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AIBU?

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AIBU to think lifestyle expectations and spending habits have risen enormously?

523 replies

Hiredgun · 29/08/2026 20:16

For context, I’m a late 30s millennial. Grew up in Scotland.

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

Fast forward to today and it’s unbelievable what I see now.

Almost everybody drives a brand new car

Some of my friends go on multiple holidays per year. One is just back from her 7th trip abroad.

People buy properties and spend six figures immediately renovating them.

People are very fussy with wine. One of my friends only drinks champagne if doing fizz. Another will only drink certain types of Italian red wine.

I have a friend who spent 3K on a coffee machine and he recently asked if the coffee I served him at mine was single source.

Another friend wants me to go on a golfing holiday for a stag do abroad. Basic cost is £3K as it involves a private chef on a boat.

And cheese…. one of my friends only buys cheese from a deli. It’s beautiful but they’re spending a hundred quid plus a month just on cheese.

Some of my friends eat out 2/3 times per week. That was an average in a year for lots of people when I was a kid.

AIBU to question this? I know some of it may be debt but perhaps people’s expectations have risen enormously? Anybody else seeing this type of behaviour.

OP posts:
Hiredgun · 30/08/2026 22:49

Premierinnsleep · 30/08/2026 22:46

Are your friends aware that your life style and spending is markedly different from theirs?

I think you misinterpreted my above post. There is a lot of crossover hence why I know the details of what is being spent etc.

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Hiredgun · 30/08/2026 22:46

FirmSnake · 30/08/2026 22:39

Why won't you let your child try lobster? What an odd stand to take.

Maybe I’ll also order some caviar for her to start.

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Premierinnsleep · 30/08/2026 22:46

Hiredgun · 30/08/2026 22:43

No, I’m often invited. Sometimes I’ll pass due to time but also because I don’t want to spend that money on some things. And I organise some stuff that could be seen as ott.

But I’ve been to plenty hence why I know the details. I enjoy a lot of it but I try and pair things back. We all have our own little luxuries and I’m not sitting in judgement more asking an open question.

Are your friends aware that your life style and spending is markedly different from theirs?

Premierinnsleep · 30/08/2026 22:45

Hiredgun · 30/08/2026 22:38

Exactly, wife & two kids.

And are you excluded from restaurants / holidays with these friends because out of your price range?

you say didn’t know there were things called cappuccinos or lattes until I left home. and you are in your thirties 🤔

when you say you love vintage clothing…. For me?

Hiredgun · 30/08/2026 22:43

Premierinnsleep · 30/08/2026 22:29

Do these friends leave you out @Hiredgun ? Ie go to restaurants you can’t afford? Group holidays that are way out of your budget?

No, I’m often invited. Sometimes I’ll pass due to time but also because I don’t want to spend that money on some things. And I organise some stuff that could be seen as ott.

But I’ve been to plenty hence why I know the details. I enjoy a lot of it but I try and pair things back. We all have our own little luxuries and I’m not sitting in judgement more asking an open question.

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FirmSnake · 30/08/2026 22:39

Hiredgun · 30/08/2026 22:35

Thanks for sharing.

Yes, it’s not confined to one thing. I know people who lavish their pets with things. One keeps horses and has very expensive vet bills.

We try and rein it in with our kids but they pick up on things. Our oldest already wants to try lobster. I’m drawing the line at that 😂

A friend took his daughter to Disneyland Paris just because she was starting school. It’s just so different to what I recall from childhood.

Why won't you let your child try lobster? What an odd stand to take.

Hiredgun · 30/08/2026 22:38

Premierinnsleep · 30/08/2026 22:31

And what about you? Also married with children?

Edited

Exactly, wife & two kids.

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Hiredgun · 30/08/2026 22:37

Premierinnsleep · 30/08/2026 22:30

I would assume you were an octogenarian the way you refer to the current generation and your childhood.

As I said in an older post I’m an old soul with a love of vintage & retro things. Also huge interest and fascination with old ways.

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Hiredgun · 30/08/2026 22:35

WhitegreeNcandle · 30/08/2026 21:39

Totally agree with you. I’m in what I imagine is a rather unusual scenario. As I’m a farmer, I live in the same village I grew up in, as did my parents and my grandparents. My kids go to the same private school I went to.

As an 80’s child we had one day out in the summer holidays. The rest was playing at home or the park. And swimming once a week. Now, the when a play date is organised the parents take them to flip out, an aqua park or the cinema.

