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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to think lifestyle expectations and spending habits have risen enormously?

523 replies

Hiredgun · 29/08/2026 20:16

For context, I’m a late 30s millennial. Grew up in Scotland.

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

Fast forward to today and it’s unbelievable what I see now.

Almost everybody drives a brand new car

Some of my friends go on multiple holidays per year. One is just back from her 7th trip abroad.

People buy properties and spend six figures immediately renovating them.

People are very fussy with wine. One of my friends only drinks champagne if doing fizz. Another will only drink certain types of Italian red wine.

I have a friend who spent 3K on a coffee machine and he recently asked if the coffee I served him at mine was single source.

Another friend wants me to go on a golfing holiday for a stag do abroad. Basic cost is £3K as it involves a private chef on a boat.

And cheese…. one of my friends only buys cheese from a deli. It’s beautiful but they’re spending a hundred quid plus a month just on cheese.

Some of my friends eat out 2/3 times per week. That was an average in a year for lots of people when I was a kid.

AIBU to question this? I know some of it may be debt but perhaps people’s expectations have risen enormously? Anybody else seeing this type of behaviour.

OP posts:
Gurgletummy · 30/08/2026 10:38

Hiredgun · 30/08/2026 09:28

What can I say I’m an old soul with a love of vinyl, vintage clothes and Victorian architecture 😂

Not cheap!

You and your friends don’t sound particularly compatible!

PancakeCloud · 30/08/2026 10:35

dizzydizzydizzy · 30/08/2026 10:31

According to this article foreign travel is dramatically cheaper than in the 1970s but not quite as cheap as in the 1990s.

in May, I flew to Lanzarote for £42.48 return - thank you EasyJet! Their hand luggage limit is fairly generous and I am good at packing light. It is a 4-hour flight. I don’t know how EasyJet can do it for so little money.

I suspect backpacking may not be as affordable as it used to be. I wouldn’t be surprised if hostels and train fares have become relatively more expensive.

www.which.co.uk/news/article/whatever-happened-to-cheap-holidays-aH1Sv3Q3Wz02?utm_source=chatgpt.com

I think this really depends. Before kids I did loads of very very cheap travel - found flights for £10, stayed in hostels etc. I know many people who still do monthly holidays and they’re generally doing it v v cheaply.

SixtySomething · 30/08/2026 10:34

Hiredgun · 30/08/2026 08:30

Coffee came in jars when I was a kid. I didn’t know there were things called cappuccinos or lattes until I left home.

The problem is once you get a taste of something better, it’s hard to go back. But there’s a balance somewhere right.

In the early seventies, for a treat , my mother would make nescafe with warm milk or condensed milk with brown sugar. It tasted delicious!
I'm unsure that your standard Starbucks etcetera is really much better. 🙂

I think 'treat' is the important word here. I'm not sure people really have treats any more, just habits.

dizzydizzydizzy · 30/08/2026 10:31

Mapletree1985 · 30/08/2026 09:58

I wouldn't say foreign travel is more affordable. I'd say people expect a lot more comforts. We backpacked, slept in trains, took frightening local buses, ate bread and fruit from the local supermarket and stayed in cheap fleapits. You could do that very cheaply, but that's pretty much gone now.

According to this article foreign travel is dramatically cheaper than in the 1970s but not quite as cheap as in the 1990s.

in May, I flew to Lanzarote for £42.48 return - thank you EasyJet! Their hand luggage limit is fairly generous and I am good at packing light. It is a 4-hour flight. I don’t know how EasyJet can do it for so little money.

I suspect backpacking may not be as affordable as it used to be. I wouldn’t be surprised if hostels and train fares have become relatively more expensive.

www.which.co.uk/news/article/whatever-happened-to-cheap-holidays-aH1Sv3Q3Wz02?utm_source=chatgpt.com

PancakeCloud · 30/08/2026 10:29

LlynTegid · 30/08/2026 10:02

It starts at a young age hence my wish that some things were stopped. Nursery graduations, school proms, for example.

You sound miserable.

