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To wonder why “new money” is so frowned upon in the UK?

354 replies

Namechanged2026 · 08/03/2026 09:50

Dh and I are what you would describe as ‘new money’. We both had very working class childhoods but have since earnt very well. We live in a big modern house, drive new cars (financed as it’s silly to put so much money into a depreciating asset - it works out cheaper to finance if you want a new car every 4 years) and enjoy a few abroad holidays per year (yes, we do like Dubai for the guarantee of weather, relatively short flight and quality of resorts (although we’re definitely not flashy Instagram types😂)). Our children go to private school and have had experiences that me and DH could only have dreamed of as kids.

We worked hard, got lucky and enjoy a lifestyle that we can afford. We don’t dress in tacky designer clothes (although we do have a few designer bags, belts, shoes between us), nor are we ‘flashy’.

But why is there so much snobbery towards this in the UK? Many people on super low incomes would talk about my situation negatively in a way that would suggest they would rather chose a lifestyle with a modest income and fewer luxuries because it’s almost embarrassing to want more than this. I see working class people use the phrase “money talks, wealth whispers” in reference to anything that looks like it might have been very obviously expensive. What do these people think that they would do if they all of a sudden had a super high income… just remain as they are as “money talks”?! Of course not. Yet they see no problem with the “old school” kind of wealth (country estates, kids at boarding school, muddy wellies etc etc).

It’s only in the UK that I think this attitude exists. In other countries it seems like such a positive thing to aim for a high flying career, to admit to wanting to earn as much money as possible, to discuss wanting to travel lavishly and experience lots of things. It’s actively encouraged. However in the UK, I think there is an attitude of mocking these kind of attitudes and suggesting people are shallow for aiming for this. I remember being at uni and telling a family friend that I wanted to buy a house in X area when I was older, only to be met with “is round here (a council estate) not good enough for you then?”.

OP posts:
CocoaTea · 08/03/2026 10:29

CocoaTea · 08/03/2026 10:20

You could have made your point with a lot less detail.

Your post reads like you just want to tell us about your “oh so amazing point” rather than have a proper discussion.

I think if you talk / act like this in real life, it maybe the case that that what people don’t like.

You can be rich and discreet, at the same time.

Sorry for typo, that was meant to be “oh so amazing life”

PermanentTemporary · 08/03/2026 10:28

I was just typing that people would respond positively to a new car but in a subtly undermining way - ‘oh isn’t it lovely! Aren’t you doing so well! I’m afraid there’s no way I could afford a new car until Piers gets expelled from Winchester haha - oh he’s really barely keeping up there, I worry about it every time they phone me’. At which point YOU are expected to undermine it yourself by saying ‘Oh God well DF popped his clogs of course and I inherited the car which he’d just bought like a fool, he was 92 so he never drove it. It’s a nightmare, drinks petrol, services cost a bomb…’

But realised that the exact quality of the undermining response will be class based too.

Pikachu150 · 08/03/2026 10:28

Namechanged2026 · 08/03/2026 10:15

Perhaps they are not using the term “new money”. I’m describing a negative view held by working class and lower middle class people towards people of the same classes who have earned a lot of money.

I bet you never talk to people who are "working class" or "lower middle class" . Do people actually refer to themselves in that way anyway? I have certainly never heard anyone do that.

Ninerainbows · 08/03/2026 10:28

So if someone is being criticised for being ‘new money’ it’s usually because they’re spending their money on things considered naff. The way footballers live is a good example.

I agree. This isn't aimed at a family with a nice house and new cars, it's the ones who spend it on a diamante lifestyle. Footballers is a good example - weekly barber trips and neck tattoos of crowns!

Hellohelga · 08/03/2026 10:27

I think it’s how you display your wealth that’s the issue. We are quite well off from our own earned money, no family money. We are more estate car (for the dogs) and holidays in the New Forest type than Dubai and flashy car types. No designer clothes as not interested. You can only tell we’re well off if you see our house. And we ski every year. I’ve never come across any resentment. But maybe your wealth is significantly more than ours?

SoManyTshirts · 08/03/2026 10:27

FaceEatingLeopard · 08/03/2026 09:59

Are you sure you're not getting confused with entirely justifiable distaste for crowing on about how you're so much richer than everyone else?
I'm good with anyone being as rich or as poor as they are but wankering on about it is just cringe.

