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AIBU?

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AIBU to think lifestyle expectations and spending habits have risen enormously?

523 replies

Hiredgun · 29/08/2026 20:16

For context, I’m a late 30s millennial. Grew up in Scotland.

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

Fast forward to today and it’s unbelievable what I see now.

Almost everybody drives a brand new car

Some of my friends go on multiple holidays per year. One is just back from her 7th trip abroad.

People buy properties and spend six figures immediately renovating them.

People are very fussy with wine. One of my friends only drinks champagne if doing fizz. Another will only drink certain types of Italian red wine.

I have a friend who spent 3K on a coffee machine and he recently asked if the coffee I served him at mine was single source.

Another friend wants me to go on a golfing holiday for a stag do abroad. Basic cost is £3K as it involves a private chef on a boat.

And cheese…. one of my friends only buys cheese from a deli. It’s beautiful but they’re spending a hundred quid plus a month just on cheese.

Some of my friends eat out 2/3 times per week. That was an average in a year for lots of people when I was a kid.

AIBU to question this? I know some of it may be debt but perhaps people’s expectations have risen enormously? Anybody else seeing this type of behaviour.

OP posts:
Rachelshair · 30/08/2026 16:25

thestudio · 30/08/2026 14:13

What do you mean 'outdated'? Many many more babies are in long-hours or full-time nursery than they were 20 years ago - and child development and attachment processes don't change according to consumer habits.

20 years ago childcare was completely normal. It was 2006, not 1950. Childcare vouchers for tax relief on childcare had been in place for years by then (thank you Gordon Brown).
If you want a childcare bashing thread start your own.

FirmSnake · 30/08/2026 16:16

thestudio · 30/08/2026 16:05

Very few babies were in full time nursery care at six months or less, or doing 8 till 6. Very very few.

How many 6 month olds do you think are in full time nursery now?

Hiredgun · 30/08/2026 16:13

SixtySomething · 30/08/2026 15:27

Oh yes, I loved that, too, especially the butterscotch one. But I think it was rare and not often in the shop!
Happy days!

Good times indeed!

OP posts:
thestudio · 30/08/2026 16:05

hangerups · 30/08/2026 15:29

@thestudioagain, mothers were working when I was young. Are you saying millions of adults have been damaged by this?

Very few babies were in full time nursery care at six months or less, or doing 8 till 6. Very very few.

glitterpaperchain · 30/08/2026 15:38

I agree. I saw a thread here recently where someone was trying to make a realistic budget for her becoming a SAHM to see if they could afford it. The comments were ridiculous, things that people considered 'basics' that needed budgeting for included regular trips to hairdressers and nails, an annual holiday abroad, gym membership.

If people can afford that stuff, great, but I found it surprising how many people considered 'basics' things I consider luxury or nice-to-haves.

hangerups · 30/08/2026 15:29

@thestudioagain, mothers were working when I was young. Are you saying millions of adults have been damaged by this?

SixtySomething · 30/08/2026 15:27

Hiredgun · 30/08/2026 13:10

That’s awesome.

A treat for me as a kid was a packet of Angel Delight. If it was the toffee one, my day couldn’t get any better.

Oh yes, I loved that, too, especially the butterscotch one. But I think it was rare and not often in the shop!
Happy days!

Goldenbear · 30/08/2026 15:20

Badbadbunny · 30/08/2026 15:03

I agree, people DID spend in the 80s and 90s. Me and OH went on lots of expensive holidays from the mid 80s to the mid 90s, i.e. Egypt, California, Kenya, etc., I bought a brand new car in cash in 991. We had mobile phones in the mid 90s, together with a video camcorder, I was buying home computers right from my first ZX80 in 1980, through to Commodores, etc and then PCs, bought my first "touchscreen" laptop around 1990. My brother was very similar, lots of "gadgets", a few very expensive electronic organs, etc. Work colleagues, friends and family were similar, lots of spending going on. I think you have to go back A LOT further to the times of no one spending anything except on necessities, i.e. maybe post war years through to the 60s and 70s. There was A LOT of optimism in the 80s and 90s, and with that, came people spending money. Some of that was a "reward" for coming out of the dark years of the 50s to 70s.

Actually, yes, that reminded me of all the various gadgets owned by us and many friends so Gameboy, Nintendo, first Playstation. My brother and friends wanted Nike Airs and labelled clothes. I went to the cinema regularly with my parents and friends. We would shop at John Lewis didn't think it was particularly 'wealthy'. Presents between my parents often bought at department stores. We weren't incredibly wealthy, lived in London suburbs and it was part of life.

TomatoGlut · 30/08/2026 15:19

Goatinthegarden · 30/08/2026 14:21

I dunno, I’m getting the Sunday afternoon blues about working again tomorrow and I’m thinking I could be pretty damn happy having picnics in the countryside if it meant I could go to work less.

I have massively downsized my life in order to give up work and have picnics in the countryside.
It's possible and I recommend it.