PancakeCloud · 30/08/2026 10:28

PistachioTiramisu · 30/08/2026 09:35

I think a lot of it is that people have lost the concept of saving up to buy something they want/need, rather than put it on a credit card. When my parents got married and bought their first house, all the furniture was either given to them or bought second-hand (and my father was a doctor, so reasonably well-paid). I can remember how overjoyed my mother was when they could finally afford a fitted carpet in the sitting room!

I have to say I have always had new cars, apart from my very first, and have always saved up and paid for them. That is my 'thing' - I've lost interest in holidays, never liked eating out much, don't drink coffee or have takeaways.

I do think younger people fritter money away without much thought and also I think that using cards to pay rather than cash has made it 'easier' to spend money.

Honestly though, what’s wrong with a credit card?

Say you need a new sofa. You could save for six months and have no sofa / an uncomfortable sofa for six months. OR you could get a credit card with an interest free period, buy the sofa on day 1, sit in comfort and pay it off over six months. Same outcome except you don’t have a sore bum for six months.

BunnyLake · 30/08/2026 10:28

Goldenbear · 30/08/2026 10:12

We had fresh coffee when I was growing up in the 80s and 90s. The freeze dried granules are not that great for you. There are more people interested in good food now and that costs money.

Google says “Freeze dried coffee is not bad for you. It’s made from real brewed coffee with the water removed, so it contains the same antioxidants and less caffeine than drip coffee.”

The only concern would be how much sugar or cream you put in it.

It’s like the freeze dried fruit in Special K or astronauts eating freeze dried food.

Jaimelefromage · 30/08/2026 10:24

RosaNovella · 30/08/2026 09:57

I think what you are describing is things becoming normalised
Daily coffee is just daily coffee vs having on on a friday as a treat

Back in the day we had F&C on fridays only, then shopping with mum on a Saturday , I would buy a Jackie magazine and a rinse in and out hair colour had to be rinsed out by school on Monday!
There was a divide, it was something to look forward to
Now theres this dissatisfaction with e erything, people purchasing their entire personalities
Ive cut back, one item a month but it can be high end , using what Ive got
Bizarrely theres far more enjoyment in choosing and pondering than just randomly buying things

Fish and chips on ‘Fridays only’ is more takeaways than my family has today.
Shopping once a week is more shopping than my family does today!

WellConfusedandDazed · 30/08/2026 10:23

Yes, yanbu. Everyone wants luxury. I blame social media, influencers, celebrity worship etc. Are you really that surprised?

Jaimelefromage · 30/08/2026 10:22

LlynTegid · 30/08/2026 10:02

It starts at a young age hence my wish that some things were stopped. Nursery graduations, school proms, for example.

My child’s nursery graduation didn’t cost a penny 🤷🏻‍♀️. It was just a bit of fun. They stood up and sang some cute songs about starting school.
Is there anything you would stop for the older generations, or is it just the younger ones who you don’t think should do nice things?

AnonyMumAuDHD · 30/08/2026 10:21

Hiredgun · 29/08/2026 20:16

For context, I’m a late 30s millennial. Grew up in Scotland.

Back then, almost nobody had a brand new car. People went abroad once a year if they were lucky. Eating out was very rare, maybe a handfull of times per. Getting a new kitchen was rare as was buying most household items. Kids often got cast off clothes from their siblings. Coffee & wine were basic.

Fast forward to today and it’s unbelievable what I see now.

Almost everybody drives a brand new car

Some of my friends go on multiple holidays per year. One is just back from her 7th trip abroad.

People buy properties and spend six figures immediately renovating them.

People are very fussy with wine. One of my friends only drinks champagne if doing fizz. Another will only drink certain types of Italian red wine.

I have a friend who spent 3K on a coffee machine and he recently asked if the coffee I served him at mine was single source.

Another friend wants me to go on a golfing holiday for a stag do abroad. Basic cost is £3K as it involves a private chef on a boat.

And cheese…. one of my friends only buys cheese from a deli. It’s beautiful but they’re spending a hundred quid plus a month just on cheese.

Some of my friends eat out 2/3 times per week. That was an average in a year for lots of people when I was a kid.

