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AIBU?

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AIBU to think lifestyle expectations and spending habits have risen enormously?

523 replies

Hiredgun · 29/08/2026 20:16

For context, I’m a late 30s millennial. Grew up in Scotland.

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

Fast forward to today and it’s unbelievable what I see now.

Almost everybody drives a brand new car

Some of my friends go on multiple holidays per year. One is just back from her 7th trip abroad.

People buy properties and spend six figures immediately renovating them.

People are very fussy with wine. One of my friends only drinks champagne if doing fizz. Another will only drink certain types of Italian red wine.

I have a friend who spent 3K on a coffee machine and he recently asked if the coffee I served him at mine was single source.

Another friend wants me to go on a golfing holiday for a stag do abroad. Basic cost is £3K as it involves a private chef on a boat.

And cheese…. one of my friends only buys cheese from a deli. It’s beautiful but they’re spending a hundred quid plus a month just on cheese.

Some of my friends eat out 2/3 times per week. That was an average in a year for lots of people when I was a kid.

AIBU to question this? I know some of it may be debt but perhaps people’s expectations have risen enormously? Anybody else seeing this type of behaviour.

OP posts:
DabOfPistachio · 30/08/2026 09:31

I think its your friend group tbh. I'm still as below and so are most of the people I know. .

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

hangerups · 30/08/2026 09:31

Monty36 · 30/08/2026 09:19

If you overstretch yourself you will get into debt.
Debt has become normalised. It was a complete anathema to older generations.
Lenders have exploited many by calling it ‘buying power’. It is debt.
So many people cannot afford the way they actually live.

Why do you think debt is exclusive to younger generations? Loads of older people lost their homes in the 80s/90s crash because mortgage lending was often less restrictive and many overextended themselves.

Gengha · 30/08/2026 09:30

I don’t think you’re wrong but I am surprised by how young you are! Even when I was young I felt a lot of people expected more than their parents had. Including me - my parents first home was a 1 bed tenement flat. When I bought my first house 26 years ago I wanted a 2 bed minimum with my own driveway etc. My parents have always had only one car. Since I started living with my now husband we always had two. We used to mainly have a UK caravan holiday but I wanted to go abroad. I think it’s always been there but maybe more pronounced now. It’s young girls with expensive perfume and make up that makes me roll my eyes. I’ve always used expensive make up and fragrance since I could afford to pay for it but things like Chanel are so expensive now, I’m not sure 18 year old me could have afforded Chanel products if I was 18 now! However when I was at school I was definitely boots 17, body shop and rimmel!

Hiredgun · 30/08/2026 09:28

Gurgletummy · 30/08/2026 09:10

You’re in your late thirties

you reminisce as though you’re in your seventies 😆

What can I say I’m an old soul with a love of vinyl, vintage clothes and Victorian architecture 😂

OP posts:
hangerups · 30/08/2026 09:28

Monty36 · 30/08/2026 09:18

No, I think you do.

No, it’s just how percentages work and because the average house price is now higher…

blahblah2347 · 30/08/2026 09:27

I had the same thought the other day 😂 I cannot fathom all the new cars - I presume some are company cars? I have multiple friends who've got in terrible debt because they have "drive a range rover" as a goal. I find it terrifying. I also find it baffling how much people spend on their weekly shop too! Maybe I'm just tight

ForeverDelayedEpiphany · 30/08/2026 09:26

My parents are pretty comfortably retired, and I had a lovely middle class upbringing, which meant foreign holidays and good food, so eating out quite regularly. They've got plenty still now so they often go on four or five holidays a year, and I always say they are the most well travelled people I know.

But I'm fully aware that I won't ever have this lifestyle unless my DH and I are earning at least £30k more (! And that isn't something that is very likely)

One of my friends who is constantly redecorating his large house and seems to change his car on a yearly basis once told me his partner anc his brother who both live with him have had a lot of debt in the past. I guess that some people's lifestyle is not always funded by their salaries.

Jaimelefromage · 30/08/2026 09:26

Gurgletummy · 30/08/2026 09:10

You’re in your late thirties

you reminisce as though you’re in your seventies 😆

I know, I’m older than the OP and certainly remember my parents spending money on frivolous stuff when I was a kid!

rathersleepy · 30/08/2026 09:23

I do think some things have got excessive and it’s a bit keeping up with the Jonses. But things like nice coffee etc can make life more enjoyable. Lots of older people spend their retirement doing exactly this.

notacooldad · 30/08/2026 09:23

You have described my younger colleagues ( mid 20s to early 30s) colleagues are on an average North west salary and husbands are similar. One difference was that I voted only get a 25 year mortgage years ago. These days they have 25 year mortgage and have used help to buy schemes. They have loans for their new BMWs and holidays in Dubai.
Its a different world for me. When weve talked about debt they just shrug and say life is for living.
I, on the other hand couldn't live like that. I'd begrudge the amount of interst they are paying on things.
I dont owe anyone a penny. I do use credit cards but for the benefit they provide and then fo a balance transfer.

