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AIBU?

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Original poster

Biscoff - Bang Average but with Great Marketing

57 replies

Lynchpinny · 19/03/2026 13:15

Biscoff biscuits - they’re a bit rubbish really aren’t they?

I mean, they aren’t horrible. But they’re no better than a digestive, and hob nobs are miles better.

So there it is - rubbish, but with a good marketing team.

AIBU?

OP posts:
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pinkpony88 · 19/03/2026 22:24

GlassHalfFullplease · 19/03/2026 13:52

Oh god rich tea were always those biscuits everyone avoided, I remember in the 90s people dunking then in their tea as an attempt to give them some flavour. They taste of nothing.

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My Mum used to give me them when I’d had an upset stomach so I just associate them with that 🤢

GrinchoftheNorth · 19/03/2026 22:13

Loved them when I only ever got one at the hairdressers. Nice little treat. Now they're everywhere and they're shit. Don't get me started on the horror of a spreadable paste of it.

SwedishSayna · 19/03/2026 21:33

Spare a thought for those of us who can't eat dairy -and therefore nearly every biscuit known to man is off limits, so when provided with biscoff as the option you have to look pleased even though they aren't very nice.

Original poster
Lynchpinny · 19/03/2026 21:29

Now we’ve covered Biscoff, I’d like to also cover the marketing triumphs that are Pimm’s (shit weak sangria) and Aperol (bitter, so so bitter).

OP posts:
DataColour · 19/03/2026 19:08

I quite like a Lotus biscuit. There's a tiktok "hack" where you insert lotus biscuits into Greek yogurt and leave it in the fridge for a couple of hours and it's meant to taste like biscoff cheesecake. I've never had biscoff cheesecake but I did try this recipe and I was rather nice.

GellerYeller · 19/03/2026 18:55

I’ve said this here before but it’s a real pet peeve of mine when people make a muffin or cheesecake then just serve it with a whole Biscoff, biscuit or chocolate bar stuck out of the top.
To me this is like making a nice cottage pie then slamming a pork pie on top as garnish. I don’t get it.

Yuasa · 19/03/2026 18:29

Agree. A marketing triumph. The biscuits are perfectly nice but nothing amazing but they’ve ignited this whole biscoff as a flavour trend that I don’t get - somehow manages to be simultaneously OTT sickly and really boring. I tried a chocolate bar filled with the Biscoff paste recently and it was so sweet it was actually quite horrible.

nutbrownhare15 · 19/03/2026 18:26

I've always wondered why anyone would want Biscoff flavoured cakes.

GellerYeller · 19/03/2026 18:23

I like the biscuits but not the sickly spread or any other iteration- Biscoff cheesecake etc.
Oreos used to be good, now they taste bland and the filling is a greasy nothingness instead of creamy.
There are better fish and chip places in Whitby. Last time we went to the Magpie the tables were so close, the back of my chair was touching the person’s behind me. food was fine but it’s overhyped IMHO.

IsItSnowing · 19/03/2026 18:07

I love them and the spread. I could eat far too many of them but try not to. I'm vegan so they're a nice treat. I ate them before the recent hype though.

Original poster
Lynchpinny · 19/03/2026 17:59

Biscoff crème eggs need to be killed with fire. A colossal misstep.

OP posts:
Notonmyclock · 19/03/2026 17:05

I love Biscoff/speculoos and am delighted that I don't have to go on holiday to get them easily. They remind me of childhood family holidays when we'd get excited about things like speculoos biscuits, exotic jam flavours, the massive stationery section in French supermarkets, and a lemonade called Pssht (or something similar).

Oreos are disgusting.

GlassHalfFullplease · 19/03/2026 16:57

Catisheavyonmylap · 19/03/2026 15:18

I bought some biscoff cadburys eggs - don’t make my mistake, it just doesn’t work!

Anything Cadbury is disgusting, and they don't use biscoff, it is some sort of vile cream.

nomas · 19/03/2026 16:38

YANBU, the most rubbish biscuit ever.

The look of the Biscoff spread makes me heave.

I would take supermarket own brand Nice biscuits over Biscoff.

thenightsky · 19/03/2026 16:35

Oblivionnnnn · 19/03/2026 15:17

The word speculoos just makes me think of getting a smear test 🤣

Thank goodness its not just me then. Grin

Disturbia81 · 19/03/2026 16:19

Yeah the biscuits are blah but I love the spread.

Rick steins fish and chips is my contribution.. really expensive but the chips were the worst I’ve had. Took ages to get an expensive shit meal because the hype and therefore queue were huge

Went to a normal chippy the next day and they were amazing.

Original poster
Lynchpinny · 19/03/2026 16:12

Fizbosshoes · 19/03/2026 15:41

I have the same theory about Shakespeare, I think he must have had a great publicist! 🤣

Hard disagree, and I reckon he would’ve been underwhelmed by Biscoff too.

OP posts:
Julen7 · 19/03/2026 16:11

I like them as I think of them as the dieter’s biscuit, I can have them with a coffee and feel I’m not having loads of calories. Could be deluding myself about that though.

BotterMon · 19/03/2026 16:09

Biscoff is food of the devil. It seems to have crept into everything.

Lotus biscuits have been around for almost 100 years but the UK seems to have only just discovered the flavour.

BrimfulofSacha · 19/03/2026 16:05

I quite like the biscuits but they aren't my first pick. The spread is vile though. It's just so oily

CeeJay81 · 19/03/2026 16:02

The biscuits arent that great really. The spread on the other hand is like crack! I only buy it occasionally cause its so unhealthy and I can polish off a jar in no time! Biscoff cheesecake is also very yummy too.

Fizbosshoes · 19/03/2026 15:41

I have the same theory about Shakespeare, I think he must have had a great publicist! 🤣

phoenixrosehere · 19/03/2026 15:25

LindorDoubleChoc · 19/03/2026 14:10

I can't think of a single advert for Biscoff. Where might I have seen one?

Same.

I don’t recall ever seeing them in an advert either.

I’m wondering if it is because they have a signature look to them like Oreo’s, Ferrer Rocher, etc.. that it may seem like it.

I’m fine about Biscoff.

Nutella however.. ugh. It taste horrible to me. The awful aftertaste puts me off of it. It reminds me too much of some type of artificial sweetener.

Catisheavyonmylap · 19/03/2026 15:18

I bought some biscoff cadburys eggs - don’t make my mistake, it just doesn’t work!

Oblivionnnnn · 19/03/2026 15:17

The word speculoos just makes me think of getting a smear test 🤣