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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think influencers lack of safety is frustrating

84 replies

Collectivethoughts · 07/03/2026 21:45

I follow an influencer on instagram. She actually lives local to me and seems to be a nice person. However she's moved home and just done a complete home tour and put this on youtube.
She went into every single room and described where the room was. She is going to continue uploading videos around how they are decorating and furnishing the rooms. The house is very grand and lovely so I would imagine the items in the house will also be that.
She is not the only one who has done this. Mrs Hinch has previously and other influencers.
Do they not think about theirs and their children's safety. Do they not think people may try to burgle their homes. They have just given them the blue print to the home. Do they not worry they tell strangers what room their child is sleeping in, that their back garden has no fence. I just don't get it? Is money and views more important than safety?

AIBU for thinking this?

OP posts:
DaisyChain505 · 08/03/2026 06:54

They lack a lot of common sense. Putting every detail of where they live, what they own, their daily routine of when they leave the house etc, where their kids go to school, when they’re away on holiday online for the world to see.

It’s a huge safe guarding issue with regards to the kids and makes them open targets for burglars.

Yet they’ll moan about their privacy not being protected when sites like tattle talk about their lack of common sense and bring it to light.

GreyfriarsJobbies · 08/03/2026 06:49

Iggertyziggerty · 07/03/2026 22:38

How is it any different to videos and photos on Rightmove?

Exactly. There was a thread a while ago about how the OP's cleaner had posted pics of (inside), the OP's house online, and quite a few people were wittering on about how it was somehow a massive security risk. In reality it is not going to come as a surprise to the burgling community that the big house with 2 new Range Rovers parked outside has some nice stuff in it. Unless you are revealing the location of your safe, or that you have a Van Gogh hanging in the living room, or that you are given to leaving bundles of £50 notes lying about the place, it's really not going to make any difference.

AnyoneWhoHasAHeart · 08/03/2026 05:41

sorryIdidntmeanto · 07/03/2026 22:05

What about the ones who put their children online?

IMO if we’re going to make social media illegal for under 16s that should extend to under 16s appearing on adults’ social media.

Amberlynnswashcloth · 08/03/2026 03:34

Presumably they haven't had any security issues which ironically goes to show that nobody really cares and that most of the crap these 'influencers' promote has no real value. Nobody wants to steal seasonal decor or laundry fragrance boosters. I doubt they have harassment at the doorstep unless they're content is political or controversial in some way and the ones who do this don't tend to vlog their homes and families for obvious reasons.

notabingthing · 08/03/2026 02:37

DarkForces · 07/03/2026 23:39

It was and made me feel very vulnerable for a while. I didn't have much jewellery but there was a few sentimental bits that I still miss. They must have been gutted with their haul. In terms of the pillowcase, it's actually a really normal thing for them to do and they grab one whatever they take. Easy to ditch and means they won't get caught with equipment on their way. There wasn't any grand master plan it was opportunistic and the emotional impact was far costlier than the financial one.

Absolute bastards. You must have felt violated. We stayed in a villa once that was broken into and robbed whilst we were (luckily) out, I was really frightened

Dribblepop · 08/03/2026 01:02

You’ve answered your own question. Yes, money and views are more important than their safety.

Funkylights · 08/03/2026 00:05

@YiddlySquat I think a lot of kids will have issues later BUT I also see a lot of kids who are used by parents who then think it’s normal & that they are famous.
but imo no 8 year old needs 10k followers

DarkForces · 07/03/2026 23:39

notabingthing · 07/03/2026 22:27

Sorry to hear this it must’ve been really hard, but how much jewellery did you have for them to need to use a pillowcase ?!

It was and made me feel very vulnerable for a while. I didn't have much jewellery but there was a few sentimental bits that I still miss. They must have been gutted with their haul. In terms of the pillowcase, it's actually a really normal thing for them to do and they grab one whatever they take. Easy to ditch and means they won't get caught with equipment on their way. There wasn't any grand master plan it was opportunistic and the emotional impact was far costlier than the financial one.

YiddlySquat · 07/03/2026 23:31

I mean if grown adults wanna take that risk the it’s on them.

What angers me is when they have their children plastered all over social media without the children’s informed consent. To make money by leveraging your children for attention is gross.

I really do think in a decade or two there will be some sort of class action lawsuits against social media platforms/parents for all the unauthorised consent of people’s images. These influencers should learn from the Beckhams that using your children to promote a daily brand, at the expense of their privacy and safety, risks them seeing the light and going NC one day

GuiltyPleasure · 07/03/2026 23:24

All influencers are grifters who think of nothing but the profits they make off the stupid people that buy into their brand. They consider it their job and choose to monetise every personal detail of their life and exploit their children for likes, follows and brand deals with crap products. If there’s consequences to that, so be it. I have no sympathy for them.

Kimura · 07/03/2026 23:20

NotThatSerious · 07/03/2026 23:09

your very naive if you really believe this

Believe what?