TomatoGlut · 30/08/2026 15:17

EveningSpread · 29/08/2026 22:28

I know this isn’t the angle of this post, but this does remind me of the claims older generations make about younger generations being frivolous now (expensive coffees, avocado toast, Netflix, and high end leased cars).

I’m not sure why people are so confused by this. We have a capitalist society. It functions by creating things we don’t need and persuading people to spend money on them. It’s more intensely like that than is was in the 1950s. There’s more stuff to spend money on now. Advertising etc exists to persuade people they need it. It works. It keeps going.

What I find interesting is the number of people who are confused about this set up. It’s not a secret that people’s desires for fancy cars, Nike trainers, posh burgers, sparkly nails, matcha lattes and seasonal home decor are created by companies who want your money.

The young people today buying this stuff aren’t any better or worse than the older generations who didn’t spend their money on this stuff cos it wasn’t available.

That said, we don’t own a car, or buy half the stuff I’ve just listed cos we realise it’s a load of crap. But you can’t really blame people who’ve fallen for it all when the economy relies on it.

Remember “eat out to help out”? Industries and jobs would fail if people didn’t spend their money on the tat they do today. It’s a tragedy, yes, but I don’t understand why it comes as a shock to people.

None of this is new.

The acquisitive capitalist society started in Georgian times. People wanting what the aristocracy had and businesses exploiting that fact. The Victorians were past masters at making cheapo copies of what the nobs had so that the middle classes could show off.

Dirt cheap crap imports have made acquiring crap easier.

The internet which simultaneously pushes the shite and widely makes fun of the gullible twats buying into it is all that's changed.

Jaimelefromage · 30/08/2026 15:15

OP as you’re in your late 30s I guess it’s the 90s you’re comparing today to. Have you done a similar comparison between the 1960s and 1990s? Or the 1930s to 1960s? I’d guess you’d see similar disparities there too.

claudiawinklemansfringetrimmer · 30/08/2026 15:14

almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

I’m in my early 30s and the above is all very normal amongst my friends. Only one I know with a new car gets them through work, and any major house work has been funded by inheritance. The friends who travel a lot tend to be the ones who don’t have kids or mortgages yet so are prioritising their spending there which is fair enough,

thestudio · 30/08/2026 15:12

hangerups · 30/08/2026 14:47

@thestudioI think it’s outdated to think a parent has to give up work to have a dc and then assume
years later they will get a job.

Again, babies’needs dont change with the economy. They still need what they need. We have to find another way around this that doesn’t sacrifice their security and development. Political ways, primarily.

Badbadbunny · 30/08/2026 15:09

Skippinglightly · 30/08/2026 14:59

I was a manager of a building society arrears department at the time, you are making very light of what was a heartbreaking time for many people who lost their homes. Many more were under incredible financial pressures which led to pressure in all other areas of their lives.

Yes, heartbreaking for the minority affected, but it was a minority, just a few hundred thousand homes out of many million homeowners, over the decade. Yes, each repossession was a travesty for the family affected, but the vast majority of homeowners didn't get repossessed. You have to look at National things on a National scale, not an individual scale.

Badbadbunny · 30/08/2026 15:03

Goldenbear · 30/08/2026 13:42

That's not reflective of what is actually happening though, the middle class is disappearing along with their disposable income. People may have spent their money differently in the past but they were definitely spending it on expensive items. When I met my DH he was only 23 and had just bought an iMac with. A blue transparent back, he also owned an iPod and wee both had expensive mobile phones. He was a postgraduate! We ate out and went out a fair bit to clubs, pubs. Clothes were about the same price if not more. As a teen in the 90s I would definitely go too restaurants with my Parents and they had much bigger home in a nice area of London. Even though DH and I are probably on more as a combined income we cannot do this and we live in a nice area but not in a detached family sized home with a big garden.
Equally, I gave my example of takeaways as not seen as a luxury item where I lived they were more something a bloke would get on his way home from the pub like in Only Fools and Horses. Even as sixth formers we would go to an Asian restaurant that was pretty cheap after we had left the pub on a Friday night!

I agree, people DID spend in the 80s and 90s. Me and OH went on lots of expensive holidays from the mid 80s to the mid 90s, i.e. Egypt, California, Kenya, etc., I bought a brand new car in cash in 991. We had mobile phones in the mid 90s, together with a video camcorder, I was buying home computers right from my first ZX80 in 1980, through to Commodores, etc and then PCs, bought my first "touchscreen" laptop around 1990. My brother was very similar, lots of "gadgets", a few very expensive electronic organs, etc. Work colleagues, friends and family were similar, lots of spending going on. I think you have to go back A LOT further to the times of no one spending anything except on necessities, i.e. maybe post war years through to the 60s and 70s. There was A LOT of optimism in the 80s and 90s, and with that, came people spending money. Some of that was a "reward" for coming out of the dark years of the 50s to 70s.

Skippinglightly · 30/08/2026 14:59

MademoisellePraline · 30/08/2026 13:56

Quite.