AIBU to question this? I know some of it may be debt but perhaps people’s expectations have risen enormously? Anybody else seeing this type of behaviour.

Sorry for quoting but going through each of the things yo list and none of that is ‘expected of middle class life’.

I am pretty wealthy as are most of our friends, but older than your group with children10 years younger than you: private schools, 4-5 star holidays yes, but none of what. You describe is expected marries to what we and our friends - and therefore their uni/post uni children have experienced.

We have good cars (BMW etc, but rarely are these new, they are usually under 4 years old snd second hand.) and yes, we have two; we have ONE very nice family holiday a year, but DH goes on a boys golf weekend, took the kids skiing for a few years in feb, gather in a UK city to watch cricket once a year - all down on a budget, Air BnB or staying over at friends. We have NEVER eaten out more than once a week, and even when it was once a week it was likely with a kids eat free at pizza express/prezzo, though there was a period when a Friday night takeaway was the norm (but I now resent the £80 cost for a curry that is 60% onion charges £3.50+ for a rice portion etc, so won’t do that any more. £11.50 for a takeaway meal for 2 at M&S, Waitrose or Sainsbury's, etc so two of these leaves £10-15 for a bloody good bottle of wine and will comes in at half the price). We don’t do daily coffees - we spent £400 on a proper coffee machine 3 years ago instead, as did friends, we all visit each other and bring pastries to share. Or we buy the frozen bake at home ones from farm shops for a fraction of the price and sit in our gardens with our dogs having taken our hounds on a group walk (so no taking them to cafes and annoying folks without dogs, either).

Cheese from a deli? At £100 a month? So what? We spend £10 2-3x a month from M&S on their luxury cheese counter (£7.50-11.50 for a selection box), buy sushi at £20 for most weeks - but so what? Your friend could clearly do it more cheaply but who cares if they happen to love eating cheese and biscuits as their main meals of an evening? My kids love a cheese board and cold meats with fresh sourdough and chutneys. The rest of the time the kids are knocking up omelettes, and eating Iceland curries and Chicken tenders made in the air-fryer.

The only people I knew doing the 7 hols a year are either retired or the ones who actually worked for 6m in temp jobs and then travelled for 3-6m (back packing) and then repeated it the next year. No-one I know can afford the time off work for 7 holidays a year. Yes, some of us like city breaks now the kids are older, but these can be done cheaply - many of my friends who are not M/C (painter/decorators, nannies etc) also do the regular city break thing.

None of our generation, thank fuck, were into the ludicrously expensive stag/hens abroad - though I did go to Amsterdam with friends/sisters ahead of my wedding for a girls weekend and ONE night was my ‘hen’. It was the usual annual group holiday in which we took an evening out for the hen/stag. DH went to Barcelona for his. 3star hotels/bnbs. No frills, no spa days and matching outfits, just a small group of 6-8 friends and family having a weekend away.

And my kids have no expectations of anything different. So, I think your friends are not actually representative of most M/c people - or any that I know. They may be single/unencumbered by kids and trying to make the most of the last few years before they settle down to start a family, though even then I’d be surprised as most people will be squirrelling away a chunk fo cash for mortgages/deposits etc.

RosaNovella · 30/08/2026 10:20

Goldenbear · 30/08/2026 10:12

We had fresh coffee when I was growing up in the 80s and 90s. The freeze dried granules are not that great for you. There are more people interested in good food now and that costs money.

The 90s was the good food era, Nigella, Nigel, Gordon, Jamie became popular and serious " foodies" emerged
.
Most weekends away were based around the restaurant you wanted to try.
Its mostly tripe now, the quality is dire
Agree about the coffee, everyone had a cafetiere or french press

Monty36 · 30/08/2026 10:19

hangerups · 30/08/2026 10:17

@Monty36 I don’t understand your point about endowment mortgages?

Am sorry that you don’t.

Redburnett · 30/08/2026 10:19

The issue of attitudes and age is interesting, we absorb some of our parents' values despite advertising and other pressures. Like my siblings I tend to be quite frugal, and that comes from our parents growing up in wartime (never throwing anything away, mending stuff etc). Interestingly my own now adult DC have some similar values, running old second hand cars for example with no interest in new ones.

