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The tradwife movement

169 replies

Chocaholick · 11/04/2026 21:49

AIBU to find the ‘tradwife’ movement absolutely horrific?

Essentially it’s a small core of women with deep internalised misogyny, who are making £££ by pretending they don’t work and indoctrinating young women to be ‘submissive’ to men and wait on them hand and foot, while feeding the manosphere and emboldening its members. It uses Christianity to brainwash followers into believing it’s God’s will for husbands to basically treat their wives like servants and ‘lead them’, and imposes a very long list of ‘duties’ on women while all that is expected of men is to work a job (like they wouldn’t be if they were single!).

It seems to be really catching on, even here in the UK.

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Batmanisaplaceinturkey · 12/04/2026 08:55

Lots of posters need to stop blaming women (feminism) for the state of play at the moment. It's not feminism that caused high house prices and the cost of living issues ffs.
It's men (capitalism) actually!

Goldenbear · 12/04/2026 08:53

ApplebyArrows · 12/04/2026 07:46

The mid-twentieth century was an odd time where household appliances had started to significantly reduce household labour, but wider social shifts meant middle-class families could no longer afford to keep servants. This had big effects on the nature of women's work both in the home and out of it.

I get the impression that tradwives tend to be going less for "the 1950s" and more for a sort of romanticised nineteenth century rural America?

As ApplebyArrows highlights, I think of American housewives with this movement. Surely, it's religious credentials really are rooted in white Puritan Christianity. I mean the Puritans left England for religious freedom, they had a literal belief in scripture, the desire for a 'city upon a hill' where only their values and notion of community existed. The Puritans literal belief in scripture meant that men were superior to women as th God of the Bible was male. Women were subordinate beings and expected to serve their husbands but also to behave differentially to all Puritan men.

Batmanisaplaceinturkey · 12/04/2026 08:52

One theory is that this movement is being pushed in order to free up the remaining jobs for the men after AI has decimated the jobs market. Removal on the Equality Act promised by Reform will further this aim.

helpfulperson · 12/04/2026 08:47

CucumberCool · 11/04/2026 22:09

Weren't most 1950s housewives on drugs?

Or 'mothers little helper' - gin.

5128gap · 12/04/2026 08:45

Moltencheese · 12/04/2026 07:46

Excellent post

I think trad wife is a luxury belief, almost like cosplaying, because women in the past fought for women to have equal pay, education, the vote, the right to own property, to divorce if necessary, the establishment of refuges and charities, to claim benefits and child maintenance if they do find themselves a single parent, to have access to birth control, for marital rape to be illegal etc. women can choose a trad lifestyle but are not trapped as women in the past could be (and women currently are in oppressive countries) They need to be careful not to discredit these rights or pull the ladder up behind them, just because they’ve found a rich man prepared to keep them in a lifestyle they’re happy to go along with while everything’s going well.

It certainly is a luxury belief.
It takes a particular kind of privilege to believe that the only reason women are struggling to juggle paid jobs with domestics is because feminists lied to them. To believe that if feminism hadnt 'done a number on us' we'd all be able to manage on a single wage and could stay home while our men earned enough to keep us.
Women who imagine the two job family is a lifestyle choice created by feminism, who can't conceive of the idea that women needing to earn money has been the case for lower income and WC women forever; who have the gall to in their ignorance, criticise feminists who have done so much to improve the lives of women who work to eat; who see work as an option affluent women are being pressured to choose...
They are very privileged indeed.

UniquePinkSwan · 12/04/2026 08:41

I don’t care what people do with their own lives

Stnam · 12/04/2026 08:38

I have always assumed these women get turned on by having a dominant husband but don't feel it suits the image of tradwife to admit that.

2021x · 12/04/2026 08:33

I don't know.. I am quite happy for the women getting paid and for them to keep the money :)

Feminism fought for equal which includes the equal right to be a twat online.

I draw the lines at MLMs though- I think they are toxic as fuck.

Goldenbear · 12/04/2026 08:25

Lucelulu · 11/04/2026 22:29

Statistics I’ve looking at lately suggest that 61percent of women worked in the early 1950’s - not necessarily full time, most part time. They were frequently refused contracts for employment as they were so likely to get pregnant soon

Is this in the UK? Anecdotally, my parents told me only one female relative of the post war generation worked as she was a Landlady of a pub, she was my Great Auntie. My Granny had to give up her job as a Milk delivery person as the men were given the jobs following returning from the war. My other Grandma was probably considered middle class and again had to stop working (to be fair her office job was tied up with the War) when her husband returned home.

LifeIsShambolic · 12/04/2026 08:19

greenteaandlimes · 11/04/2026 23:24

THIS
I’m a feminist of course, but even I can see how much feminism has failed and actually betrayed women - we have more demands & expectations on us than ever before in history, and are given less time to be mothers with our children than many of us would like. It’s no real surprise why some women would want to opt out of this wage-slavery-plus-motherhood-household slog. I can certainly see the attraction of being able to focus on my children & home.