But then they can't bang on about how it was definitely so much harder for them. They cherry pick to completely distort the reality.

Oh I paid 15% (but I don't mention that's for two years on my £18k mortgage, whilst earning £7k a year)

However did they manage. Better life choices, obviously...

I was a manager of a building society arrears department at the time, you are making very light of what was a heartbreaking time for many people who lost their homes. Many more were under incredible financial pressures which led to pressure in all other areas of their lives.

hangerups · 30/08/2026 14:47

@thestudioI think it’s outdated to think a parent has to give up work to have a dc and then assume
years later they will get a job.

Mere1 · 30/08/2026 14:41

SouthLondonMum22 · 29/08/2026 20:20

As long as they can afford it, I don't really see the issue.

Totally different if they are going into debt over cheese though.

🤣

Hiredgun · 30/08/2026 14:38

MademoisellePraline · 30/08/2026 14:02

Same. Going out for a meal was something we dressed nicely for. If we were going out for dinner, it was for an occasion not because it was a Friday.

We went out for my birthday a couple of weeks back. Lovely long standing fine French seafood restaurant. £400+ for two including bubbly. Place was packed. On a Wednesday. One other birthday. Average age? 65.

I see this all the time. Some friends invite me to Michelin star restaurants like we’re gonna grab a couple of beers.

Maybe this is the other thing. When I first arrived in Edinburgh, there was maybe 1 Michelin star restaurant. Now there are many and dozens vying for that prize. Endless places to spend lots of money.

OP posts:
Hiredgun · 30/08/2026 14:35

AnonyMumAuDHD · 30/08/2026 14:14

Then I am wondering whether some are in the group of people in their age group who have received significant inheritances [or know that they will in due course]? Most of my peer group are only just beginning to inherit from parents - nothing came from Grandparents as they weren’t the generation that owned their homes (and none of them come from generationally wealthy families).

Many of my friends parents are in their 80’s, so the past property booms mean they they are sitting on valuable homes and, due to generous pensions/work benefits, also have healthy savings pots - but these haven’t yet trickled down to us yet. But that may not be the case for some of your friends, if grandparents have looked after them in their wills?? I think if you have inheritance (or realistic expectations of significant sums coming your way in due course) it can shape the way you spend (or choose not to focus on saving) and the life choices you make now?

A few have but it’s not enough to explain all that I see. It’s a combination of things. But at all levels I see extravagance on a scale that I didn’t see growing up. And I knew some fairly wealthy families then in my home town.

People rarely wait for big purchases, it happens so fast these days.

OP posts:
Goatinthegarden · 30/08/2026 14:21

Any1ForTennis · 29/08/2026 20:39

YANBU, so many people waste money then plead poverty by the end of the month. Each to their own though, everyone needs some treats in life or what's the point.

Thinking back to my Grand-Parents born around WW1, I doubt they ever set foot in a cafe with the intention of buying coffee which seems very sad. Days out always included a flask of coffee and homemade sandwich, so glad life is less dull for me.

I dunno, I’m getting the Sunday afternoon blues about working again tomorrow and I’m thinking I could be pretty damn happy having picnics in the countryside if it meant I could go to work less.

AnonyMumAuDHD · 30/08/2026 14:14

Hiredgun · 30/08/2026 13:15

Maybe not entirely the same but much of what you describe chimes with my main point.

Most of my friends have kids. In fact one couple have 4 and have just spent a huge sum renovating an old Victorian house.

Then I am wondering whether some are in the group of people in their age group who have received significant inheritances [or know that they will in due course]? Most of my peer group are only just beginning to inherit from parents - nothing came from Grandparents as they weren’t the generation that owned their homes (and none of them come from generationally wealthy families).

Many of my friends parents are in their 80’s, so the past property booms mean they they are sitting on valuable homes and, due to generous pensions/work benefits, also have healthy savings pots - but these haven’t yet trickled down to us yet. But that may not be the case for some of your friends, if grandparents have looked after them in their wills?? I think if you have inheritance (or realistic expectations of significant sums coming your way in due course) it can shape the way you spend (or choose not to focus on saving) and the life choices you make now?

thestudio · 30/08/2026 14:13

hangerups · 30/08/2026 12:18

@thestudioI think that very outdated plus young people are choosing to not even have babies.

What do you mean 'outdated'? Many many more babies are in long-hours or full-time nursery than they were 20 years ago - and child development and attachment processes don't change according to consumer habits.

Jaimelefromage · 30/08/2026 14:09

Vulturesoverhead · 30/08/2026 14:07

Is that repeatable debt (shopping clothes etc) or one off?

A kitchen. I have the money in an account earning 5%, while the kitchen is on 0% finance.
My point was just that the stats regarding debt don’t show the full picture. I know a lot of people who use debt strategically while their money is earning interest elsewhere.

Vulturesoverhead · 30/08/2026 14:07

Jaimelefromage · 30/08/2026 10:56

I have £13k ‘debt’. Interest free finance.

Is that repeatable debt (shopping clothes etc) or one off?

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