Biscoff - Bang Average but with Great Marketing

57 replies

Lynchpinny · 19/03/2026 13:15

Biscoff biscuits - they’re a bit rubbish really aren’t they?

I mean, they aren’t horrible. But they’re no better than a digestive, and hob nobs are miles better.

So there it is - rubbish, but with a good marketing team.

AIBU?

OP posts:

AgnesX · 19/03/2026 13:26

Speculoos are lovely little biscuits especially with a coffee, but I don't see the excitement of the spread tbh.

Lomonald · 19/03/2026 13:25

My friend has a small home baking business her biscoff cheesecake phase was a low for me, thankfully it seems to be passing!

Lostsadandconfused · 19/03/2026 13:23

Agreed, I don’t get the hype but Biscoff flavoured everything is everywhere.

Lomonald · 19/03/2026 13:22

tangobravo · 19/03/2026 13:20

Ugh I agree, they're horrible! Weird plasticky/smooth texture and sickly af. Give me a Fox's cream biccie instead anyday

Fox's cream now that is a biscuit 😋

Bjorkdidit · 19/03/2026 13:20

Who says they're anything but average?

My vote for 'PR better than reality' is the Magpie cafe fish and chip shop in Whitby.

To anyone from Yorkshire they're just nothing special ordinary fish and chips but to any London based features writer who's never had decent fish and chips they're out of this world.

tangobravo · 19/03/2026 13:20

Ugh I agree, they're horrible! Weird plasticky/smooth texture and sickly af. Give me a Fox's cream biccie instead anyday

Lomonald · 19/03/2026 13:19

I don't like them I put them in the same category as Oreos taste of nothingness but every where, I saw a biscoff egg and it gave me the irrational rage Dh likes them so we have them begrudgingly in the house !

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