I think this hits the nail on the head, whether it is as a result of feminism or capitalism as another poster pointed out.
It is often said women cannot have it all but they can most certainly do it all and I feel that in my (very tired) bones.
I grew up with the expectation that I would naturally get a full time job at 16 and start supporting myself which I did...I am 42 now and apart from two short maternity leaves (6 months and 5 months) I haven't found a way around being a cog in the machine yet.
I work full-time, I have (almost) raised two children (youngest 16 soon) and kept a clean, tidy and well run home for over two decades. I am weary and the health issues are starting to take a toll, if I have a quick Google most are brought on by extended periods of stress or made considerably worse by it.
The idea of pottering around at home, keeping it nice and having dinner ready for the family sounds idyllic!!! Right now if I could sign up to be a trad wife I would quite honestly jump at the chance! No decisions to make (heaven, I am sick of thinking for everyone), keeping house (I do that anyway around full-time work), making healthy, nutritious meals (do that anyway)....it sounds lovely!!! Especially if you are not married to a dick head.
I agree as a movement it is ridiculous, especially the amount of money they earn on social media which is hypocritical and defeats the object but I can see why younger women are attracted to the idea in principle....they have grown up seeing their mothers do everything and are pushing back against that lifestyle in their own way.

meganorks · 12/04/2026 08:19

Obviously i think its horrendous bullshit. But ultimately it is just about people trying to monetise the Internet. And the easiest way to do that is to be controversial. If you get people arguing online you get more interaction and therefore can make more money. So in terms of you saying its 'catching on', I think mostly it is 'getting attention' rather than young women buying into it.

Fimofriend · 12/04/2026 08:18

GirlWednesday · 11/04/2026 22:01

I suppose it’s a choice. If it appeals to some people then fair enough.

I’ve worked with some young women who have said that they feel as though feminism has done a number on them. They complained that they now feel as though they have to work when really they’d rather be at home spending time with their kids and keeping the house clean.

Obviously it’s good that women have the opportunity to work if that’s what they want to do, but we have to respect that not all women want that.

I recently read somewhere that women in the 1950s were happier than they are now so maybe there’s something in it.

It wouldn’t be for me but I can kind of see the appeal. As long as it’s a choice then there’s no exploitation?

Well, it has been well documented that in the 1950s a lot of housewives popped valium as if it was candy so yes and no. They were less happy without the Valium but with .....

Coffeeandbooks88 · 12/04/2026 08:18

underthehawthorntree · 11/04/2026 22:54

I find it so bizarre when people trot her out as an example of Tradwives...she's very clearly a businesswoman and has a wealthy husband and family. The only "trad" stuff she does is have a load of kids and make all her own food. She very openly has a huge team of assistants and staff. There's literally nothing submissive about her life...she just has enough money to be able to potter about making bread in between her multi million pound business and attending events.

The only grim thing was comments from her husband basically that as soon as she was no longer pregnant he wanted her pregnant again.

frozendaisy · 12/04/2026 08:17

CucumberCool · 11/04/2026 22:09

Weren't most 1950s housewives on drugs?

Yep “mummy’s little helper”
swigging Valium with gin

those were the days

Passaggressfedup · 12/04/2026 08:12

Some women are just spoilt and have a very entitled view of the world. What they want is a rich husband who is happy to take care of his wife and children so that said wife can have a yummy mummy lifestyle, although without the pressure of remaining yummy!

They want the benefits of a man dealing with all the stresses of life whilst they get to have fun mostly but don't want the downfalls that comes with it, ie. a man who makes most of the decisions unilaterally, who wants a trophy wife, and who wants to continue that same lifestyle when she has enough and wants to rid of him.

ProudAmberTurtle · 12/04/2026 08:10

Number of Christian trad wives in the world who choose in some areas to submit to their husbands: A few thousand

Number of Muslim women in the world who are forced to wholly submit to their husbands: About 600 million

Muffinmam · 12/04/2026 08:09

horrifiedandunsure · 11/04/2026 21:50

Check out ballerina farm if you want to see modern day slavery dressed up as instagram goals 🤢

I thought people were being unnecessarily mean to her but then I watched how her husband had absolutely destroyed her life and made her into a slave.

Covingcrisis · 12/04/2026 08:06

I’m not advocating the tradwife movement but I can absolutely see why it appeals to people. Two income households becoming the norm has meant house prices have increased because people have been able to afford to pay more.

one professional salary could have supported a family working 40 hours a week with a reasonably nice lifestyle - house, car, holiday every year. Now a lot of families are working 80 hours a week between them and paying huge amounts of money for childcare to be in the same or worse position as that family on one wage 60 years ago. Being at home to look after your children and family yourself is seen as a luxury, and wanting to do that is seen as anti feminist. The majority of men now expect their wives to work, however socially the woman is still seen as responsible for maintaining the house, doing the majority of child rearing and housework.

Some women (including me) choose to work part time, and are then faced with the corresponding career stagnation and slower progression. As these women are “only” part time there is very much the expectation that they will carry the majority of the household/child caring load.