This. The class issue applies too, but being rich is not seen as a measure of worth in the UK to the extent that it may be elsewhere. It’s often associated in people’s minds with the black economy and various nefarious activities, particularly in the first generation.
Working hard and being successful is a great thing but being paid vastly more than other workers is a separate issue. It loses its cachet when the people we read about are water company bosses, landlords and MPs with multiple additional jobs.

Namechanged2026 · 08/03/2026 10:27

BitOutOfPractice · 08/03/2026 10:08

It’s not just the UK. I wonder why you think anywhere is different.

I’ve never experienced this phenomenon elsewhere.

In the USA, it would be a positive thing for a teen to say “I want to earn as much money as possible to have a great life style”. In the UK it would be considered crass.

OP posts:
Thecows · 08/03/2026 10:26

Namechanged2026 · 08/03/2026 10:24

Is there anything wrong with somebody buying a LV bag over a coach bag if they can afford it?

Well LV is deemed pretty tacky as per the long running thread, it's certainly not classy.

Goatsarebest · 08/03/2026 10:26

Your post reveals why you are frowned upon, not new money. The lecture about depreciating assets of a car. You just couldn't help yourself, could you. That's the issue. It's the superiority attitude that some people with new money have and the way they put it all down to their exceptionally hard work, when we know plenty of people* *very hard with not the same financial rewards.

LaMarschallin · 08/03/2026 10:25

Namechanged2026 · 08/03/2026 10:13

I wanted to clarify else I’m sure I’d be met with many comments of “this only exists when people are super tacky and flashy - this must be you OP” when I’m not.

But your question seemed to be:

But why is there so much snobbery towards this in the UK? Many people on super low incomes would talk about my situation negatively in a way that would suggest they would rather chose a lifestyle with a modest income and fewer luxuries because it’s almost embarrassing to want more than this.

and you've clarified that it's generally not people around you with this attitude (apart from a couple of comments from family friends) but a general feeling on social media and MN etc that I’m describing.

So nothing to do with whether you, personally, are flashy.
So I don't see why you had to go into detail in your first post.
In fact, you could have just asked the question without mentioning your own circumstances if it's just "a general feeling on social media".
As I said, there's been a lot of threads just like this recently and it does make wonder what they're actually about.

NotThatSerious · 08/03/2026 10:24

I think it comes down to class. I come from a line of extremely wealthy people (well known family business) and we were taught thinks like you must eat your peas off the back of your fork and all the etiquette that is considered “classy” or whatever. It’s absolutely ridiculous in my opinion and I’m not like that with my children but that’s what at one point was expected. We were taught you don’t show off wit your money in the way of a huge Louis Vuitton bag covered in logos. It’s clear we have money but it’s not “in your face”. We have a yacht and two villas in the south of France and no one apart from our immediate family know!

I think people who are new money (some) go over the top and have branded designer everything. Huge logos everywhere, post it all over instagram etc to show off

i wouldnt say you sound like that at all OP.

Namechanged2026 · 08/03/2026 10:24

KimberleyClark · 08/03/2026 10:20

What do you mean by “living frugally”? A Radley or Coach bag as opposed to an LV?

Is there anything wrong with somebody buying a LV bag over a coach bag if they can afford it?

OP posts:
Thecows · 08/03/2026 10:24

BIossomtoes · 08/03/2026 10:22

You again. Wasn’t last night’s thread enough for you?

Oooh please link!

5128gap · 08/03/2026 10:24

I don't think what you're describing is 'looking down on new money'. Because that tends to mean when the traditional elite, the titled landed gentry, resent people having acquired a lot of wealth through business and suddenly appearing in their social circles without the right 'breeding'.
What you're describing is WC done well for themselves and ending up neither fish nor foul. You have enough money to move away from the things people you grew up with still do, the local school, the council estate, the struggle with budgeting, yet you still have similar culture to them, the holidays you choose, the clothes you wear are the sort of things they would choose, just a more expensive version. On the other side you have the 'solid MC' who'd no sooner go somewhere flashy than fly to the moon, as their interests lie in a different place.
The good news is, there's loads of WC people who've come up from council estates and have a bit of spare cash, so its just about finding your tribe.

Blueskies77 · 08/03/2026 10:24

WimpoleHat · 08/03/2026 10:04

I don’t think people look down at all on hard work bringing success in the UK. But the term “new money” connotes conspicuous consumption (or, put crassly, being “flash”). And that probably is a bit frowned upon and seen as showing off.

