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Lush - how do they get away with charging so much?

263 replies

Marissa5 · 13/03/2026 09:37

I've never shopped at Lush before. Not my kind of thing and they're a bit of an odd brand. However I just asked a friend what her child wanted for his birthday, and apparently he's after lush Mario products. I've just had a look online:

  • £21 for a relatively small shower gel (290g).
  • £12 for an egg bath bomb.
  • £35 for a bottle of body spray.

This just seems absolutely insane to me! I buy mostly Korean bath products as they're a safe zone for my eczema, they have decent ingredients such as hyaluronic acid and have hardly any chemicals (they use ceramides instead) or weird colouring. The ingredients are far superior yet they're half the price.

The lush products have SLES listed as the third product so obviously have a lot of it, three different fragrances and tin oxide (glitter) which aren't great.

Do people actually spend this much money on gimmicky products? Are they actually good? Do they smell incredibly to justify that price.

£21 for shower gel just blew my mind.

OP posts:
Purplebunnie · 13/03/2026 12:06

I occasionally buy their shampoo bars, the seaweed one and a lemon one. I still have a conditioning bar from yonks ago. I intersperse buying these with the shampoo bars from the supermarket, it's just when I am passing I go in which is not often.

BodyShop is opening up again in our local town and I am going to see if they've actually started selling shampoo bars and will probably switch.

@Ninerainbows I didn't know about the Snow Fairy ripoff, DD loves this and I will let her know - thanks

Ninerainbows · 13/03/2026 12:02

I used to love them back in 2001-2007. You could get a decent moisturiser for £8 and I remember the outrage when their Skin's Shangri-La moisturiser was launched at over £20. I haven't shopped there in literally years as I was put off by some awful marketing campaigns - I get the Snow Fairy ripoff shower gel from Lidl and Aldi at Christmas!

TheHungryHungryLandsharks · 13/03/2026 12:02

The same way Jo Malone does for their candles. People bay for a brand not quality

Exact same scent candle and same size, on Etsy from a small business (who have far higher overheads comparatively) will cost you £20. But Jo Malone charge £60. I've bought the same shower gel/bath bombs from Etsy for a fraction of the cost that Lush charge.

There were whole threads about it at Christmas...couldn't resist trying the dupes that people on here recommended and tbh they were always just as good as the original and the customer service was a million times better.

Stormwalker · 13/03/2026 12:00

Marissa5 · 13/03/2026 09:37

I've never shopped at Lush before. Not my kind of thing and they're a bit of an odd brand. However I just asked a friend what her child wanted for his birthday, and apparently he's after lush Mario products. I've just had a look online:

  • £21 for a relatively small shower gel (290g).
  • £12 for an egg bath bomb.
  • £35 for a bottle of body spray.

This just seems absolutely insane to me! I buy mostly Korean bath products as they're a safe zone for my eczema, they have decent ingredients such as hyaluronic acid and have hardly any chemicals (they use ceramides instead) or weird colouring. The ingredients are far superior yet they're half the price.

The lush products have SLES listed as the third product so obviously have a lot of it, three different fragrances and tin oxide (glitter) which aren't great.

Do people actually spend this much money on gimmicky products? Are they actually good? Do they smell incredibly to justify that price.

£21 for shower gel just blew my mind.

Never bought their products, only went in once to their shop due to the smell! But they do have a nice bathbomb making session they offer. Various prices. I'd rather get that than any products. At least that way the children experience making something and you never know it might set them off on a quest to invent!

deeahgwitch · 13/03/2026 12:00

I hate those massage bars as my hands are cold and the blo*dy thing doesn’t melt. So I put it on the radiator and it melted completely.
Just do a body cream/ lotion in Lord of Misrule.
I don’t like the gender thing either.

Glitterella · 13/03/2026 11:59

There is one body spray which I bought after being influenced by someone online. I absolutely LOVE it. It is sweet and not my regular fragrance but I use it before gym and when I go running. Not a day goes by without someone commenting on how nice it smells.