*I think you’ve just moved somewhere more affluent, stealth boast? I disagree and dont think it is a stealth boast at all. I live in what is classed as a deprived area and our council always comes up on government surveys about poor towns so I cant claim to be from a rich area. My colleagues talk openly about their lifestyle and how its funded!

eatreadsleeprepeat · 30/08/2026 09:22

Yes, I see it and am bemused but then I am a generation older than you.

dontthreatenmewithagoodtime · 30/08/2026 09:20

daisyfallout · 30/08/2026 09:15

Maybe that's the difference. I don’t like hiring cars, or really driving at all when I'm on holiday, so I just uber at the destination when and if we need it. It's ridiculously cheap in a lot of Europe. We're also very light travellers, backpacks only. Not even for financial reasons, I just absolutely hate the whole suitcase logistics operation, and flip flops can always be bought for a few euros.

I can understand about hiring the car, my husband has happy to drive and it meant we could explore and go on nice day trips. Though it also meant our villa was cheaper as it wasn't so convenient to get to.

I wouldn't buy new clothes and shoes abroad to throw them away though, that seems very wasteful.

Monty36 · 30/08/2026 09:19

If you overstretch yourself you will get into debt.
Debt has become normalised. It was a complete anathema to older generations.
Lenders have exploited many by calling it ‘buying power’. It is debt.
So many people cannot afford the way they actually live.

Redburnett · 30/08/2026 09:19

I am always surprised at TVs now. Ours is not even a SMART TV, it has a Firestick. And why would I want a bigger better one when i only watch for about an hour a day?

HollyhocksandPeons · 30/08/2026 09:19

Your friend spent 3K on a coffee machine? Is your friend Nicola Sturgeon? But seriously, you are absolutely right. Several months ago I went to Scotland. In a corner shop in a scheme I saw Grey Goose vodka and Laurent-Perrier champagne being sold. You are absolutely right in your suggestion.

Monty36 · 30/08/2026 09:18

hangerups · 30/08/2026 09:17

@Monty36way to miss the point! 😆

No, I think you do.

dontthreatenmewithagoodtime · 30/08/2026 09:18

hangerups · 30/08/2026 09:05

My granny used to get her hair set every week, again something I could never justify. I think a lot of what we spend on has changed but spending itself has always been a thing.

OMG a blast from the past. My primary school teacher would go every Friday lunchtime to get her hair set.

Now I think about it, what a bizarre ritual.

hangerups · 30/08/2026 09:17

@Monty36way to miss the point! 😆

Monty36 · 30/08/2026 09:16

hangerups · 30/08/2026 09:09

Costs have gone nuts. My mother permanently tells of the 10% interest rates, and we don't know how good we've got it at 4%
Yes mum, but your house cost 50p for fuck sake. And your wages were higher in proportion to the house prices. 10% of sod all is sod all. 4% on £750k is a LOT.

Yes, this is always ignored. A low % of a high amount is still a lot of money!

Don’t buy a house costing £750,000.
When my father purchased his first house it made him sweat. The risk. People were used to renting. This was putting his family into debt. Buying a home was not usual. The price is ludicrous to us now. But to him then, comparative to income, and only one income, it was a lot. To afford it and what he thought was a better life for his family he had to personally change a short commute to work to a very long one. They had to move out to where the property was cheaper.

daisyfallout · 30/08/2026 09:15

dontthreatenmewithagoodtime · 30/08/2026 09:02

Our flights to Spain were hundreds for all 5 of us. That was with Wizz Air and we bought months in advance after thoroughly checking prices. We paid for checked luggage though, I refuse go abroad for a week with my family and cram everything into a tiny case.

We also hired a car which came to £500 (not including petrol).

Food and alcohol was much cheaper there though.

Maybe that's the difference. I don’t like hiring cars, or really driving at all when I'm on holiday, so I just uber at the destination when and if we need it. It's ridiculously cheap in a lot of Europe. We're also very light travellers, backpacks only. Not even for financial reasons, I just absolutely hate the whole suitcase logistics operation, and flip flops can always be bought for a few euros.

whymadam · 30/08/2026 09:14

RosaNovella · 29/08/2026 20:26

Well average household non mortgage debt is 16-18K

THIS.

Alittlefrustrated · 30/08/2026 09:13

Yes, and many people have no concept of how people lived in the 70's and earlier, whilst they begrudge older people their pensions and apparently blessed lives 🤯 They have no idea how stupid they sound to those generations.

Sartre · 30/08/2026 09:12

I agree. I was thinking about this with Christmas events the other day. Tickets go on sale in August so bang in the middle of everyone surely being skinted by the summer holidays and school uniform - great. The amount they charge is then astronomical, unbelievable in some cases. I do have 5 DC but even if I only had the average 2 some of these events would set me back £200, as I have 5 I’m looking down the barrel of £400- 500. This was panto and the polar express btw. The panto cost is so much I just cannot justify it.

northernballer · 30/08/2026 09:12

RosaNovella · 29/08/2026 20:26

Well average household non mortgage debt is 16-18K

Jesus really? Does that include car finance or just bog standard debt? I don't think I'd sleep if I owed that much!

Dancingsquirrels · 30/08/2026 09:12

I think expectations have changed

When I bought my first flat, I used a cardboard box (covered in wrapping paper) as a bedside table. And the flat had no central heating, dishwasher etc. I have happy memories but looking back, it was very basic

When my niece bought her first flat, she wanted everything brand new and shiny

It's good that some standards have improved. Living with a couple of tiny fan heaters wasn't fun. But the cardboard box worked v well