This. I wonder if it’s more about the vulgarness of excessive spending and poor taste with some new money which people will judge and criticise for.

em81ygh · 08/03/2026 10:23

Namechanged2026 · 08/03/2026 10:22

I’m not a bragger.

But as an example… I have turned up to a wider family event driving an expensive car before and then been told that comments have been made from distant relatives towards this (along the lines of “I suppose she’s too good for the mini she had now” type things). I hadn’t even mentioned the car to anybody there. I also barely even knew the people who were discussing it.

🤣🤣 that didn’t happen, you watch too much TV but I hope you’re enjoying your little Sunday morning escapism.

Thecows · 08/03/2026 10:23

Namechanged2026 · 08/03/2026 10:22

I’m not a bragger.

But as an example… I have turned up to a wider family event driving an expensive car before and then been told that comments have been made from distant relatives towards this (along the lines of “I suppose she’s too good for the mini she had now” type things). I hadn’t even mentioned the car to anybody there. I also barely even knew the people who were discussing it.

But by arriving in the expensive car (please tell me it was a RR) you are already making a statement

NiceCupOfChai · 08/03/2026 10:23

MerryGuide · 08/03/2026 10:02

Of course its a thing! I eye roll over the interiors of footballers homes when they come up for sale locally as much as the next person, because that much crushed velvet is hideous - in my eyes.

That's my opinion, if you love it then good for you and well done for all you've achieved.

But that’s not a judgement on how wealth is accumulated, the OP seems to be saying that people look down on those who work hard and make good money. However I think you’ve hit on the truth - people look down on how money is spent rather than earned.

Namechanged2026 · 08/03/2026 10:23

CocoaTea · 08/03/2026 10:20

You could have made your point with a lot less detail.

Your post reads like you just want to tell us about your “oh so amazing point” rather than have a proper discussion.

I think if you talk / act like this in real life, it maybe the case that that what people don’t like.

You can be rich and discreet, at the same time.

It’s anonymous here. I don’t care about talking in detail about money. I obviously wouldn’t talk like this in real life…

OP posts:
faerylights · 08/03/2026 10:23

Namechanged2026 · 08/03/2026 10:18

I haven’t faced this reaction in real life. But I see it all over social media and MN.

It’s not only towards people who brag about it.

How would anyone know about your flashy car or whatever unless you were bragging about it? Confused

BIossomtoes · 08/03/2026 10:22

You again. Wasn’t last night’s thread enough for you?

Namechanged2026 · 08/03/2026 10:22

faerylights · 08/03/2026 10:18

Because people don't like having things shoved in their face. Having a new car is fine, banging on about it is not (especially when you've not been asked and insist on bringing it up anyway).

I’m not a bragger.

But as an example… I have turned up to a wider family event driving an expensive car before and then been told that comments have been made from distant relatives towards this (along the lines of “I suppose she’s too good for the mini she had now” type things). I hadn’t even mentioned the car to anybody there. I also barely even knew the people who were discussing it.

OP posts:
Dribblepop · 08/03/2026 10:21

HoppityBun · 08/03/2026 10:14

I suggest that you change your friends and acquaintances. Where I am, my friends and colleagues admire those who’ve done well financially, but don’t value them less or more than those who are struggling. Most of us realise that a lot of this boils down to luck.

None of the people I’m talking about are my friends or acquaintances. And I’m sure you understand your friends and acquaintances aren’t an exact microcosm of society.

CocoaTea · 08/03/2026 10:20

Namechanged2026 · 08/03/2026 10:13

I wanted to clarify else I’m sure I’d be met with many comments of “this only exists when people are super tacky and flashy - this must be you OP” when I’m not.

You could have made your point with a lot less detail.

Your post reads like you just want to tell us about your “oh so amazing point” rather than have a proper discussion.

I think if you talk / act like this in real life, it maybe the case that that what people don’t like.

You can be rich and discreet, at the same time.

KimberleyClark · 08/03/2026 10:20

Namechanged2026 · 08/03/2026 10:11

But why is it frowned upon to have ‘flashy’ things? It’s definitely a British thing. Why should someone have to live frugally to avoid negativity?

In other countries, it is considered a positive thing to have enough money to spend to buy extravagant things. Where as in the UK, many working class/lower class people will trot out with “a brand new car? Ghastly! I’d much rather my 15 year old corsa that cost me £2,000” etc.

What do you mean by “living frugally”? A Radley or Coach bag as opposed to an LV?