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Lush - how do they get away with charging so much?

263 replies

Marissa5 · 13/03/2026 09:37

I've never shopped at Lush before. Not my kind of thing and they're a bit of an odd brand. However I just asked a friend what her child wanted for his birthday, and apparently he's after lush Mario products. I've just had a look online:

  • £21 for a relatively small shower gel (290g).
  • £12 for an egg bath bomb.
  • £35 for a bottle of body spray.

This just seems absolutely insane to me! I buy mostly Korean bath products as they're a safe zone for my eczema, they have decent ingredients such as hyaluronic acid and have hardly any chemicals (they use ceramides instead) or weird colouring. The ingredients are far superior yet they're half the price.

The lush products have SLES listed as the third product so obviously have a lot of it, three different fragrances and tin oxide (glitter) which aren't great.

Do people actually spend this much money on gimmicky products? Are they actually good? Do they smell incredibly to justify that price.

£21 for shower gel just blew my mind.

OP posts:
YourShyLion · 14/03/2026 10:40

I'm more bothered about how they get away with pumping that horrific smell everywhere. I couldn't go into the shop with that reel even if I wanted to

UnctuousUnicorns · 14/03/2026 10:33

Oh, God, I'd forgotten about the staff bombarding you. It must be over a decade since I last set foot in a store. I was barely over the threshold when I was jumped on by some smiling assistant with, "Hellooo.....Can I heelp yooouuu?"
""Umm, no thanks." 🚪🏃‍♀️

Whatafustercluck · 14/03/2026 09:29

I love Lush. Yes, it's expensive, but it's a once in a while treat for me and the kids (yep, both nd).

People are forgetting though that with Lush products like bath foam bars, shampoo and conditioner, a little goes a long way. A Lush bath foam lasts us about 3-4 times longer than a shop bought bottle. Same with their shampoo/ conditioner (which smells amazing).

Tiddlywinkly · 14/03/2026 09:13

The shop stinks. I've never liked the smell and I find the sales people a bit full on.

I only go in there on Boxing Day now. Half price gift sets? Yes please! Gets our family through the January blues.

EndorsingPRActice · 14/03/2026 08:50

I agree with lots of what’s on here, but I have family who like the products so I buy as presents quite regularly. All my nieces love the bath bombs. Weirdly my DD has sensitive skin but no problem at all with the few lush products we’ve used, she likes the bath bombs too. Though the prices the OP quotes do seem high, I don’t spend quite that much on individual products in there.

HeadDeskHeadDesk · 14/03/2026 08:38

Bertiebiscuit · 13/03/2026 23:22

Also Lush are obsessed with Trans ideology, shoving it down the throats of customers, most of whom are young - not acceptable.

Young and clearly, as this thread has demonstated, highly likely to be neuro divergent. It's not hard to see the obvious link with youngsters on the autism spectrum and adoption of trans identity, is it? Either LUSH are cynically exploiting that audience for financial gain or they themselves are helping to create that particular monster by brainwashing vulnerable and suggestible children.

Sunshineandgrapefruit · 14/03/2026 08:26

I don't know but it stinks, isn't good and these days I refuse to even go in there due to their politics

AnAppleAWeek · 14/03/2026 08:12

I agree very distasteful and where’s the feminist support? after all Thatcher was our first female prime minister.

I’d have like to have asked Thatcher where the feminist support was.

Astrabees · 14/03/2026 08:05

I love the original type of bath bombs, colourful, ultra fizzy and wonderful smell. DH bought me a box of 12 about 4 years ago and I treated myself to a special bath about once a fortnight, every single one was heavenly. He did the same the following year. This time about a third of the bath bombs were something else that didn’t fizz and took ages to dissolve, two were strange herby things with seeds in them and one was white and in scented,He tried again at Christmas but the price had gone up so I only got six, they were even worse with another seedy one and another white one. I have told him not to bother again. I used to buy the odd single bomb as a stocking filler but they are so unimpressive and expensive now I won’t be buying anymore.In short they are rubbish compared to past times and very expensive. I’m quite sad about this.
Not sure who the target market is, I am 69 and frivolous in my choices.

User8457363 · 14/03/2026 08:04

MyTrivia · 14/03/2026 06:44

🙋🏻‍♀️ yep, this is all true for me (ND adult with ND kids).

Same! We did a bath bomb workshop at LUSH once and all the attendees (adults, parents, kids) seemed to be ND. They were all so kind and lovely, and my DD immediately clicked with the other girls.

ladyamy42069 · 14/03/2026 06:55

Misunderstoodagain · 13/03/2026 18:27

Also when they offered the breast binders I was so glad I wasn't there anymore because I probably would have made a scene and quit on the spot!

Lucky for them that you weren’t then.

MyTrivia · 14/03/2026 06:47

SauronsArsehole · 13/03/2026 23:12

I agree very distasteful and where’s the feminist support? after all Thatcher was our first female prime minister. Quite the feat and Labour have yet put a female in the seat of power.

their ethics are shite but the cost is something else these days.

Thatcher wasn’t remotely interested in the interests women or young girls. She was bffs with Jimmy Savile and invited him around for Christmas lunch. She will have known full well what he was doing. Her own father had an unhealthy interest in young girls.

Sorry off topic but I get irritated when I see people describe Thatcher as a feminist. She was a pedophile enabling weirdo.

ladyamy42069 · 14/03/2026 06:44

ThatCyanCat · 13/03/2026 14:08

Well, they're shit products that are drowning in perfume. I'm not one of those "choke and retch at a scented sanitary towel 12 feet away/suffocate in McDonalds" people, but Thrush products could knock out the proverbial dog with no nose. No way that can be good for you.

