those .