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Original poster

This ad from 1975 is atrocious!

65 replies

TrashHeap · 22/03/2026 19:46

I think YouTube clips embed here, so please watch this, and then tell us what you think:

Love's Baby Soft commercial, 1975

"Innocence is sexier than you think..."

- YouTube

Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.

https://youtu.be/l7IP5SV6GqQ

OP posts:
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Boomer55 · 23/03/2026 16:29

Different times. 🤷‍♀️

namechangeabc123 · 23/03/2026 16:21

That's quite sick, but it hasn't stopped me from wanting the body mist

Original poster
TrashHeap · 23/03/2026 15:54

KimberleyClark · 23/03/2026 14:41

This shampoo ad from 1975 - don’t think they’d make it now.

https://m.youtube.com/watch?v=hX7Kj0j2qWQ&pp=ygUUU3VwZXJzb2Z0IHNoYW1wb28gYWQ%3D

Bloody hell.

OP posts:
ErrolTheDragon · 23/03/2026 15:13

KimberleyClark · 23/03/2026 14:41

This shampoo ad from 1975 - don’t think they’d make it now.

https://m.youtube.com/watch?v=hX7Kj0j2qWQ&pp=ygUUU3VwZXJzb2Z0IHNoYW1wb28gYWQ%3D

Good griefConfused

SerendipityJane · 23/03/2026 14:33

Maybe this explains why "alternative" comedy emerged in the 80s ?

Ben Elton had a while routine about how misogynistic advertising was. As you'd expect it was 1000 wpm. My thumbnail memory was him rattling on from the point of view of a girlfriend on the phone ...

".... hand on, I've just got to go down on a Flake ..."

(In what may explain a lot of the Serendipity household mindset, my DMs take on the Flake advert was that it was set in a field of poppies which is where you get opium from.)

AgnesX · 23/03/2026 13:34

Yuk, both now and then. Things have changed in 50 years in the advertising world thank goodness.

2dogsandabudgie · 23/03/2026 13:08

Butchyrestingface · 22/03/2026 19:57

What is the target user group - babies or adults? I couldn't work it out. Confused

The product is for adults. I can't remember that advert either and agree with pp that it probably wasn't aired in the UK.

catipuss · 23/03/2026 13:07

We would have just laughed, so outdated even then, but I don't remember seeing it either.

Gonnagetgoingreturnsagain · 23/03/2026 13:00

Yeah lots of suggestible adverts round then.

CaptainMyCaptain · 23/03/2026 12:57

Butchyrestingface · 22/03/2026 19:57

What is the target user group - babies or adults? I couldn't work it out. Confused

I think it's body spray etc for adults that smells like Baby Powder. I was an adult in 1975 but didn't have a TV so didn't see the ad fortunately. I think it would have been considered creepy then.

Original poster
TrashHeap · 23/03/2026 12:45

Bananarose · 23/03/2026 07:10

This is awful.
is it real or AI cause it sounds like the tangerine 🍊 twot that ruins America.

It's very real unfortunately.

Someone I follow on socials was talking about the way ads for baby products were marketed in fairly recent years, and honestly the wording and imagery has been very questionable, especially with what we know now about a certain island riddled with paedo oligarchs etc. The coding for this stuff has always been there, but now it's hypervisible.

OP posts:
Squirrel60 · 23/03/2026 10:38

I see what you mean! That lady was gorgeous but SOOOO CREEPY!

Sarita Gislason was only 21 when she did that advert, but was made up to look younger! She was also the same model in various other adverts for the same brand, with wigs, different makeup, and so on, often made up to look like a child!

1dayatatime · 23/03/2026 08:57

Bananarose · 23/03/2026 07:10

This is awful.
is it real or AI cause it sounds like the tangerine 🍊 twot that ruins America.

I also don't like Trump - but I think it's stretching credibility to blame him for this advert.

Bananarose · 23/03/2026 07:10

This is awful.
is it real or AI cause it sounds like the tangerine 🍊 twot that ruins America.

StarryStaryNight · 23/03/2026 01:18

That commercial is really bad, is it for real? Or a jokey thing?
Loves Baby Soft-it smelled like baby powder, they made Loves Lemon Soft also.

BreakingBroken · 23/03/2026 01:14

I loved the smell of Love’s and certainly being in Canada and a teen I would have remembered that ad.
I wonder if it’s been altered?

Isittimeformynapyet · 23/03/2026 01:07

ChickpeaCauliflowerSalad · 22/03/2026 20:07

I agree, I wonder if it's even genuine?!

Show quote history

Yeah, it's like a spoof of itself, isn't it.

Firefly1987 · 23/03/2026 01:04

Oh this is awful, even for 70s standards. I know the worlds moved on and all but there really are some things that wouldn't not be creepy in any decade.

Isittimeformynapyet · 23/03/2026 01:03

ChickpeaCauliflowerSalad · 22/03/2026 20:06

Me too & me either

The Cadbury flake one where she was lying in the boat used to disturb me!

only the flakiest, creamy chocolate, tastes like chocolate never tasted before...

urgh

Show quote history

It was "Crumbliest" chocolate.

Lavenderandbrown · 23/03/2026 00:56

Ahh yes loves baby soft perfume. I think the tag line was innocence is sexier than you think.
now what I remember is my DM and her best friend (who is still alive) despising the Enjoli ad with the slogan I can bring home the bacon fry it up in a pan and never ever ever let you forget your a man cause I’m woman..

notallymcbeal · 23/03/2026 00:44

Livelovebehappy · 23/03/2026 00:21

You could literally write a book about inappropriate stuff in the 70’s. It happened. It doesn’t now. Just like locking women up in mental asylums for getting pregnant before marriage, or men having page three girls on their backboards in offices, or Benny Hill running around chasing half naked women and slapping their arses, etc, etc, etc. The world evolves and fortunately learns mostly from past misdemeanours.

Benny Hill didn't chase half naked women, they were chasing him - along with vicars, policemen and various other characters. It was humour, and the women who worked with him had only good things to say about him.

Floatlikeafeather2 · 23/03/2026 00:24

UnctuousUnicorns · 23/03/2026 00:04

https://danaclassics.com/pages/loves-baby-soft
Seems like the products were real, but a U.S. thing.

The Timote adverts - in the UK at least - absolutely did not feature a woman with "her tits out". The pp must have dreamt that. TT woman wore a white dress and had really thin hair, as I recall. Mine was - still is - three or four times thicker, and I didn't even use the stuff.

I remember the Timotei ads and they were very wholesome - a very blond woman in a floaty white shift type thing, wading through a meadow of moon daisies. Not a bare boob in sight.
The Baby Soft range (it's a fragrance, among other things) still exists in the States so it seems that generations of young American girls have been made to believe that smelling like a baby is the way to be desirable.