I am not advocating for all women to be housewives or stay at home mothers, I really enjoy my career and do find it fulfilling. I am also very grateful that I have the choice. But it makes me angry that one average professional wage cannot support a family the way that it could a couple of generations ago. I think a lot of people would like for that to be possible whether it was the man or woman working or perhaps both part time.

this social shift has also meant the loss of the village in many ways - female relatives would have been at home and available to help with children, and also volunteer benefiting their communities. There is a real volunteer crisis currently and that impacts all kinds of things - playgroups, libraries, hospital befriending, care of elderly relatives, lots of things which make a community welcoming and a nice place to be. There used to be women at home who would watch out the window as children played with friends. Most parents now (including me) wouldn’t allow their children to play out on the street because there isn’t that supervision. Children now are missing time with their primary caregivers, and spending more time with the iPad than having enriching experiences with an adult which again has negative societal effects. One of the reasons I went back to work after maternity leave was I felt lonely - but if my female relatives and friends had been off work too I would have found it much more enjoyable and been more supported.

To me feminism is about women having the choice to work or be at home but for many there isn’t actually a choice - they have to due to living costs. Now we are expected to do everything women of the past were, and work on top of it. Of course it’s much easier to run a home with modern technology and appliances, but it’s baffling really that we have all these time saving devices and yet families are working more hours than ever before.

all of that to say - I can see why the unrealistic trad wife content appeals to exhausted mothers of young children who like the idea of not having to worry about bills, make nice meals and have the time to put themselves together everyday. It is an unrealistic trope but I think a lot of women are exhausted and think at least then I’d only have one job not two! (Home/kids + career)

TeenagersAngst · 12/04/2026 08:05

horrifiedandunsure · 11/04/2026 23:04

If you read her accounts, she has no actual help. She spends weeks in bed recovering. He owns an airline and got her an apron for her birthday when she asked for a holiday. She was going to be a dancer and he trapped her

He doesn’t own an airline, his father does.

She admits working too hard and ending up in bed recovering but she has not said she has no staff. You see them quite frequently in her videos.

She has loads of kids, as did her parents, and do all her siblings, because she was raised Mormon. I don’t agree with it, but the idea he forced her into it is not reasonable.

The only point you made I would agree with is her aspirations to be a ballerina were influenced by him - she has sort of spoken about this and the Times ran a feature on them a year or two ago which went into some of this although she subsequently hotly denied it and said the journalist had misinterpreted their life.

Lurkingandlearning · 12/04/2026 08:00

I agree with @GirlWednesday it should be a choice and there be no exploitation , but I think it has to be a scrupulously well informed choice. What contingencies are in place for the 50% chance their marriage will fail? Highly unlikely that will given equal consideration as couples preparing for standard marriage seldom thrash that out.

Also, what happen if leading the wife became dictating to her, enforcing rules and what be the consequences for her for disobeying the rules.

Obviously ignoring these things would also be a choice, if they are even noted. But I think in time these women will find they are let down by this lifestyle way more than they were ever let down by feminism.

SalmonOnFinnCrisp · 12/04/2026 07:55

horrifiedandunsure · 11/04/2026 21:50

Check out ballerina farm if you want to see modern day slavery dressed up as instagram goals 🤢

Yes but also no.

She earns more than her husband and pays teams of people. She is promoting it but she is not living it herself.

She has 2-3 nannies NO DOUBT.

Who the fuck is rearing 8 kids while she's asking quiches in a cookery school in Ireland. Yes the kids are in Ireland but still.
..

shes also now spoutong bollocks about them being coparents...
I couldnt roll my eyes harder.

It's utter bullshit but teenage girls will buy it and it is dangerous.

In the same way my friends and I believed posh Spicewas just disciplined and exercised and wouldnt listen to our parents when they tried to explain she had an ED and a bolt-on tit job.

No shade to posh... also think tradwives are way more harmful than the bad body image issues millennials were let with from 90s/00s media

The tradwife movement
Newforspring · 12/04/2026 07:53

horrifiedandunsure · 11/04/2026 23:04

If you read her accounts, she has no actual help. She spends weeks in bed recovering. He owns an airline and got her an apron for her birthday when she asked for a holiday. She was going to be a dancer and he trapped her

She has a TON of help! Teachers for the schoolhouse they have, interior designers she openly references, house organisers, a farm staff of at least 20-30 between the store and the packaging plants and all the rest. She shows her hair and makeup artists, a Nike ad director made their first promotional reels, it’s been professional from the start. She’s very open about it! She likes a certain aesthetic and has a lot of kids (her mom and sister do too, it’s not an alien concept to her) and references things like their staff Christmas party and shows the filming team often. I went through a stage of being wtf and now I find her kind of bizarrely charming, she’s doing her thing while other people project on to her.

Do you really think she didn’t have staff for this?

m.youtube.com/watch?v=bRJwYlE-Ya0

ApplebyArrows · 12/04/2026 07:47

ApplebyArrows · 12/04/2026 07:46

The mid-twentieth century was an odd time where household appliances had started to significantly reduce household labour, but wider social shifts meant middle-class families could no longer afford to keep servants. This had big effects on the nature of women's work both in the home and out of it.

I get the impression that tradwives tend to be going less for "the 1950s" and more for a sort of romanticised nineteenth century rural America?

No perhaps I am wrong on the latter point. Maybe what I have seen of it is not typical.

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