Not really an AIBU but I’m just wondering if this is an age thing, a just my kid thing, or if it really is cos of less exposure to adverts aimed at children on TV. Or perhaps it’s cos of the sheer amount of kids’ toys out there these days, rather than everyone wanting a Barbie or transformer or Ninja Turtle like they did in the 80s/90s. My dd is only 5 so she may just not have reached the stage of constantly nagging me for the latest toy like I did to my mum. But I notice she never asks for anything, unless we’re in the supermarket where she’ll ask for sweets or a magazine if she sees them. When I was that age in the late 80s/early 90s I remember constantly nagging my mum for a Ninja turtle figure and a shellsuit 🤣. But I’d be sat in front of the tv every day after school with heavily child-aimed advertising shown to me every 20 mins, plus we went to way more physical shops compared to now, where I get most stuff online. I think the shellsuit obsession came from kids at school wearing them (non uniform school). Dd only watches cartoons on iplayer so no adverts & sometimes YouTube kids which I don’t think has adverts in what she watches on there. There actually seems to be way less engagement with popular culture amongst little kids these days, compared to 35 years ago. Obviously I know that’ll change as soon as she starts to get interested in social media, which is still (hopefully) a long way off. But I’m just wondering if others with similar age kids are noticing the same?