Knock out a dog with no nose, I haven’t heard that one before 🤣🤣🤣

Sartre · 14/03/2026 06:44

Whoinvented · 13/03/2026 10:07

Genuinely interested who the target market is for lush. It’s not food ingredients, too smelly, not results driven . So unsure who would buy it at that price point? I don’t even consider it as brand I would use. When I was at uni , I do wander into their high street shop a few times to buy £8 gift sets as the packaging was nice and the price for a present. But that’s my only experience with it!

Edited

Target market is the under 30s. Someone pointed out it’s those with a higher rate of disposable income which is maybe true but it’s also those willing to spend it on that sort of thing in the first place which by and large will be younger people.

I used to like the bath bombs for DC as a cheap, cheerful Christmas Eve box gift. They had a little polar bear one for £2 I think, I doubt anything in there costs that now! The stench is overpowering and I hate going into the shops because the staff always bombard you.

MyTrivia · 14/03/2026 06:44

User8457363 · 13/03/2026 09:56

Their prices have gone up insanely the past 20 years. Used to be quite a big fan and found it an affordable, fun luxury during uni days. The price of a bubble bar or bath bomb has tripled since then, and it's definitely not purely due to inflation or shelf life. I think they just realised they have a unique brand experience and can charge the same prices as luxury companies. I'd say they're similar to Rituals or many of the brands in Sephora.

A big misconception with LUSH is that their products need to be cheap because they're bright, colourful and targeted at kids. In reality, they have a very solid fanbase of adults who have the money to spend on quirky, branded products. I'd also go as far to say that a significant proportion of their target market are neurodivergent adults who don't like the sterile marketing of typical high-end beauty brands. Parents are also more likely to buy for their kids since they like the brand themselves.

I also feel a lot of LUSH marketing is targeted at ND sensory needs. The smell of their stores is a love-hate thing, but lots of ND people and kids use specific smells as stims or to regulate themselves. There are definitely a few LUSH fragrances that are hugely popular as regulating scents (eg Snow Fairy or American Cream).

🙋🏻‍♀️ yep, this is all true for me (ND adult with ND kids).

Malasana · 14/03/2026 06:39

I do like some of the products and will treat myself on the odd occasion I’m in a place that has a Lush. I agree it’s expensive though but for me it would be a nice treat.

ladyamy42069 · 14/03/2026 06:25

BoeotianNightmare · 13/03/2026 13:58

What do you mean? Have you been told to leave the shop while wearing Let Women Speak clothing?

I was confused by that, too.

ElenOfTheWays · 13/03/2026 23:27

mushypetits · 13/03/2026 09:52

They must have some customers who are happy to pay. I never step foot in their shops due to their promotion of breast binders for confused girls and their political stance against Israel.

Not to mention all the other dubious shit. Making their staff work naked for example.
Nasty cheap stinky products too. Horrible company

UnctuousUnicorns · 13/03/2026 23:26

I remember one of my (then) teenaged kids getting me some bath stuff from there one Christmas. It smelled of absolutely nothing, produced zero bubbles, simply turned the bath water bright yellow so that it looked as if an elephant had pissed in it. I didn't have the heart to tell them, but either way, I haven't sought any of their products since.

Bertiebiscuit · 13/03/2026 23:22

Also Lush are obsessed with Trans ideology, shoving it down the throats of customers, most of whom are young - not acceptable.

Newyearawaits · 13/03/2026 23:18

I love lush stores and frequently find a reason to treat myself to one of their products. I love their soap bars.

SauronsArsehole · 13/03/2026 23:12

Misunderstoodagain · 13/03/2026 18:24

I used to work for lush about 10 years ago.... It was an ethical company in many ways. For example they would set up supply chains for certain villages in Africa/ Asia making sure the money would go back into the community etc- this is where the cost of the products go.
I really did buy into it all in the beginning but then things changed. I went to the annual conference in Poole and they had someone on stage doing a talk, I can't remember her name but she was there from the beginning of lush with the owner and she was talking about how she picketed Maggie thatchers funeral, very proudly so - this just felt very distasteful giving that the funeral was for the ones grieving etc.
Then if you didn't agree with their campaigns or had a different opinion you were ostracized. I left shortly after the conference.
And on another note my favourite products got fucked with, the olive branch shower gel now just a watery mess and the Buffy bar barely lasted me more than 4 showers!

I agree very distasteful and where’s the feminist support? after all Thatcher was our first female prime minister. Quite the feat and Labour have yet put a female in the seat of power.

their ethics are shite but the cost is something else these days.

SauronsArsehole · 13/03/2026 23:07

I like some of their stuff.

I used to like a good bath bomb but at £6+ a bath it’s too costly now and they cost pennies to make.

in the last 5 years they’ve gone crazy expensive. And crazy with their choice of protests so I struggle to spend my money there.

I think a big part for the prices is they have prime store locations that are £££ and they have to pay those bills somehow.

on the upside little bit of googling you can find DIY recipes for some of their products and they are as good imo as well as dupes for their fragrances.

Bollixtothat · 13/03/2026 22:44

I had to google the Mario showergel. What a fine example of the emperor’s new clothes! Only a fool would pay more than £3/4 for something so pathetic looking. If my child had asked for £20 shower gel, I’d have laughed at them while chucking a bar of imperial leather at them. The world is going mad!

CalmTheFuckDownMargaret · 13/03/2026 22:26

I’m another one who wouldn’t use their stuff if it were free, given their breast binding disgustingness. I once was so loyal that I used to get their product newspaper thingy delivered to my door!