BunnyLake · 30/08/2026 10:18

rathersleepy · 30/08/2026 10:15

Instant coffee is disgusting, I wouldn’t stoop that low. I would have tea if I couldn’t afford decent stuff. We don’t buy coffee out much anymore. Use decent ground stuff. We’ve had the same coffee machine for about 10 years though.

Filtered coffee isn’t for everyone, it gives me stomach ache. Wouldn’t stoop so
low - god’s sake you sound ridiculous.

FirmSnake · 30/08/2026 10:18

I'm in my 30s and don't know anyone who lives remotely like that.

My granny went to the hairdressers every week for most of her life, and my granddad the pub most days. People used to rent household appliances, now we're told we're being irresponsible if we put them on pay in 3. Swings and roundabouts. Every generation has their frivolities.

hangerups · 30/08/2026 10:17

Monty36 · 30/08/2026 10:05

Not everybody had an endowment mortgage strange though that may seem.
And the interest rates were around 15% at one point. Not 10%.

@Monty36 I don’t understand your point about endowment mortgages?

Toastietoastie · 30/08/2026 10:17

YANBU, funded either by good jobs, inheritance or debt. Everything is about keeping up with the Joneses, which to be fair I think had been going on for decades just on a different level.

A lot of people around me seem to use klarna or credit cards for everything. I'm sorry, but I am not "paying in 3" for a coat from ASOS. You save and buy it or do without.

A friend of a friend is a school teacher so 30-40k a year in our area and is dripping in designer gear and new outfits constantly as well as several holidays - cruises, long haul etc. Not sure how she is funding that but it's none of my business.

rathersleepy · 30/08/2026 10:15

Instant coffee is disgusting, I wouldn’t stoop that low. I would have tea if I couldn’t afford decent stuff. We don’t buy coffee out much anymore. Use decent ground stuff. We’ve had the same coffee machine for about 10 years though.

hangerups · 30/08/2026 10:15

@Monty36sorry are you saying people in their late 70s & 80s aren’t old?!

Redburnett · 30/08/2026 10:14

I find our materialism depressing in terms of saving the planet and our children's futures. We have had our kitchen replaced once in 30 years. I was horrified then at the heap of waste presumably going to landfill.

Goldenbear · 30/08/2026 10:12

We had fresh coffee when I was growing up in the 80s and 90s. The freeze dried granules are not that great for you. There are more people interested in good food now and that costs money.

Monty36 · 30/08/2026 10:12

hangerups · 30/08/2026 10:04

You said it was complete anathema to older generations?

Im intrigued as to what you class as old. Is it based on biology or feels?

I am thinking of my parents generation. People who were alive during the Second World War. They saved to buy.
The next generation were introduced to debt via the credit card. Debt being ‘normal’ grew in popularity to an extreme degree in the 1980’s. And as you rightly point out turned back and bit people badly.
Debt has continued to grow. And is considered normal now. It was not always so. And I worry people have learnt no lessons from the past at all.

catspyjamas1 · 30/08/2026 10:07

InBedBy10 · 29/08/2026 20:26

I blame social media. Everyone thinks they should be living like a Celebrity now.

A friend of mine went on 6 holidays last year. She also admitted, after a few drinks, that shes drowning in debt. O think alot of people are in the same boat. They want the champagne lifestyle on proseco money.

They want the champagne lifestyle on proseco money.

Love this.

BunnyLake · 30/08/2026 10:07

RosaNovella · 30/08/2026 10:01

Ive gone back to a ceramic dripper
Got sick of fancy coffee machines that needed even more stuff to buy to descale and clean them.
It broke and couldnt be repaired and I felt sick at buying another one to landfill so £10 on a white ceramic dripper, its a lovely morning ritual with paper filters
Coffee is single origin though Wink

I do try and buy a decent quality instant (I don’t particularly like filtered and only drink it black and sugarless), but I admit I have never thought about its source (coffee not figuring much in my life). Obviously it must be more ethical to get single source (I’m guessing) so I should be more aware of what I’m buying, as I have no idea 🫤