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Original poster

'Fat Free' gelato in Amorino - that's not fat-free at all!

42 replies

allchange5 · 23/03/2026 11:27

I realise this is hardly a world crisis but...

Does anyone know the gelato place 'Amorino' (there are a few in London, not sure if it's nationwide though)? They have a whole range of gelatos and sorbets - one of which is labelled as "100% fat free yogurt."

AIBU to expect this to be what it purports to be - ie. 'Fat free yogurt?'

As it turns out, it's not 'fat free' at all. Rather, less than 10% of it is 'fat free yogurt powder.' The rest is basically full fat milk and whatever else is in all the other gelatos displayed in this shop.

On this basis, they may as well advertise the strawberry or mango or any other fruit varieties of their gelato as 'fat free' - on the basis that fruit is fat free.

Again, not a world crisis, but I'm surprised they can get away with advertising something as 'fat free' when actually there are about 9g of fat per 100g. Don't trading standards have laws around this type of false product description? No nutritional info is visible in the shop.

OP posts:
KeeleyJ · 23/03/2026 13:01

Sounds like they are being truthful but its sneaky advertising.

Would be like me selling a Xmas cake marketed as 100% nut free cake but then covering it in marzipan.

KaiserSozeHall · 23/03/2026 12:59

FasciolaHepatica · 23/03/2026 12:52

That is a list of flavours. In that case, the 'flavour' is 'Yogurt 0% fat' because that is what has been mixed with the base gelato.
It seems pretty clear to me.

I'd agree with this - it being a "flavour" but tbh they could be clearer.

Whether a yoghurt flavouring has fat in or not isn't really relevant to the flavour so it'd be easy to assume they mean the actual product there.

BillieWiper · 23/03/2026 12:55

It's a rip off. I bet they don't even use cream in it as calling it gelato means you can put any old shite in there. If you wanted fat free you should've gone for the fruit ones. But again its probably mostly sugar and chemicals.

FasciolaHepatica · 23/03/2026 12:52

That is a list of flavours. In that case, the 'flavour' is 'Yogurt 0% fat' because that is what has been mixed with the base gelato.
It seems pretty clear to me.

OccasionalHope · 23/03/2026 12:49

Definitely misleading. Report to trading Standards?

Scampuss · 23/03/2026 12:43

allchange5 · 23/03/2026 12:36

You can also order it on Uber Eats. It appears in a list of options like this -

That is definitely misleading.

Original poster
allchange5 · 23/03/2026 12:41

In the shop, there are about 20 varieties and this is the only one advertised as '0% fat.' Which I think is very misleading and I'm surprised they get away with it.

OP posts:
Original poster
allchange5 · 23/03/2026 12:40

For some reason - it's a 'sensitive image' (might load later).

Anyway, the point is, it does not state 'gelato flavoured with 100% fat free yogurt.' Just 'Yogurt 0% fat.'

Again, they could claim the mango is '0% fat' on this basis. But they don't,

OP posts:
Original poster
allchange5 · 23/03/2026 12:36

You can also order it on Uber Eats. It appears in a list of options like this -

'Fat Free' gelato in Amorino - that's not fat-free at all!
OP posts:
KaiserSozeHall · 23/03/2026 12:22

OP hasn't posted a picture or link so not sure how I can tell how it's being advertised -
Is it the same thing as Scampuss's picture at 11.36?

Wickedlittledancer · 23/03/2026 12:19

I also think some confusion op, it is not advertised as fat free, it’s advertised as containing fat free yoghurt. Which is very different.

Scampuss · 23/03/2026 12:10

allchange5 · 23/03/2026 11:44

But less than 10% is actually 'yogurt.' There is probably a higher percentage of strawberry in the strawberry flavour, yet they don't advertise that as fat free, just because strawberries are fat free.

In their fridge, there are about 20 or so varieties of gelato and this is the only one that states 'fat free.' I think most people would assume it 100% fat free frozen yogurt in the absence of any other info.

But they're not advertising the gelato as fat free. They're just stating that it has fat free yoghurt in it, hence the word with.

KaiserSozeHall · 23/03/2026 11:59

Interesting - how did you find this out?
There's one near me recently opened (not London) and it's always empty - but it has been cold I suppose.

I think it would depend how it was advertised. I vaguely remember someone raising with some agency (ad standards?) a 80% cocoa icecream like a Magnum because the 80% cocoa referred to the chocolate coating only - but it was dismissed as the customer would reasonably be expected to know that the claim referred to the chocolate only and not the whole product.

But I think in this case most people would assume the 0% fat applied to the whole product, not one aspect of it.

Could try contacting the ASA if you have an example of the claim? You can't contact Trading Standards directly any more.

Original poster
allchange5 · 23/03/2026 11:44

But less than 10% is actually 'yogurt.' There is probably a higher percentage of strawberry in the strawberry flavour, yet they don't advertise that as fat free, just because strawberries are fat free.

In their fridge, there are about 20 or so varieties of gelato and this is the only one that states 'fat free.' I think most people would assume it 100% fat free frozen yogurt in the absence of any other info.

OP posts:
Scampuss · 23/03/2026 11:36

It looks to me like it's advertised as yoghurt flavour, not actual frozen yoghurt (which wouldn't be gelato).

'Fat Free' gelato in Amorino - that's not fat-free at all!
Original poster
allchange5 · 23/03/2026 11:35

Well, there are many fat free frozen yogurts so I would have assumed it was something along these lines?

OP posts:
SpottyAlpaca · 23/03/2026 11:32

Why on earth would anyone want to ear ‘fat free’ gelato? That sounds disgusting. It must be full of emulsifiers, stabilisers & goodness knows what other nasty UPF crap.

Real ice cream for me, please.

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