We didn’t spend a penny on the dog. Bit of kibble twice a day, jobs a goodun. Odd shot at the farm vet now and again for worms and fleas. Now, people have dog walkers, pay for kennels on holiday and have cameras to watch them with.

Eating out. As kids we had fish and chips a few times a year and occasionally a Sunday roast in a local pub for a birthday. Kids now expect wagamamas/pret/itsu.

I get we are moving in privileged circles but it’s the exact same privileged circle of the 80’s!

Thanks for sharing.

Yes, it’s not confined to one thing. I know people who lavish their pets with things. One keeps horses and has very expensive vet bills.

We try and rein it in with our kids but they pick up on things. Our oldest already wants to try lobster. I’m drawing the line at that 😂

A friend took his daughter to Disneyland Paris just because she was starting school. It’s just so different to what I recall from childhood.

OP posts:
Premierinnsleep · 30/08/2026 22:31

Hiredgun · 30/08/2026 20:14

Married with two kiddos as are most of my friends.

And what about you? Also married with children?

Premierinnsleep · 30/08/2026 22:30

I would assume you were an octogenarian the way you refer to the current generation and your childhood.

Premierinnsleep · 30/08/2026 22:29

Do these friends leave you out @Hiredgun ? Ie go to restaurants you can’t afford? Group holidays that are way out of your budget?

WhitegreeNcandle · 30/08/2026 21:39

Totally agree with you. I’m in what I imagine is a rather unusual scenario. As I’m a farmer, I live in the same village I grew up in, as did my parents and my grandparents. My kids go to the same private school I went to.

As an 80’s child we had one day out in the summer holidays. The rest was playing at home or the park. And swimming once a week. Now, the when a play date is organised the parents take them to flip out, an aqua park or the cinema.

We didn’t spend a penny on the dog. Bit of kibble twice a day, jobs a goodun. Odd shot at the farm vet now and again for worms and fleas. Now, people have dog walkers, pay for kennels on holiday and have cameras to watch them with.

Eating out. As kids we had fish and chips a few times a year and occasionally a Sunday roast in a local pub for a birthday. Kids now expect wagamamas/pret/itsu.

I get we are moving in privileged circles but it’s the exact same privileged circle of the 80’s!

Hiredgun · 30/08/2026 20:14

florence1234567 · 30/08/2026 18:46

You must mingle with extremely wealthy people.

I'm 39, we are homeowners (mortgaged) and have good jobs.

However we don't live this lifestyle that you describe and none of our friends buys coffee machines for 3k or eats out 3 times per week.

Married with two kiddos as are most of my friends.

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Hiredgun · 30/08/2026 20:12

MaeshoweDragon · 30/08/2026 20:10

Thing that gets me is we buy more but own less...
our (downloaded) music, books, films, magazines, the software on our home computers, the games on our consoles - all part of our digital footprint, single licence, that dies with us. The car being leased - again "ownership" doesn't continue.

A lot of money is being spent on stuff that dies with us. Some people are getting surprised by that.

This is technofeudalism….kinda worrying!

https://en.wikipedia.org/wiki/Technofeudalism

Technofeudalism - Wikipedia

https://en.wikipedia.org/wiki/Technofeudalism

OP posts:
MaeshoweDragon · 30/08/2026 20:10

Thing that gets me is we buy more but own less...
our (downloaded) music, books, films, magazines, the software on our home computers, the games on our consoles - all part of our digital footprint, single licence, that dies with us. The car being leased - again "ownership" doesn't continue.

A lot of money is being spent on stuff that dies with us. Some people are getting surprised by that.

Hiredgun · 30/08/2026 20:10

EveningSpread · 30/08/2026 19:11

Again, I just can’t understand why this is a surprise to you. You have all the same information about capitalist society available to you that I have. This is literally what we live in, and how it functions.

Yes but it’s the scale that it’s evolved at that surprises me in only my lifetime. Even fairly wealthy family members didn’t do some of the stuff I see now.

People having money and buying nice things is not new. But I see so much at all levels. Even friends with very modest jobs. People jumping on planes for weekends to Copenhagen or Oslo and living it up.

I made my OP not to be contentious or argumentative or indeed to castigate any of my wonderful friends for enjoying their lives. But I find it fascinating how things change and where it will go next. This is why I’m curious to get other peoples takes on what they see.