But other than that, their shops do smell and it’s hard to be in there. It’s very fragrance heavy and I’d imagine if you have asthma or allergies it may be a bit too much.

godmum56 · 13/03/2026 11:58

24Dogcuddler · 13/03/2026 09:55

I can’t even walk past their shops without having an asthma attack. The fragrances are so strong.

same here except not asthma, it makes me feel nauseous and always has. I don't know if they still do it but the one I used to walk past used to blast the smell out into the street. Horrible.

Stormwalker · 13/03/2026 11:58

mushypetits · 13/03/2026 09:52

They must have some customers who are happy to pay. I never step foot in their shops due to their promotion of breast binders for confused girls and their political stance against Israel.

Lol anti genocide and ethnic cleansing is political! Seriously lol. Flabbergasted

faithfultoGeorgeMichael · 13/03/2026 11:55

The stench is enough to stop me entering 😂
They tortured a woman in the shop window in a flesh coloured body suit to make a point about animal testing. Not a man. Not a dressed woman. Righty ho.
https://www.mirror.co.uk/news/uk-news/demonstrator-tortured-in-shop-window-in-protest-805286

ladyamy · 13/03/2026 11:54

User8457363 · 13/03/2026 09:56

Their prices have gone up insanely the past 20 years. Used to be quite a big fan and found it an affordable, fun luxury during uni days. The price of a bubble bar or bath bomb has tripled since then, and it's definitely not purely due to inflation or shelf life. I think they just realised they have a unique brand experience and can charge the same prices as luxury companies. I'd say they're similar to Rituals or many of the brands in Sephora.

A big misconception with LUSH is that their products need to be cheap because they're bright, colourful and targeted at kids. In reality, they have a very solid fanbase of adults who have the money to spend on quirky, branded products. I'd also go as far to say that a significant proportion of their target market are neurodivergent adults who don't like the sterile marketing of typical high-end beauty brands. Parents are also more likely to buy for their kids since they like the brand themselves.

I also feel a lot of LUSH marketing is targeted at ND sensory needs. The smell of their stores is a love-hate thing, but lots of ND people and kids use specific smells as stims or to regulate themselves. There are definitely a few LUSH fragrances that are hugely popular as regulating scents (eg Snow Fairy or American Cream).

Not just neurodivergent adults.

GlomOfNit · 13/03/2026 11:50

Just don't get him a gift from Lush! You'll have to think of something else. £10 is my maximum for a primary aged child's birthday party gift (unless it's a family member) and besides that I'd be fairly offended to spend over a tenner on something so ephemeral. Though I suppose there's a lot to be said for tat that vanishes after one use ... Wink

I used to use Lush, back when I had a disposable income and my work walk took me right past one. Back then, it was about £4.50 for a bath bomb which seemed like a reasonable occasional indulgence, and I did have a brief foray into their skincare. There was something in a little black tub that cost about £30 (moisturiser) which for a while seemed like the ONLY thing that worked for me (I think I mostly liked the smell) but fortunately I came to my senses eventually and went back to good old Oil of Ulay. Grin

Since then I've gone right off the brand, with its slavish kowtowing to whatever the current cause du jour is for the under-25 crowd. Using Lush branches as distribution centres for binders means I'll never darken their doors again, not even for a sniffy look around (plus they REALLY do a hard sell in there! You get pounced on by young men with flowing hair and too many piercings who really want to know an intimate amount about your skincare regime and why it's wrong). But the anti-police thing was just weird, and that stunt they did where they were selling kisses from their young female staff? 'Questionable' doesn't come close. They are a very, very strange and often sinister brand.

nomas · 13/03/2026 11:50

Restlessdreams1994 · 13/03/2026 10:15

I suspect some of their custom is longstanding customers who like particular niche products. I’ve used their henna and the Roots scalp treatment for over ten years because they do wonders for my fine, frizzy hair. Their shampoo bars last for ages and are great if you’re travelling, plus no plastic bottles. I’ll pop in occasionally for those bits and maybe treat myself to a bath bomb or shower gel while I’m there.

I used to buy a lot more from them but the cost is too prohibitive now.

