Sometimes it is a free tick box; but often it's done as a default with the instruction to 'just get in touch to let us know if you want to change this'.
Whatever the potential benefits to the customer of auto-renewal, companies will always want/push for it, as it then takes the power from the customer's hand and puts it firmly into theirs.
It's the exact same principle as with free trials of subscriptions, where you have to cancel if you don't want to start paying once the free period runs out. You would think that, if what they're selling is so great, people would be clamouring to sign up permanently and start paying, to avoid losing it; but virtually no companies have this confidence in the value of their product nowadays, nor the desire for customers to have made the 100% active choice to keep buying it.
It's kind of like the modern digital equivalent of the Britannia Music Club - where it's assumed that you will want to buy whatever they want to sell you, unless you let them know; although at least you don't have to go to the effort and expense of sending them your choice not to buy something from them in the post now... I bet plenty of companies would still love this to be the case, though, if they thought they could get away with it (and had mechanisms to deal with the extra admin at their end).
Personally, if ever I see a company where they have a big, simple, prominent link on their homepage saying 'click here to leave us/cancel', that tells me that A, they are a highly reputable company with integrity, that only wants customers who fully and actively consent to stay with them; and B, are probably the kind of company whose offer is strong enough that very few people do choose to leave them - at least for reasons of dissatisfaction (very different if you can no longer afford it or you're notifying them of a death etc.).
None of this 'you must phone us and then be given the ultra hard sell for us to persuade you to stay, coupled with us putting coercive obstacles in your way to prevent you from achieving your wishes'.