BauhausOfEliott · 07/03/2026 23:11

A burglar doesn’t burgle a house because they saw it on Instagram. They burgle it because it’s in a certain area and it’s an easy place to break into. And in any normal house - ie not a mansion owned by a billionaire - they don’t care or need to know what the layout is in advance. A house burglary isn’t like a museum heist. You’re vastly overestimating the amount of planning that goes into a burglary. Most burglars are just opportunists.

NotThatSerious · 07/03/2026 23:09

Kimura · 07/03/2026 22:41

Do you genuinely believe that a burglar is going to decide to turn over a house because they've seen it on YouTube?

Most burglaries are smash and grab. On the rare occasion that a property is targeted specifically because it contains a high value item, then they already know where that item is.

I think the bigger danger is if the video gives away their exact location, allowing weirdos to find them.

your very naive if you really believe this

Kimura · 07/03/2026 23:09

Bertiebiscuit · 07/03/2026 22:48

Not the biggest problem with so called "influencers" in my opinion. "get a proper job" I'm inclined to say

What's not 'proper' about content creation?

The biggest ones are essentially operating their own production studios and market agencies, employing massive teams of people.

The smaller ones are doing it all themselves, or with a skeleton crew. Coming up with ideas for multiple videos every week. Scouting locations, scripting, shooting, editing and post production. Brand partnerships. Managing multiple social media accounts, mastering algorithms, reacting to trends and monetization policies.

The days of being able to make money from just being on social media are long gone. Anyone making decent money these days is very much doing a proper job.

WheretheFishesareFrightening · 07/03/2026 23:06

I vaguely follow Mrs Hinch, and I know her kids names, ages, vocabulary levels, medical history, pets names, holiday locations, family members names, home address, bedroom decor and layout of their house.

I can’t stress how little effort I’ve put in for this information to cross my consciousness. It blows my mind that any adult would be that irresponsible.

YourSassyPanda · 07/03/2026 23:06

I remember there being an issue with footballers’ homes targeted for luxury goods a few years back and it was suggested that social media posts by their partners and families made it easy for would be bad guys. Obviously that’s a job where it’s fairly easy to work out their working schedule too so their homes would be hit while the player was off training or playing elsewhere.

Lots of us give away too much on social media and just have to hope nobody is paying particularly close attention to us for nefarious reasons. Unlikely in my own, perfectly ordinary case!

Foundround · 07/03/2026 23:01

My biggest worry would be random people turning up to nosy about and say hi. There was an influencer in my city one of my friends was following and when they visited they were going to go to some of his reccomendations. They showed me the video- even in a big city I immediately knew what street he lived on and his front door which he had posted was the only one of that colour on the street. Took about two minutes on google street view to work out which house it was. (And sure enough when my friend strolled past that weekend they saw him through the window 😳).

That type of behaviour would be creepy enough, but it just takes one crazy to take it too far, let themselves in, think you are friends etc. And yes, much worse if your children are posted online.

LorenzoCalzone · 07/03/2026 22:58

Unless she lives in the louvre, a burglar doesn't need a blueprint, and if they did need help locating the master bedroom they can proaby find a floorplan and photos on rightmove.

That said I think influencers are pretty tedious so I'd be happy if they stopped showing us around their houses/recent adhd diagnoses/fitness routines/beauty regimes

Zov · 07/03/2026 22:57

@Collectivethoughts

Unless anyone knows her exact address, then how can she be burgled?

Zov · 07/03/2026 22:56

Bertiebiscuit · 07/03/2026 22:48

Not the biggest problem with so called "influencers" in my opinion. "get a proper job" I'm inclined to say

Why would they do this when many of them make millions of pounds a year?

Many will make more in 5 years than you will make in your entire working life!

ClassicalQueen · 07/03/2026 22:53

Most burglars aren’t scouring instagram for houses to burgle. Your own house probably has a floor plan and photographs of the layout visible on Zoopla or Rightmove. I’m more concerned about the people who post their children online.

FreshInks · 07/03/2026 22:51

ThatPearlkitty · 07/03/2026 22:47

i understand your point but then some would say is this not victim blaming etc ?

I agree with this. It’s very similar to other crimes where some suggest women should or should not behave in certain ways to avoid being victims of crimes. Very “what was she wearing”

Parsleyforme · 07/03/2026 22:51

I actually do think a burglar might burgle a house they’ve seen on YouTube. I remember an influencer about 10 years ago who was burgled because she’d put something about her schedule online. Her house tour was online and I’m sure her videos would’ve shown her filming equipment, fancy clothing, valuables. There are a couple of influencers near me who take photos of the view from the front window and I want to message them telling it’s such a small town that it’s so easy to work out their road and house number

FreshInks · 07/03/2026 22:49

Why are you following her then?

Bertiebiscuit · 07/03/2026 22:48

Not the biggest problem with so called "influencers" in my opinion. "get a proper job" I'm inclined to say