I’ve used their henna and the Roots scalp treatment for over ten years because they do wonders for my fine, frizzy hair.

Would you mind linking the henna product please? Been meaning to try one.

SevenYellowHammers · 13/03/2026 11:50

Let’s just say, I’m off to Aldi to do my weekly shop, and leave it at that!

Squirrelsnut · 13/03/2026 11:49

TonTonMacoute · 13/03/2026 10:55

I used to buy quite a lot of stuff from Cosmetics to Go, the Strandlooper shampoo was the best thing ever and there was a lovely grapefruit shower range, but Lush just never did it for me. Didn't like the shops, didn't like the cloying scent and hate the politicking. I'm surprised they haven't gone bust

Me too! We had CTG stuff delivered to our uni digs, and it was lovely, quirky, fresh-smelling stuff.
Lush OTOH is cloying and overwhelming.

IceStationZebra · 13/03/2026 11:45

ThatCyanCat · 13/03/2026 09:48

I don't know, the products reek and the company's branding and marketing are obnoxious. Perhaps they fill the tween/teen market that The Body Shop no longer meets and rely on pester power for parents to pay the stupid prices.

Probably this - I used to love Lush when I was younger, up until about 22-24yo. Doesn’t appeal to me now. I don’t think I would have been as into it given the choice that today’s tweens and teens have!

Butterflydreaming · 13/03/2026 11:42

TonTonMacoute · 13/03/2026 10:55

I used to buy quite a lot of stuff from Cosmetics to Go, the Strandlooper shampoo was the best thing ever and there was a lovely grapefruit shower range, but Lush just never did it for me. Didn't like the shops, didn't like the cloying scent and hate the politicking. I'm surprised they haven't gone bust

Me too! They did the only perfume I have ever found that I liked!

chatelai · 13/03/2026 11:40

What has been said above. Used to love the 'home made' feel. Started to get disillusioned when you could only get certain products online.
The moment you got loyal to a product, seems it would go - Tramp, Sonic Death Monkey etc. I bought a 'Posh White Chocolate and Rose' body wash recently and had to throw it out. The smell was pervasive and headachy.

I also hate hate hate being accosted by multiple staff when you go in. For a brand with a neurodivergent - acceptant ethos they are stunningly insensitive.

The only things I buy now are two of the perfumes which have become my signatures, and are complex and challenging (like me) - although I'm equally fond of Rose Exposed and Esscento Molecule 01.

ChocolateBiscuitsandaCuppa · 13/03/2026 11:36

Completely missing the point of your post, for which I apologise, but please would you tell me/us which Korean bath products you use?

Liteharted · 13/03/2026 11:36

I quite like Lush but it is expensive and I would buy it only as a treat rather than all the time. How much do you usually spend on your friend's DC? There are bath bombs starting at £8 (from what I can see on the website) so you could buy one of those?

Vintageblueribbon · 13/03/2026 11:30

I used to adore lush-i used to save up for a trip to them (I used their first company 'cosmetics to go' as a teenager)

It filled a gap the body shop had left-it was more modern and 'fresh' and the body shop was much more old fashioned

We all loved daddy-o shampoo,flying fox shower gel,dark angels facial wash,rock star soap,snow fairy shower gel and ds loved their bath bombs

Then they started with the breast bindings and other woke crap

I refused to go back and then moved area (which doesn't have one) but often see the one thats in the town centre of where my mil lives-its always full

You couldn't pay me to shop there now

Ihatemondays1962 · 13/03/2026 11:29

I got Lush vouchers over christmas and all i could get for £30 was a smallish shampoo and a smallish conditioner. I am getting through them quickly so goodness knows who can afford to but them on a regular basis.

Bollixtothat · 13/03/2026 11:25

It’s overpriced but people love it ? I would put some money in a card tbh. Kids love money.

TigTails · 13/03/2026 11:22

I’m allergic to Lush, primarily to their beliefs.

Gatecrashermum · 13/03/2026 11:21

What's the Korean stuff you buy, OP? @Marissa5

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