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thestudio · 30/08/2026 20:02

Jaimelefromage · 30/08/2026 18:15

The stat I gave you was children under 1, so encompasses those aged 6-12 months. 6% of children aged 0-12 months are in any form of formal childcare (nursery/childminder etc) for any length of time. So far fewer than 6% will be in full time nursery between 0-12 months.

Ok this is what I got from Google AI
Childcare and Early Years Survey of Parents and longitudinal cohorts show that approximately 15% to 23% of babies aged 6 to 12 months are enrolled in formal childcare. 1, 2]

That's higher than you got, but less than my impression. That's perhaps because I live in London. I walk past 3 nurseries on my way to work, and for reasons know lots of mothers of babies and toddlers - amongst those families nursery is absolutely the norm from nine months, and very common from six months.

London tends to be more extreme than other areas in all aspects of consumption though - but is also often the harbinger of what will become the norm elsewhere.

I think we're all in absolute denial tbh. British childcare is very different from that in Scandinavian countries where it's a requirement that childcare workers have a degree which includes the psychology of child development. It's a respected vocation. Childcare workers here are low paid and poorly educated and the turnover is huge.

My point is that what babies need is one or two consistent caregivers - that is an absolute and very well researched fact. Babies in any formal childcare setting cannot be getting that. As they get towards three, that need tails off - but a one to two year old in regular childcare, and especially for long days, will not be getting what they need according to the same very solid research.

I am a radical feminist, not a liberal one. I'm enraged that we've allowed capitalism/govts to persuade us that going back to work while an 18 yo goes through the motions of minimum care for our babies is some kind of empowerment. Real empowerment would be making the world of work - and the men who father those babies - adapt to the needs of both women and babies. That is something that we could force through political mobilisation, but we choose not to. It's so sad.

https://eprints.bbk.ac.uk/id/eprint/52587/1/52587.pdf

EveningSpread · 30/08/2026 19:17

GrannyTeapot · 30/08/2026 10:49

It’s capitalism.

Nailed it. Do people need a dictionary, or some books? They’re all on archive.org.

The internet is a marvellous thing if used for other things than ordering takeaways, leasing cars, or buying expensive holidays!!!

EveningSpread · 30/08/2026 19:11

Hiredgun · 30/08/2026 18:27

Maybe. Scotland was very different in the 90s.

But lots of people seem to identify with my main point in that lots of people these days are far more extravagant across the board.

Again, I just can’t understand why this is a surprise to you. You have all the same information about capitalist society available to you that I have. This is literally what we live in, and how it functions.

Jaimelefromage · 30/08/2026 19:10

EveningSpread · 30/08/2026 19:08

It shows how much “life” has become about “experiences”: which means “eating or drinking coffee in a fancy/instagrammable place”.

The aestheticisation of life is a really interesting phenomenon.

You’re assuming they took photos?
I like to drink coffee in nice coffee shops. I have never taken a photo of myself doing so, and I don’t have social media other than MN.

EveningSpread · 30/08/2026 19:08

ViciousCurrentBun · 29/08/2026 22:35

DS has been overseas twice this year and his GF has been overseas three times. They are going again in October. I mean they can afford it but it seems a lot plus they popped to the little cute cafe that has opened up round the corner to just try it, I just stick the kettle on.

It shows how much “life” has become about “experiences”: which means “eating or drinking coffee in a fancy/instagrammable place”.

The aestheticisation of life is a really interesting phenomenon.

florence1234567 · 30/08/2026 18:46

You must mingle with extremely wealthy people.

I'm 39, we are homeowners (mortgaged) and have good jobs.

However we don't live this lifestyle that you describe and none of our friends buys coffee machines for 3k or eats out 3 times per week.

Jaimelefromage · 30/08/2026 18:43

Hiredgun · 30/08/2026 18:42

Some are into wellness, myself included. Hiking weekends are common. Yoga retreats are popular and going abroad for marathons.

But the two aren’t mutually exclusive and can overlap.

Of course. Not really amongst my friends though.

Hiredgun · 30/08/2026 18:42

Jaimelefromage · 30/08/2026 18:32

Like I said, different circles. I have a lot of affluent friends but they’re all more into ‘wellness’ than aesthetics. Strength training, reformer Pilates, hiking etc.

Some are into wellness, myself included. Hiking weekends are common. Yoga retreats are popular and going abroad for marathons.

But the two aren’t mutually exclusive and can overlap.

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